“Immersive experiences cannot really happen without the cloud, just really because of the amount of computing power involved,” says Martin Taylor, Co-Founder & Deputy CEO, Content Guru. In this podcast, Taylor discusses how Content Guru is building out their immersive CX for their CCaaS platform.

Immersive CX is one of the most exciting technological advancements expected to grow in coming years as virtual spaces such as the Metaverse increase adoption. The opportunity for consumers to interact with brands within virtual worlds is huge and will drive a high level of personalisation. However, the backbone of the technology that will support this reality is still being developed in anticipation of adoption in the coming years. As we enter 2023, technology vendors and channel providers will continue to develop solutions and create a platform for next-generation solutions to thrive.

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