IMA Insights

Much has changed in digital marketing in recent years, but one thing has not: companies still struggle to measure the returns on such investments. However, the returns on DM spends can be very significant, and at some level, investing in DM requires a leap of faith.

Pramod Bhasin, who founded Genpact in 1997, shares insights on what it takes for leaders to redefine old boundaries and get the most out of their people. 

Pramod Bhasin, who founded Genpact in 1997, shares insights on what it takes for leaders to redefine old boundaries and get the most out of their people. 

Sridhar Narayan, Managing Director and Head of Global Markets at HSBC India, share his insights into the factors driving the Indian currency, and what to expect in the months ahead.

Rajesh Kalra, Chief Editor, The Times Group Digital, one of India’s largest media houses, decoded India’s new media consumption habits and the implications for brands and marketers.

Kaveree Bamzai, an independent journalist and former Editor at India Today, traced the evolution of male-female relationships in modern India, and shared her insights on this dynamic, fast-evolving area.

The easing of lockdown restrictions in the last few weeks and the consequent resumption of economic activity has offered a degree of relief to industry and small businesses. While this is welcome, it is important to remain watchful of the fact that the underlying stresses on India’s financial system have not abated in the slightest. The NPA overhang in banks and NBFCs remains dangerously high and will probably worsen before it improves. More liquidity and cash flow challenges lie ahead and CFOs and business managers must remain alert. Adit Jain shares his insights.

Traditional economic theory says that a demand slump is usually caused or followed by an excess of supply. Conversely if there are supply constraints then demand tends to overshoot, leading  to an over-heating of the economy and a subsequent re-adjustment of output. However, the present situation defies both principles, characterised as it is by both demand suppression and supply constraints. Clearly, conventional solutions will not work and businesses will have to think of innovative responses. Conventional notions must be discarded and established assumptions re-examined. No cost is sacrosanct and no opportunity should be considered worth rejecting. Adit Jain shares his insights.

When Joe Biden was first elected as a Senator from Delaware in 1972, he was one of the youngest in American history to occupy this office. Today, as he runs for President, he is one of the oldest to do so. Between these milestones, he served six terms as Senator and went on to become Vice President under Mr Obama's Presidency in 2008.As things stand, Mr Biden is the favoured candidate. He has well-formulated views on many important issues such as foreign affairs and economic policy, many of which differ from the paradigm currently followed by the US administration. This will have implications for other nations as well. Adit Jain shares his insights.

Gautam Bambawale, Former Indian Ambassador to China, decoded India’s complex relationship with China, the forward view, and the implications for economic policy.