IMA Insights

The hotel-airline-hospitality trinity has been badly dented by the Coronavirus pandemic. Three industry stalwarts shared their learnings in terms of navigating this difficult phase and reinventing their businesses.

Raj Kamal Jha, Editor in Chief of the Indian Express, provided an on-ground assessment of the situation with respect to Covid-19, and his views on the political and economic landscape that lies ahead.

The foreign policy of nation states employs a combination of ‘soft’ and ‘hard’ power. The former is about cooperation and consensus building. It is a slow and painstaking process involving cultural and civil society exchanges, shared values, mutual support on global issues, etc. The latter is more immediate and uses relatively forceful tools such as economic action, financial dependencies and even military might. However, unless such actions are accompanied by an adequate and permanent quid pro quo the strategy can unravel very quickly. Adit Jain shares his insights.

Raj Kamal Jha, Editor in Chief of the Indian Express, provided an on-ground assessment of the situation with respect to Covid-19, and his views on the political and economic landscape that lies ahead.

When solving a complex puzzle one’s attention naturally tends to focus on the most immediate and binding constraint - the part that needs to be solved now as one cannot otherwise proceed. In so doing, one ignores the fact that even harder challenges may lie ahead and the current solution may be no more than a temporary reprieve. One step at a time, or so the saying goes. Covid-19 is a phenomenon somewhat of this nature. The immediate constraint the world is seeking to address is a vaccine. But when it does arrive the problem will still not have gone away. The goal post will have merely shifted to the next problem, which scientists are already warning us about. Adit Jain shares his insights.

This podcast focusses on spends on digital marketing basis IMA’s research conducted towards the creation of the ‘2020 Digital Marketing Benchmarks Report’.

This podcast highlights some findings around the cost of running the close process basis IMA's detailed benchmarking study '2020 Accounts Closing Benchmarks Report'.

As India emerges from a nationwide lockdown, IMA’s Chairman and Editorial Director, Adit Jain, takes stock of what to expect on the economic and policy-making front in the months ahead. 

Much has changed in digital marketing in recent years, but one thing has not: companies still struggle to measure the returns on such investments. However, the returns on DM spends can be very significant, and at some level, investing in DM requires a leap of faith.

Much has changed in digital marketing in recent years, but one thing has not: companies still struggle to measure the returns on such investments. However, the returns on DM spends can be very significant, and at some level, investing in DM requires a leap of faith.