I’m Booked with April Eichhorn

On this episode, April speaks with Mark Herschberg about the power of sharing your expertise through writing a book and his new book The Career Toolkit. Chapter synopsis and table of contents can be found at https://www.thecareertoolkitbook.com/synopsis. To purchase The Career Toolkit on Amazon visit https://amzn.to/3aIpu2U.

Drawing on nearly twenty years of teaching at MIT’s “career success accelerator” program and a career spanning half a dozen industries, Mark distills the key skills for a twenty-first-century career into The Career Toolkit, Essential Skills for Success That No One Taught You.

Section one, Career, lays out a process for constructing an actionable career plan, then guides the reader to success both in interviews and on the job to advance along the career plan.

Section two, Leadership and Management, focuses on the fundamentals of managing and leading, applicable to managers and individual contributors alike. It details the essentials of a high-performing team, how to foster a learning organization, how to reduce meetings by making them more effective, and much more. Unlike typical management books, these tools apply no matter what project management approach an organization uses.

Section three, Interpersonal Dynamics, describes how to successfully negotiate, efficiently build a network, and effectively communicate with people from any background. A final chapter on ethics in the workplace provides guidance through common challenges every employee is sure to face at some point.

The importance of these skills is well established, yet they are rarely taught in school or corporate training, leaving most people to learn only from experience. The Career Toolkit, Essential Skills for Success That No One Taught You fills these gaps.

Mark is the author of The Career Toolkit, Essential Skills for Success That No One Taught You. Educated at MIT, Mark has spent his career launching and fixing new ventures at startups, Fortune 500s, and academia. He’s developed new software languages, online marketplaces, new authentication systems, and tracked criminals and terrorists on the dark web. Mark helped create the Undergraduate Practice Opportunities Program, MIT’s “Career Success Accelerator”, where he’s taught for twenty years. Mark also serves on the board of Plant a Million Corals.

To connect with Mark online visit:
https://www.linkedin.com/in/hershey/
https://twitter.com/CareerToolkitBk
https://www.facebook.com/TheCareerToolkitBook
https://www.instagram.com/thecareertoolkit/

For more about O’Leary Publishing and to download our free publishing guide The Influencer’s Path to Successful Publishing visit https://www.olearypublishing.com/.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit goldenacornpress.substack.com

In this episode, G.S. Gerry, author of Meth, Murder and Amazon, talks with us about his crazier than fiction true story of selling his home in Colorado where he was accused of murder and cooking meth in his garage. Three realtors later, he created a major media storm that backfired on him. This father of four is hilarious and down-to-earth. He writes in a way that is engaging and hysterical.

As a hybrid publisher, offering authors a traditional publishing experience, we understand that publishing can be a labor of love and sometimes self-publishing is the best route. If you’re willing to put in the time sourcing your own editors, designing your book and teaching yourself the publishing process you can save yourself quite a bit of money. Self-publishing isn’t for everyone, but for G.S. Gerry, who has a Master’s degree in Information Assurance and Cybersecurity, it was the perfect fit.

We talked a bit about his writing process (he wrote it on his phone!), how he included his wife and some friends along the way and what he’s doing to market his new book today. We wish him the best and encourage you to check out his website at https://grakeden.com/. For more about getting your book published we invite you to download our free publishing guide at https://www.olearypublishing.com/ where you can also secure a session to Pitch the Publisher while we’re in open submission season.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit goldenacornpress.substack.com

So you have a book, now what?! Many authors love the creative process and have a difficult time shifting their focus to marketing once their book is published.

Jay Jay, owner of the Ace of Spades Agency, a Personal Branding and PR agency, is here with us to answer tough questions like:
- Why Are Personal Brands Winning Today?
- Why Isn’t It About The Best Product or the Most Talented?
- Why Is Promotion Everything To A Business?
- Why Is Trust The Number One Problem?
- What Is ONE Thing A Biz/Company Can Do Today?
- How Personal Brands Can Make 6,7,8, even 9 figures per year?

Jay Jay is an international speaker and has been exciting people with his message for the last 15 years in over 30 countries.

In 2009, he leveraged the social media platform YouTube to grow his brand to 57,000,000M views online in the entertainment industry.

Leaving his tricks behind he leveraged his mastery in PR and Personal Branding to start an advertising agency called Ace Of Spades helps people grow their personal brand so they can become #1 in their space.

