The idea that doing good should be simple is not new. The problem is the world rarely makes it simple. That is where Tab for a Cause comes in. What started as a clever college experiment has grown into one of the most accessible digital giving tools on the internet.

With nothing more than an internet connection and the habit of opening new browser tabs, millions of people have helped raise real dollars for causes that matter.

Under the leadership of co founder and CEO Alex Groth, the company has pushed a straightforward idea into a global engine for everyday generosity.

The platform has already helped raise two million dollars for nonprofit partners, all without asking users for a single cent.

It turns a routine digital behavior into a steady source of funding for environmental, health, education, and animal welfare efforts around the world.

Below, Alex walks through the origin story, the mission, how the business works, and what tools power the team behind it.

Read full interview.

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Through storytelling, events, and open-access education, Causeartist helps create a shared language of impact, inspiring more founders to build with purpose and more funders to invest with intention.

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