Climate action often feels heavy. The headlines focus on crisis, the solutions demand sacrifice, and the average person ends up believing their choices are too small to matter.

Robert Luo has been working to break that cycle.

As the CEO of Tanbii, he is building a platform that turns climate restoration into a daily habit through play.

His team has found a way to turn virtual energy into real world reforestation.

The idea is simple.

When people enjoy something, they stick with it.

When they see the results of their actions, they stay committed.

Tanbii uses those truths to make sustainability feel accessible, social, and rewarding.

Players plant virtual trees, complete missions, and build worlds within the game.

Behind the scenes, every eligible planting triggers a real tree planted on the ground through verified NGO partners.

What began as a frustration with the traditional sustainability message has grown into a global early access community with thousands of players and thousands of trees already planted.

In this interview, Robert breaks down the origin story of Tanbii, how the platform works, and what it takes to create a climate action experience that people actually enjoy.

Full interview

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