imPRessions: a pollack group production

If you’re a master at your craft, this week’s episode is for you.

Paul Riario, the creative force behind Guitar World’s compelling content, provides expertise on how to channel your passion into a successful YouTube channel or podcast. From understanding how to create relevant content, to building credibility and staying authentic, niche creators across all crafts will learn how to stand out in a crowded market.

What does it take to preserve an entire industry’s legacy? In this inspiring episode, we sit down with Shelley Spector, the powerhouse behind the world’s first and only Museum of Public Relations.

Shelley shares how her friendship with Edward Bernays (the father of PR), a career of award-winning campaigns, and a deep love for the field led to creating an NYC institution for PR pros and students alike.

Public Relations is a captivating field that is practiced worldwide, but PR doesn't play by the same rules everywhere. In some regions, media success hinges on personal relationships, while in others, it's all about crafting the perfect pitch. Social media trends may take one country by storm, while other trends barely register in another.

In this week's episode, we delve into navigating PR across borders with Eduardo Avella, Director at GRUPO ALBIÓN COLOMBIA. As an expert in international public relations, Eduardo has guided brands through the complex web of global communication, helping them adapt their storytelling, understand cultural nuance, and sidestep costly mistakes. Tune in as we explore the fascinating world of PR through a global lens.

With its nostalgic roots, bowling is a cherished past time, but behind the scenes, is also a dynamic industry that has expertly evolved with the changing tides of marketing.

This week, Jenn and Kalli are joined by John Harbuck, President of Strike Ten Entertainment, to discuss how he has turned bowling into a modernized experience and how he has turned casual players into loyal fans.

Ever wonder what makes a destination enticing to fellow travelers?

In this week’s episode, Katie Coats, Director of Marketing and Communications for Visit Mississippi, shares how storytelling, strategy, and cultural identity turn travel into transformation. As a Mississippi native, Katie reveals what it takes for a destination to be more than just a pin on a map. Whether you're in tourism, PR, or just love a good journey, this is one you don’t want to miss.

Jenn and Kalli are kicking off Pride Month with Matt Conrado, founder and CEO of Alphabet Mafia, a disruptive brand consultancy redefining how brands show up for queer communities.

In today’s episode, we cover how to challenge the status quo, amplify underrepresented voices, and reimagine what inclusive PR really looks like.

We’ve all had a client say, at one point or anything, “I want to go viral.” But what does it take to turn that request into a reality? Matt “BK” Augustin is the creative powerhouse at Hartbeat, Kevin Hart’s global entertainment company, and joins imPRessions this week to share what really goes into making content that cuts through the noise. We talk campaign strategy, the art of storytelling, and why chasing virality isn't always the goal - but creating culture is.

Wildlife conservation is a key industry that is always in need of good PR and marketing to raise awareness about the importance of advocating for animals. Today’s episode welcomes Marco Wendt, Wildlife Ambassador at the San Diego Zoo Wildlife Alliance.

With a passion for conversation education, Marco is dedicated to making a difference and ensuring animals and people alike live in a world where all life thrives. Tune in to learn more about how marketing and awareness can ignite public interest and action.

Ever wonder how brands get picked for lifestyle segments on primetime shows like The Today Show and Good Morning America? Today’s episode will uncover all the tips and tricks in getting featured!

Josh McBride, a nationally recognized TV host and lifestyle expert, who has made a name for himself by helping brands shine on screen, joins us to discuss how brands land those coveted spots. From seasonal gift guides to back-to-school essentials and “New Year, New You” must-haves, Josh has been the go-to face behind countless top-tier media segments and now you’ll know what it takes break into the broadcast spotlight.

Children are the future, and this week’s guest is putting those words into action.

Powered by the Boys and Girls Club, Scott Ehlers is Chief Kindness Officer of Kindness is Free, a nonprofit that encourages and deploys compassion, inclusivity, and respect among the next generation of youth. In today’s episode, Jenn and Kalli explore how youth advocacy is reshaping PR strategies and the tactics most effective in reaching young adults that are shaping the future.