Check Out Jay Jay at: www.aceofspadesagency.com

Follow him on Instagram @jayjaylive and @aceofspadesagency

For more about becoming an author download our free publishing guide at www.olearypublishing.com.

We look forward to helping you bring your message to the world.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit goldenacornpress.substack.com

Book selling is a unique journey for each individual author. In fact, selling your book is part of deciding how you want to run your book business. Is it important to you to collect the contact information of your readers? Are you willing to sign and ship your own copies? Do you prefer to have the shipping done for you? Do you want to be listed in a wider distribution network or do you prefer to sell exclusively online? These questions and more are addressed by April during this episode of the I’m Booked podcast. To get a free copy of The Influencer’s Path to Successful Publishing email your name and mailing address to [email protected]. To download it free online visit www.olearypublishing.com. We look forward to working with you!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit goldenacornpress.substack.com

Author Becky Savage joins us on this episode to discuss the writing and publishing of her best-selling book #ONECHOICE: How Ten Seconds Can Change Your Life. Listen in as she shares the tragic story of losing two sons, Nick and Jack, on the same night due to an accidental opioid overdose. This one choice they made at one graduation party had an enormous ripple effect that changed her life forever. How did she choose to move forward? Today she is passionate about promoting primary prevention through education at schools around the country and through her 525 Foundation, named in memory of her boys’ hockey numbers. As a nurse and prevention specialist she helps teens understand that one choice really can change your life. For more about Becky and to purchase a signed copy of her book visit https://beckysavage.com. For more about her foundation and to download a conversation starter guide to talk with your teen about opioids visit https://www.525foundation.org/. To learn more about getting your message out to the world let us help you! Download our free publishing guide at https://www.olearypublishing.com/.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit goldenacornpress.substack.com

Three years ago O’Leary Publishing was just launching our first book American Cop: Upholding the Constitution and Defending Your Right to Bear Arms by then Police Chief Loren Culp. We had no idea his book would open so many doors and lead him into a full-scale political race for the governorship of his state. You see, with passion and persistence anything is possible. Listen in as we reminisce and laugh over the last three years. We never could have written this story! For more about Loren visit him online at www.culpforcongress.com. To discover how you can get your book published download our free guide at www.olearypublishing.com. We look forward to working with you!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit goldenacornpress.substack.com

What is the difference between marketing and sales? How can an author build awareness of their books without being discouraged by sales? On this episode, April O’Leary discusses the distinction between marketing (which you can control) and sales (which you cannot). Get out a pen and paper as she talks you through a specific activity to help you map out a marketing plan that makes sense for you and your book. Be encouraged! You can do it! To download our publishing guide free visit www.olearypublishing.com today. To pick up a copy of Manuscript Magic on Amazon visit https://amzn.to/33bNl7S.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit goldenacornpress.substack.com

Join us today as we talk about the process of publishing Diane’s book Pray Attention: 5 Sacred Meditation with Audio, how she’s used the book to grow her author platform and serve more people and how she’s helping new authors prepare for our upcoming event Booked Naples as the speaker coach. We are so grateful for our multi-talented authors. To dive into her Pray Attention course visit https://courses.illli.org/courses/pray-attention. To download the audio files for her mediations and purchase a signed copy of her book visit https://prayattentionministries.org/. To purchase tickets to Booked Naples visit https://www.olearypublishing.com/bookednaples/. And while you’re there download our free guide The Influencer’s Path to Successful Publishing. We look forward to meeting you soon!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit goldenacornpress.substack.com

On this episode C. Elliott Haverlack shares some ideas on bridging the divisiveness in our country and finding unity through having open-minded and common sense conversations with one another. You can meet Elliott in person on Feb. 5, 2022 in Naples, FL at our Booked Naples event. To get your ticket visit https://www.olearypublishing.com/bookednaples/. To get in touch with Elliott and visit his blog online visit https://www.cehaverlack.com/. We thank you for listening to this podcast and hope to meet you soon.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit goldenacornpress.substack.com

What does choosing yourself really mean? Is it selfish? In this episode, Kristina Jay, author of The Conscious Divorce: 30 Principles to Help You Choose Yourself, discusses what choosing yourself looks like and some of her favorite life principles from her new book that will help you live with confidence. For more information about Kristina and to download a book sample free visit http://www.kristinajay.com. For more about becoming an author visit http://www.olearypublishing.com to download The Influencer’s Path to Successful Publishing today.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit goldenacornpress.substack.com