I'll Make This Brief

Do you know if your social media giveaway is in compliance with FTC guidelines? As a consumer, do you know if the speaker is making claims independently or if they are acting on the advertiser’s behalf? In this episode, our host Lauren breaks down 2 basic principles that apply to all types of advertising! Taking time to stand in your consumer’s shoes is one of the best things you can do to make sure your message and claims are clear and easy to understand. Tune in for the breakdown of what marketing laws apply to the ways you are advertising your business, and to become a more informed consumer yourself!

00:50 What two principles of advertising law apply to all types of advertising?

02:00 Podcast review highlight!

02:40 How can advertisers make sure they are making claims they can support?

04:50 Is it clear whether speakers are acting independently or on the advertiser’s behalf?

06:00 How to know if statements are sponsored by the advertiser?

08:45 Who is responsible for statements made about your brand (even if it’s on social media)?

10:00 What disclosures are required by the Federal Trade Commission (aka FTC)?

11:50 How do these laws apply to giveaways on social media?

13:00 Best practices for compliance with FTC on sponsored social media posts!

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Work with Lauren Boyd:

https://www.guidemybusiness.co/book-a-consultation 

Connect with Lauren on Instagram: @thelaurenboyd

https://www.instagram.com/thelaurenboyd/ 

Join the “Guide My Community” Facebook Group:

https://www.facebook.com/groups/guidemycommunity

In this episode, our host Lauren is joined by the Owner of The Good Vibe Media, Carly Gilleland! Carly has been in video production for 10 years and counting! From discovering her love for videography in high school to running her own video production company, Carly shares the lessons she has learned along the way! Having accumulated so much knowledge from trial and error, success and growth, she has now created a masterclass to pass her knowledge on to other females who film! Tune in to hear Carly’s story, her process in creating her course, and what she has done to legally protect her valuable content!

01:20 Meet Carly!

02:00 What got you started in Video Production?

03:15 Getting into video production from a young age!

06:20 What made you decide to create a course?

08:40 What fears did you have putting your course out there and how have you overcome those fears?

10:30 What actions have you taken to protect your content?

13:00 What inspired you to find alignment with your purpose?

Learn more about Carly’s Video Production course:

https://females-who-film.mykajabi.com/offers/XCAUrtVu/checkout

Follow along on Instagram: @thegoodvibemedia

https://www.instagram.com/thegoodvibemedia/?hl=en

Check out Carly’s Podcast: Females Who Film

https://podcasts.apple.com/us/podcast/females-who-film/id1540008949

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Work with Lauren Boyd:

https://www.guidemybusiness.co/book-a-consultation 

Connect with Lauren on Instagram: @thelaurenboyd

https://www.instagram.com/thelaurenboyd/ 

Join the “Guide My Community” Facebook Group:

https://www.facebook.com/groups/guidemycommunity

Do you have a team of people you lead in your business? In this episode, our host Lauren is joined by Karie Johnson, owner of Barre 3 here in Scottsdale and Paradise Valley. As a leader of a team of employees, Karie shares how she has learned to delegate, and ways she has made the core values of her business a focus for how she leads, and how the team operates as a whole! Tune in to hear how Karie has pivoted her business during the pandemic, and how she has led her team through the best of times, and these challenging times as well!

00:30 Meet Karie!

01:30 What was it like when gyms first had to close last year due to the pandemic?

03:30 My experience getting to benefit from you pivoting to Livestream classes!

05:15 As a leader, how have you learned to delegate?

08:00 How to empower your team to take ownership and make decisions!

09:45 How do you find the right people to hire?

12:00 What are some of the core values that you go over with your team?

14:00 How can we join in on the Livestream workouts?

15:10 What has been your biggest inspiration to stay true to your purpose as an entrepreneur?

Follow along with Barre 3 on Instagram: @barre3scottsdalepv

https://www.instagram.com/barre3scottsdalepv/?hl=en

To find out more about Barre3 Scottsdale’s Livestreamed workout classes, check out their website:

https://clients.mindbodyonline.com/classic/mainclass?fl=true&tabID=7

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Work with Lauren Boyd:

https://www.guidemybusiness.co/book-a-consultation 

Connect with Lauren on Instagram: @thelaurenboyd

https://www.instagram.com/thelaurenboyd/ 

Join the “Guide My Community” Facebook Group:

https://www.facebook.com/groups/guidemycommunity

In today’s episode, our host Lauren is joined by Jen Stone! Jen is an author, publisher, and teacher. With her background corporate auditor, Jen has built a suite of offerings around Classical Feng Shui and BaZi creating the perfect mix of energy and logic! We even get a little sneak peek of Lauren's BaZi reading, using a Chinese practice that gives you a roadmap of your destiny by analyzing your birth date. Tune into this episode to learn more about BaZi, and some great insight into the new year!

