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0:00 Introduction and why become an Industrial Designer
10:07 Where did the passion come from
20:40 Why combine engineering and design
28:00 What’s the designing process
51:45 Successful product example
01:09:30 When do you have to dial it back?
01:14:00 Are you born with this?
01:18:17 Flopped product example
01:34:31 Why not create a product and make it yours?
01:37:00 Working with Steve Jobs
01:56:14 Experience before Entrepreneurship
02:05:00 Parental background
02:13:18 Starting at FrogDesign
02:24:01 Project with the biggest impact
02:34:50 What gives you energy - not business-related?
02:41:56 Physically struggling to find a solution
02:45:29 Recommended books and closing
Dan is CEO, Principal Designer and cofounder of Whipsaw, a highly acclaimed design firm in San Jose & San Francisco, California.
Throughout his career, Dan has designed many market hits such as the Google Chromecast, OnHub & Wifi, Nest Dropcam cameras, Brita Stream pitchers, Dell Precision line, Tonal home gym, Cisco Telepresence, Livescribe smart pens, Eton radios, Adiri baby bottles, Yubo lunchboxes, Intel tablets, Leapfrog LeapPads, Roku TV devices, Highfive teleconferencing, TP-Link networking, Topcon survey gear, Braun thermometers, Motorola phones, Gateway PC's, Sony headsets, Acer Aspire PC's, NeXT computers, AT&T answer machines & Logitech mice.
Whipsaw designs products and experiences for clients Bosch, Brita, Cisco, Ford, GE, Haier, Intel, Leitz, Merck, Motorola, Nike, Olympus, Samsung, Sony, TP-Link & Uber plus many startups. Dan is the highly active creative force of Whipsaw where he directs the strategic and conceptual direction of most accounts. His passion and philosophies about art, culture, psychology, and technology permeate the work and brand.
Fast Company selected Dan as one of the 100 Most Creative People in 2014, calling him “design’s secret weapon”. They ranked Whipsaw among the top 5 design firms in the world in '09 and featured Dan as a Master of Design in '05. His views and work have been in Abitare, Axis, Business Week, CNN, Domus, Form, Fortune, Metropolis, Newsweek, Time, & Wired.
Dan has won over 275 design awards, granted over 350 patents, and work placed in the Smithsonian Cooper Hewitt Museum, The Henry Ford Museum, the Chicago Athenaeum, and Pasadena Museum of Art.
Prior to cofounding Whipsaw in 1999, Dan was President of Frogdesign where he designed many notable products and led the company for ten years. Before joining Frog in '89 he was a lead designer at Henry Dreyfuss Assoc. Dan interned with design master George Nelson and also at Hewlett Packard and Richardson Smith. Dan graduated Univ. of Cincinnati, DAA College, '82.