In this special Business of Woo-themed episode of The Skeptical Shaman podcast, host Rachel White (of TOTEM Readings) chats with friend of the show Colleen Soisson (of Feather Mountain Ayurveda) about the common misconception that business owners-- even those in the Business of Woo-- are rich. 

The reality of the Business of Woo is oceans away from how it's perceived by clients and consumers, and most practitioners make substantial, very unglamorous sacrifices to make their dream a daily reality. And not all of these sacrifices are financial-- there's all of the sweat equity, invisible and unexpected labor (like sweeping and cleaning your yoga studio every damn day), and the burden of taking the financial (and existential risk) of not having a steady paycheck from an employer.

Colleen breaks down the cognitive dissonance between perception and reality, as well as outlines the real breakdown of daily work: how much is actually the Woo-based core competency vs. how much is the marketing, accounting, tech and other infrastructure enhancement efforts. 

The long and the short of it? The Business of Woo is like an iceberg: what you see is just the tip of it! 

So what can we all do about this strange perception paradigm? Well, to start, we can engage in honest conversations (like this one) AND make efforts to engage our Woo-based business owners with compassion and respect as they bust their hump to bring us the very best in spiritual services and technologies!

LINKS:

• Rachel's Website: https://www.totemreadings.com
• TOTEM Readings Substack: https://totemrach.substack.com
• Rachel's Other Links: https://linktr.ee/totemrach

Please support the Sponsors of The Skeptical Shaman Podcast:

• The TOTEM Flower Essence Deck: https://a.co/d/gw16LsG
• The TOTEM Tarot Deck:https://totemreadingsatx.etsy.com/listing/1492934343
• The TOTEM Flower Essences: https://www.etsy.com/shop/TotemReadingsATX

Colleen Soisson Links:

• Website: https://www.feathermtn.com
• IG: https://linktr.ee/ColleenAyurveda

Please note: The views and opinions expressed on The Skeptical Shaman do not necessarily reflect the official policy or position of the podcast. Any content provided by our guests, bloggers, sponsors or authors are of their opinion and are not intended to malign any religion, protected class, group, club, organization, business individual, anyone or anything. And remember: sticks and stones may break our bones, but words—or discussions of religious or spiritual topics-- will never hurt us.