01:50 How did you get started with Feng Shui?

03:25 What is BaZi?

08:30 How can we live more meaningfully going into this new year?

11:40 What would be 1 insight you can share about 2021?

12:50 What is classical Feng Shui?

13:20 How have you created your many different offerings for your clients?

17:50 What inspired you to find alignment with your purpose as an entrepreneur?

Follow Jen on Instagram: @fengshuibyjen

https://www.instagram.com/fengshuibyjen/?hl=en

And check out her website:

https://fengshuibyjen.com/

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Work with Lauren Boyd:

https://www.guidemybusiness.co/book-a-consultation 

Connect with Lauren on Instagram: @thelaurenboyd

https://www.instagram.com/thelaurenboyd/ 

Join the “Guide My Community” Facebook Group:

https://www.facebook.com/groups/guidemycommunity

On this first solo episode of Legally Aligned, our host Lauren is giving us the rundown on LLC’s! Do you know when the right time is to form an LLC? Or maybe you’ve already formed one for your business, do you know the benefits that come with forming an LLC? Forming a Limited Liability Company (aka LLC) is the foundation of your business! Tune in to hear the benefits, and some valuable tips when forming your LLC!

01:10 Let’s talk Limited Liability Company (aka LLC)!

02:30 Highlighted Review!

03:20 What are some benefits of having an LLC? 

03:50 When is the right time to form an LLC?

05:30 Why is there additional flexibility offered to you as an LLC vs a Corporation?

07:10 How you can decide how your company will pay taxes!

08:30 Who should form a Professional LLC (PLLC)? 

09:10 3 tips for forming your LLC!

11:00 Now you have your articles of organization! What about an operating agreement?

12:00 How to avoid paying for your EIN! 

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Work with Lauren Boyd:

https://www.guidemybusiness.co/book-a-consultation 

Connect with Lauren on Instagram: @thelaurenboyd

https://www.instagram.com/thelaurenboyd/?hl=en

Join the “Guide My Community” Facebook Group:

https://www.facebook.com/groups/guidemycommunity

Welcome to the first episode of 2021! To start off the new year, our Host Lauren Boyd is chatting with Gillean Barkyoumb! Gillean is a Dietitian with the mission to make healthy eating simpler for millennial women! Your health is the foundation of everything else you do! If you don’t have energy it makes everything else you set out to do, including your business, harder! Tune in for tips to fuel your body with energizing foods, and join us in ditching the whole idea of whether you’re “on” or “off the wagon”! 

01:40 How do we stop putting our health on the backburner?

03:30 What can we do to simplify healthy habits in our life?

07:00 What are your tips for healthy eating whether you’re at home or out and about?

10:30 What are some healthy swaps we can infuse into our diets?

14:40 Gillean’s pepper nachos for savory snack lovers!

16:00 What are some healthier swaps for sugary coffee creamers?

18:30 What programs do you help your clients through?

Follow Gillean on Instagram for more tips and scooter puns: @millennialnutrition

https://www.instagram.com/millennialnutrition/?hl=en

And check out her website: https://millennialnutrition.com/

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Work with Lauren Ruiz:

https://www.guidemybusiness.co/book-a-consultation 

Connect with Lauren on Instagram: @thelaurenruiz

https://www.instagram.com/thelaurenruiz/ 

Join the “Guide My Community” Facebook Group:

https://www.facebook.com/groups/guidemycommunity

We have a special guest on the podcast today, Lauren’s husband Will! To celebrate their first month of marriage, Lauren and Will decided to sit down and have Lauren’s assistant Sidney ask them some fun questions about their relationship! We talk about quirks, who said those three words “I love you” first, and what comes next now that they’ve said, “I do”. Tune in to learn more about Lauren as a wife and dog mom, beyond her incredible work as an Attorney and Entrepreneur! 

01:05 Were you nervous for the big day?

01:40 Does it feel different now that you two are married?

02:30 Who does more of the cooking?

02:50 What is Lauren’s biggest quirk?

03:35 Who is more likely to deal with a spider?

03:40 Who said “I love you” first?

04:10 What are you most likely to argue about?

05:05 What is your favorite thing about Lauren?

06:00 What would Will do if he had the day off and the house to himself?

06:50 If Lauren had a day off and time to herself, what would she do?

07:30 When did you know Lauren was the one?

08:05 Who is the better driver?

08:40 How long did you date before you got engaged?

09:10 Who handled more of the rearranging of wedding plans due to COVID?

