Sam Gray was born in Orange, CA. The oldest of six boys, growing up felt like living in a locker room: sweaty and loud. If the walls could speak, the gashes would tell tales of baseball impacts and errant fists. He finished high school in Springville, UT, where he and his friends spent their days skurfing canals and blowing stuff up. 

The black sheep of the family, he became the “art freak,” studying graphic design and graduating from the BYU Design BFA program. He’s spent years nurturing a successful design career, specializing in branding and brand strategy, but unfortunately, he peaked* way back in high school when he was chosen to create the Springville High red devil logo (which is still in use today, and can be found on every trailer hitch cap and bumper sticker in town). *He once got out of a speeding ticket while in city limits because of this claim to fame.

After graduating from college, he took a wife and moved to NYC to be a big shot designer. They only lived in the city long enough to become addicted to Fairway bagels, which ruined their expectations of bagels for life. They soon moved to the Bay Area, bouncing around Berkeley and Oakland for almost a decade. They popped out three kids, and somewhere along the way, Sam found his one true love: cycling. 

Sam started with a thrifted road bike in the hills above Berkeley, eating asphalt several times. When the family moved to Utah, he set his sights on the canyons and forced his wife to buy a house on Wasatch Blvd for easy access. He then spent their life savings on bikes and gear, and especially APPAREL. But, at least he looks good doing it.