AI in Marketing

IKEA's AI Design Revolution, Mystery Boxes Trend, Ford's Brand Revamp, Oracle's Big Deal, Klarna IPO, and Neuralink's Leap


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IKEA is leveraging generative AI and augmented reality to enhance customer design experiences, including an AI chatbot for personalized design advice. The company emphasizes ethical AI use and workforce upskilling. Blind box sales are rising in the US, tapping into consumer love for surprises, with brands like Pop Mart and Cava capitalizing on the trend. Ford is rebranding to focus more on customer experiences, launching "Ready Set Ford" to target younger demographics with a focus on excitement and innovation. Oracle's stock rises after securing multi-billion-dollar contracts, including a significant deal with OpenAI for computing power. Klarna's successful IPO on the New York Stock Exchange raises $1.4 billion, marking a significant milestone for the fintech company. In Canada, two quadriplegic patients receive Neuralink brain implants, enabling them to control computers with their thoughts, a significant step forward in Neuralink's development.

Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.

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Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.
As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.
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📚 Sources:
  • https://www.forbes.com/sites/bernardmarr/2024/04/05/the-amazing-ways-ikea-is-using-generative-ai/
  • https://www.marketingbrew.com/stories/2025/08/26/brands-blind-box-strategy-labubu-le-crueset-cava-lol-surprise
  • https://www.adweek.com/brand-marketing/ford-revs-up-its-biggest-brand-overhaul-in-over-a-decade/
  • https://techcrunch.com/2025/09/10/openai-and-oracle-reportedly-ink-historic-cloud-computing-deal/
  • https://techcrunch.com/2025/09/10/klarnas-ipo-pops-raising-1-4b-with-sequoia-as-the-biggest-winner/
  • https://www.ctvnews.ca/health/article/elon-musks-neuralink-brain-chip-implanted-into-two-quadriplegic-canadian-patients/
  • ...more
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