10:00 What makes Lauren laugh?

10:50 If you had 5 hours to spend together doing anything you want, what would you do?

12:30 How has Will shown up and supported you with your business and in this podcast?

14:40 How does Lauren show up for you as a wife amidst all of the responsibilities she juggles?

16:15 Now that you’ve gotten married and tackled the big day, what comes next? 

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Work with Lauren Ruiz:

https://www.guidemybusiness.co/book-a-consultation 

Connect with Lauren on Instagram: @thelaurenruiz

https://www.instagram.com/thelaurenruiz/ 

Join the “Guide My Community” Facebook Group:

https://www.facebook.com/groups/guidemycommunity

As we set personal and business goals going into the new year I’m sure there is one common question we are asking ourselves! How can I scale my impact and income in 2021? In this episode, Lauren is joined by friend and mentor Jenn Kennedy! We dive into how our upbringing has an effect on our thoughts around money (including if it’s too taboo to talk about) and what we can do to not only change our mindsets around money but become a money magnet! Tune into this episode that is unapologetic about wanting to make more money, and how you can make that a reality by focusing on helping others! 

02:00 Breaking the stigma of not talking about money!

05:30 How comparison can actually be healthy!

07:40 When did you adopt money affirmations?

10:30 How did change your mindset of thinking you’ll be happier when...XYZ?

13:00 How to retrain your mindset to be present and grateful for where you are!

Check out this book mentioned in today’s episode:

The Secrets of the Millionaire Mind by T. Harv Eker

https://www.amazon.com/Secrets-Millionaire-Mind-Mastering-Wealth/dp/0060763280

Connect with Jenn on Instagram @thejennkennedy

Flash Sale! 

The Independent Contractor Agreement is 50% today only! (12/23/20)

Use code: WhiteChristmas50

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Work with Lauren Ruiz:

https://www.guidemybusiness.co/book-a-consultation 

Connect with Lauren on Instagram: @thelaurenruiz

https://www.instagram.com/thelaurenruiz/ 

Join the “Guide My Community” Facebook Group:

https://www.facebook.com/groups/guidemycommunity

Our Host, Lauren Boyd is back for the FINAL EPISODE of 2020! Do you know the difference between employees and independent contractors? In this episode, Lauren is talking about the unique benefits of hiring employees and independent contractors! Tune into this episode for some basic tools to decide which role will fulfill the unique needs you have as a business owner, and what you may need to formalize hiring your next team member or independent contractor!

01:20 Spotlighted Review!

02:15 What are some benefits of hiring an Independent Contractor?

05:10 What is an Independent Contractor?

09:45 What does hiring an employee look like for your business?

12:15 What do you need to be able to formalize hiring an employee or independent contractor?

We’re doing a Flash Sale!

Use Code: Mistletoe for 50% OFF on our Virtual Assistant Agreement

Upcoming Sale!

Independent Contractor Agreement will be 50% on Dec 23rd 

Use Coupon: WhiteChristmas50

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Work with Lauren Ruiz:

https://www.guidemybusiness.co/book-a-consultation 

Connect with Lauren on Instagram: @thelaurenruiz

https://www.instagram.com/thelaurenruiz/ 

Join the “Guide My Community” Facebook Group:

https://www.facebook.com/groups/guidemycommunity

What should business owners focus on going into the new year? To answer that question, our host Lauren is joined on the podcast by friend and Marketing Guru Destinee Dickerson! Des is the co-founder of Creative Label, a full-service Public Relations Agency. In this episode, we dive into (yes you guessed it) PR! From influencer marketing strategy, to how to pitch yourself, Des breaks down marketing and PR so you can take your business to the next level in 2021.

01:05 Would you consider a podcast a form of Public Relations (aka PR)?

02:20 What exactly is PR, and how can we use it to support our businesses?

05:20 How would you pitch yourself to be a guest on other podcasts?

08:20 The email breakdown to authentically pitching yourself!

11:20 Are influencer and affiliate marketing also PR?

13:10 Are there different strategies working with a micro-influencer vs an influencer with a large audience?

14:10 What is affiliate marketing? 

16:00 What is the first thing business owners should focus on in 2021?

20:20 What has inspired you this week?

Follow Des on Instagram @itsurdestinee

And her PR Agency Creative Label @creative.label

50% Flash Sale Use code: Rudolph50

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Work with Lauren Ruiz:

https://www.guidemybusiness.co/book-a-consultation 

Connect with Lauren on Instagram: @thelaurenruiz

https://www.instagram.com/thelaurenruiz/ 

Join the “Guide My Community” Facebook Group:

https://www.facebook.com/groups/guidemycommunity