Have you ever wondered how to make your business presentations, connections, and sales more impactful through the power of storytelling? Andrea Taylor, a phenomenal presenter and storytelling expert, joins us today to unveil the secrets behind crafting compelling stories that engage your audience and add wings to your business's success.

In this captivating episode, Andrea sheds light on why storytelling holds such immense power in the world of business and podcasting. She discusses the key elements of a gripping story and shares her insights on how to leverage your own stories to make your presentations and connections more effective. Whether you're a podcaster or an entrepreneur, Andrea's valuable tips will help you make the most of storytelling as a tool for success. Don't miss out on this treasure trove of knowledge, and be sure to check the show notes for links to all the resources mentioned during our conversation.

Contact Andria
Andria Taylor, M.Ed.
Chief Talent Officer
www.TalentXponential.com

“Sell with a Story” by Paul Smith
How to Capture Attention, Build Trust, and Close the SaleTell Your Story 
Paul Smith podcast Sale with a Story (Apple Podcasts).
Paul Smith podcast Lead with a Story (Apple Podcasts).

Other Storytelling Resources
Your Brain on Storytelling: Why We Love Narrative Elearning Forbes, May 2022,  Andrew Fayad, CEO of ELM Learning 

The Ultimate Guide to Storytelling Learn how to develop your storytelling skills to elevate your brand and connect to your audience, Allie Decker, HubSpot 

The 5 Common Elements of Good Storytelling, Everything can be a story -- you've just got to tell it, PAUL JARVIS, Author and Designer 

The Moth, an organization and podcast dedicated to teaching and promoting the craft of storytelling. Sarah Austin Jenness is co-author of How to Tell a Story: The Essential Guide to Memorable Storytelling from The Moth

Do You Imagine Podcasting?
Let us know. We have free things for you including The ROI of Podcasting
ImaginePodcasting.com website
Look around. Kick the tires and schedule a call with us!

Today our Creative Director Sam de Santo leads you through our process of gathering information in a Creative Brief we send our clients when they engage with us in our signature Brand Discovery process.

We hope you find this useful.

Let us know if you have questions. You can email us at podcast at imagine podcasting dot com.

Sam’s contact information for his business S&G Studios is in the show notes below and yes, they’re available to help you express your brand.

Contact GUEST

Sam de Santo
S&G Studios
https://www.sandgstudios.com/ 

Do You Imagine Podcasting?
Let us know. We have free things for you including The ROI of Podcasting
ImaginePodcasting.com website
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Executing the Brand Discovery Process results in a Solid Podcast Brand.
This is our signature piece headed up by our Creative Director Sam de Santo.

“We all know good storytelling when we see it or when we hear it and everyone's got a story too. It's just that sometimes not everyone is great at telling that story. Because we don't do it every day. Right. So those are the waters that I swim in, telling people stories every day.

But you know, when you ask somebody, tell me about yourself, sometimes you're gonna get a very long-winded answer. Sometimes they don't know how to say it succinctly or the story meanders. Some people can tell jokes well, and some people just can't. So the ones who can tell jokes, well, you know, they have an innate sense of it.

So the long and short of all that, of me saying all that is the brand discovery document allows us to interview somebody and have them tell us everything. So they spill all their guts. We get it all, we write it all down, and we get a transcript. We're able to finally see all the 52 cards on the table, and then we can take those 52 cards and come up with a really winning hand.

Because half of what you talk about we probably don't need. But the stuff that's good, there's DNA in every conversation that you have with somebody, and people give you DNA of their story and of their business and of their passions for their business and what they do. It's in there. You just have to mine it out.

And so that's “why” the process of the brand discovery document, the different topics that we discuss. The different points that we cover get us to that DNA.” ~ Sam

The Process.
With our process, we’ll have several “brand discovery” sessions with our Creative Director. We’ll look for creative opportunities that can point to the unique brand, voice, style, content, and theme of the show. If music will be included, we’ll look for clues as to what the “sonic brand” should sound like. The results of the discovery process will be expressed on a single page that will serve as the foundation for everything else that is developed. We’ll review it in collaboration and make adjustments as necessary. Additionally, we’ll discover the show’s “title, tag lines,” and several short versions of the “show description.”

Contact Sam.
Sam at S&G Studios https://www.sandgstudios.com/ 

Do You Imagine Podcasting?
Let us know. We have free things for you including The ROI of Podcasting
ImaginePodcasting.com website
Look around. Kick the tires and schedule a call with us!

Kristi’s sweet spot is helping service-based women solopreneurs with their marketing and strategy creating order from her client’s messy, chaotic attempts at marketing.

Welcome to Imagine Podcasting, because you have something of value to say - and we’re dedicated to solving the problem "it seems complicated and expensive." I'm John Biethan.

This episode with Kristi Mitchell was recorded in August 2021.

At that time she celebrated being on 10 podcasts as a guest. I reached out to her today, February 3rd, 2022 to get an update. She’s now been on 17 podcast interviews!

Topics and Mentions covered In today’s show

Marketing, marketing strategy, Kristi’s  Marketing Success Roadmap, podcast guesting, accountability, Luke Combs, Brene Brown on Netflix, the zodiac, creativity, trust, branding, case studies, Kent Sanders Daily Writer, and Nikki Giovanni’s quote “Writing is a conversation with reading; a dialog with thinking.”

Kristi’s Marketing Success Roadmap

This Roadmap is an achievable step-by-step guide to help you get started, organized, and ready to launch a new offering, announce new changes to your business, or simply take your digital presence to the next level. Built-in accountability and evaluation sessions are designed to keep busy business owners motivated and on track. 

Contact Kristi

 KristiMitchell.com

The  Marketing Success Roadmap

Do You Imagine Podcasting?
Let us know. We have free things for you including The ROI of Podcasting
ImaginePodcasting.com website
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Have you thought about writing a book?

Do you have a lot of podcast episodes you’ve thought about turning into a book?

Then this episode and conversation with Lynn Smargis are for you.

Topics Covered Today

-How to write your show notes.

-Create a Mindmaps or an Outline.

-Capture your thoughts as it happens. Save your content on the fly.

-Use Descript.com to transcribe your audio.

-Use Apple’s “Voice to Text.”

-“I don’t have time to write.” 

-Everyone starts at a different level.

-The “ritual factor” and giving yourself a reward.

-Block out a “peak time” during the day and write. 

-You can start by writing just 5 minutes a day.

Sidebar: John HIGHLY suggests reading/implementing Atomic Habits by James Clear.

-Have a space that’s special, quiet, a workspace to write at.

-What is gluten?

-What are the foods to avoid gluten?

Links Mentioned in this episode

KentSanders.net and The Daily Writer podcast with Kent Sanders   

AlternativeHealthTools.com

Share Your Story with The World at IngramSpark.com 

Lynn’s Podcast: TravelGlutenFreePodcast.com

Lynn’s book: The Guide to Travelling Gluten Free

The best Gluten Free APP: The Find Me Gluten Free app

Contact Lynn Smargis

WriteForyou.me Content That Connects.

Do You Imagine Podcasting?
Let us know. We have free things for you including The ROI of Podcasting
ImaginePodcasting.com website
Look around. Kick the tires and schedule a call with us!

More to come with a Co-host to share the value of podcasting and the quality of your life.

~ John Biethan, President Imagine Podcasting dba Heard Not Seen Media, Inc.

Do You Imagine Podcasting?
Let us know. We have free things for you including The ROI of Podcasting
ImaginePodcasting.com website
Look around. Kick the tires and schedule a call with us!