David Larbi is a creator, musician and TV presenter who has shared a multitude of content across his TikTok and Instagram platforms since 2020. From lyrical analysis and comedy; to poetry surrounding topics of mental health and mindfulness.

In this episode of Creator: Behind the Influence, David reveals a turning point in his career, why you’re never too old for TikTok and an exciting new opportunity he is working on with Netflix US!

00:00 - Intro.
02:11 - How did you get started?
03:24 - Did you study music from a young age?
06:24 - What were your plans after Uni?
10:22 - After doing accountancy, did you know you’d rather do theatre?
10:59 - Did you start TikTok while doing theatre?
11:52 - Did you start it thinking it would be a profession?
12:45 - How did you get signed by SoundOn (TikTok’s music label)?
14:30 - How do you feel about the artist and label dynamic?
16:18 - Do you feel more in control of your future at this stage?
17:40 - How did becoming an influencer affect your mental health?
19:23 - How did you create a routine to make you feel better?
20:42 - What is your creative process?
23:50 - Exciting upcoming work announcement!
25:58 - How do you choose which deals to take?
34:47 - What do you want to do in the long run?
37:01 - How has presenting changed you?
41:24 - What are you excited about in the next year?
42:55 - What do you see as success?
44:06 - What advice would you give someone starting TikTok now?
44:40 - End plug.


Follow David Larbi on TikTok: www.tiktok.com/@davidlarbi_?lang=en

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