Purpose & Profit Podcast

Impact Uprising: 3 Insights from 470 Conversations with Nonprofit Leaders


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Today's episode is about innovating change and how we can redefine giving.

Join Dave and Carly as they welcome friends and co-founders of We Are For Good Jon McCoy and Becky Endicott. Jon and Becky founded We Are For Good in 2020 and in just a few short years, have released more than 470 episodes with more than half a million downloads. 

Their show celebrates the impact uprising – shining a light on the power of philanthropy and equipping this generation of nonprofit leaders, social impact players, and passionate Do-Gooders. 

The group discusses Jon and Becky’s inspiring journey and unique approach to marketing and storytelling within the nonprofit sector. The group has a fun conversation exploring the world of giving, equipping leaders with the mindset, tools, and innovative concepts needed to achieve impact.

Today’s Topics:

  • Uncovering the concept of being “marketers disguised as fundraisers” and how marketing is vital to the mission.  

  • How the power of storytelling is a superpower, and it can transform the world of fundraising. 

  • Featuring the power of community and building a community that fosters a sense of belonging. 

  • Insights from more than 470 interviews over 3 years, surpassing 500,000 downloads of the We Are For Good podcast. 

  • How to encourage a shift in perspective, viewing your supporters less as donors and prospects and more as donors and believers. 

  • Check out We Are For Good and listen today at www.weareforgood.com.

    We hope you enjoy our conversation with Jon and Becky! 

    Season Three of the Purpose & Profit Podcast is brought to you by:

    Imago Consulting

    Imago Consulting is an advisory firm that helps nonprofits and businesses grow through innovation. Innovation is the lifeblood of any growing organization. Imago publishes a weekly trends report called The Wave Report – learn more at www.imago.consulting and subscribe at www.imago.consulting/wavereport.

    Masterworks

    The mission of Masterworks is to help you accomplish yours. We offer a complete range of innovative marketing and fundraising solutions to help Christian organizations of all sizes. We have over 30 years of experience serving organizations through strategy, direct mail, digital, data & analytics, creative, & technology. Learn more about Masterworks at www.masterworks.agency.

    Special thanks to editor and sound engineer Barry R. Hill and producer Jenna Owens.

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    Purpose & Profit PodcastBy Dave Raley & Carly Berna

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