I’m lost, so what?

How well do you really know that person you follow online? 👀

In episode 06 of I’m lost, so what? Podcast, Cassandra dives into the very interesting dynamic of parasocial relationships - what they are, how they manifest in our lives, and how our current Internet-driven and social media-driven culture has shifted parasocial relationships.

In this episode, Cassandra talks about:

• What are parasocial relationships

Ever thought you really knew someone? Well, maybe you didn’t actually know them.

Connect with Cassandra elsewhere:

• Cassandra’s Personal Instagram - https://www.instagram.com/cassandratle/ 

Additional resources mentioned in the episode:

• “Parasocial Relationships: The Nature of Celebrity Fascinations” - https://www.findapsychologist.org/parasocial-relationships-the-nature-of-celebrity-fascinations

Episode 03, “You’re the brand/niche is toxic AF” - https://imlostsowhat.podbean.com/e/you-re-the-brandniche-is-toxic-af/

Who said we had to get it right the first time we do things? 😬

In episode 05 of I’m lost, so what? podcast, Cassandra gives a very real look at all the times she had to ‘start over’ and from zero - whether that’s from choosing her degree in college, moving abroad, reinventing herself, or reorganizing her business…

Cassandra talks about:

• Her experiences starting over

Connect with Cassandra elsewhere:

• Cassandra’s Personal Instagram - https://www.instagram.com/cassandratle/ 

Additional resources mentioned in the episode:

• Deanne Vincent - https://www.deannevincent.com/

You Belong Her, Creative Hub & Studio in San Diego - https://www.youbelongsd.com/

How do you learn to love who you were and are becoming at the same time? 🖤

If you’ve ever experienced a large gap in ‘who you are’ and ‘who you want to be’ - this episode is for you. We’re getting existential and meta around identity deaths, grieving, and making space for all we are supposed to be!

In episode 04 of I’m lost, so what? Cassandra shares her personal experience around ‘identity’ and realizing that who she was was no longer serving her.

DISCLAIMER: you may hear sniffles throughout the episode cause we’re getting emotional!

During this episode, you’ll hear about:

• What is an identity death?

Connect with Cassandra elsewhere:

• Cassandra’s Personal Instagram - https://www.instagram.com/cassandratle/ 

Additional resources mentioned in the episode:

• Cassandra’s IG post on ‘identity death’: https://www.instagram.com/p/Cj9iRqljiMN/ 

Are you the niche/brand? 👀

In the world of Creators, influencers, thought leaders, and personal brands - one trend is growing in popularity and that’s the “anti-niche” Creator. What does that mean? That you don’t have a niche, you ‘are’ the niche… or you ‘are’ your brand.

In episode 03 of I’m lost, so what? Cassandra explores this concept with a critical and anti-capitalist lens and how being the ‘niche’ and ‘brand’ is actually toxic AF. You get to meet her alter-ego, “Sassy Cassie” who doesn’t hold back.

In this episode, Cassandra covers:

• Her personal story of how she was the ‘brand’ and what happened

If you are building a personal brand or want to position yourself as a thought leader, or need help to get your company or organization more visible - learn how to amplify your message, rally your community, and create inclusive, awesome content with the support of The Quirky Pineapple Studio. Learn more about our services here: https://thequirkypineapple.com/ 

Connect with Cassandra elsewhere:

• Cassandra’s Personal Instagram - https://www.instagram.com/cassandratle/ 

Additional resources mentioned in the episode and for Thought Leadership:

• 5 Biggest Social Media Trends in 2023 from Vanessa Lau: https://youtu.be/yuL4Ror87VU 

“How to Use Your Brand Message Strategy with Thought Leadership” https://thequirkypineapple.com/blog/2022/08/31/how-to-use-your-brand-message-strategy-with-thought-leadership/

✨ The existential questions that no one asks before they tell you to get visible…

Getting visible - either personally or professionally - is an act of courage, yet a lot of the inspirational and motivational quotes and images we see on Instagram and Pinterest don’t explore the nuance and layers of visibility… especially for Black, Indigenous, People of Color, Queer folx, and more.

In episode 02 of I’m lost, so what? Cassandra dives into the nuance and gray areas of what it means to be visible, show up more as yourself in the world, build a personal brand, and the existential questions and considerations to think about before going out there and doing the dang thing.

In this conversation, Cassandra shares

• What to consider when we think about visibility

If you are building a personal brand or want to position yourself as a thought leader, or need help to get your company or organization more visible - learn how to amplify your message, rally your community, and create inclusive, awesome content with the support of The Quirky Pineapple Studio. Learn more about our services here: https://thequirkypineapple.com/ 

Connect with Cassandra elsewhere:

• Cassandra’s Personal Instagram - https://www.instagram.com/cassandratle/ 

Additional resources around visibility from The Quirky Pineapple Studio:

• Mindset Blocks holding back BIPOC business owners: https://thequirkypineapple.com/blog/2020/07/08/5-mindset-blocks-stopping-poc-businesses-from-visibility/ 

Are we the lost generation? 👀

In this first episode of I’m lost, so what? Cassandra explores what is the ‘lost generation’ throughout history and what the term means to her today. She also shares a whole ‘full-circle’ moment as to why the podcast was created, why the name was picked, and the goal of this new creative experiment!

In this episode, Cassandra covers

• Who is part of the ‘lost generation’?

Links referenced in the episode:

• Lost Generation - ​​https://en.wikipedia.org/wiki/Lost_Generation

Connect with Cassandra and her business elsewhere:

• Cassandra’s Personal Instagram - https://www.instagram.com/cassandratle/ 

“How long will it take to be successful?”

“Don’t you think you should…”

“When does this whole thing get easier?”

“So you… don’t know what you’re doing?”

Existential questions that plague our everyday, especially as multicultural, hyphenated-folx who are between belonging and carving our own paths.

I'm lost, so what? podcast shares bi-weekly episodes to explore the nuance and gray areas of life, culture, identity, work, and simply existing.

Join me, Cassandra Le, Speaker, Writer, and Founder of The Quirky Pineapple Studio, and our multicultural, global community, for sassy conversations around belonging, relationships, self-love, business, and kinda knowing what you're doing but questioning everything you're doing.

I'm lost, so what? is for folx who feel lost in their careers, identities, and dare we say... life. Who want to define their own path and rules. These conversations alongside multicultural guests and experts probably won't give you answers, but hopefully, share new perspectives to decide on your own.

Ok, so we’re a little lost… so what? *shrug emoji*

P.S. Want exclusive access to more personal musings from me and our guests? Connect with me in other areas of the Internet!

Cassandra on Instagram - @cassandratle

The Quirky Pineapple Studio, my Brand Strategy & Marketing Studio - @thequirkypineapplestudio

“Doing Good” newsletter coming soon!