Are you thinking about pricing your home high to leave room for negotiation? Many sellers believe starting high protects their equity, but in today’s digital, filter-driven market, pricing sends a powerful message to buyers.
In this episode of Illusions of Real Estate, Audrey Murphy, REALTOR® with eXp Realty (CA DRE #01865349 | ID #SP52777), explains why overpricing can reduce demand, when high-end pricing makes sense, and how to position your home to attract strong offers.
You’ll learn why buyers filter by price before they negotiate, how overpricing can make your home invisible to the right audience, and the difference between active listings and closed sales when determining value. Audrey also shares a simple framework to help you choose a price with clarity and confidence.
Whether you’re selling in Placer County, Sacramento, Nevada County, or the Treasure Valley, this episode will help you price strategically and avoid costly mistakes.
Quote of the episode: “Clarity breeds confidence.”
Have a confidential real estate question you’d like covered in a future episode? Submit it at audreymurphy.com/askaudrey. Your question may be answered in a future Ask Audrey segment.
Connect with Audrey Murphy
Phone: 916-595-7885
Email: [email protected]
Website: audreymurphy.com
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