This episode of The Negotiation features part 2 of our conversation with Igor Duc. Igor is the Founder & CEO of Native Union, a consumer electronics accessories company that combines the finest hand-picked materials, thoughtful design, and considerate details to create products with personality, empowering the modern lifestyle.

Today's episode continues our conversation with Igor, as we talk more about omnichannel retail and marketplaces, premium branding and pricing, and the future of retail and commerce. We finish the chat by discussing environmental sustainability.

Topics Discussed and Key Points:

• Omni-channel and marketplaces 
• Why Hong Kong's retail industry is still relevant today
• Premium branding and pricing 
• Insights and nuances of the consumer electronics accessory space
• The future of retail and commerce around the world 
• The purpose of retail today 
• Why modern retail must be thoughtful and design-oriented
• Environmental sustainability 

Notable Quotes

“It's much more difficult to sell a premium product and experience when your product is not well displayed.”

“We are not very good and we absolutely have to adapt our game online. But I believe, that we could do it, we could completely sell the craftsmanship, the attention to detail online.”

“It's probably more difficult to be selling premium than a luxury in Asia and to be selling premium than [mass market].”

“People say, oh, I created a brand. I don't think you create a brand. I think you create products and you become a brand”

“If the right people see you in the right places, that will make you a cool brand. So you must be careful not to be in the wrong places and be good enough to interest the right places”

“If your consumers care for brands that do high-quality crafted products, I think these consumers could be all over the world..”