imPRessions: a pollack group production

What better way to launch season 3 than on The Pollack Group’s 40th anniversary?! In today’s episode, Jenn and Kalli talk with TPG founder Noemi Pollack about the inspiration behind the launch of her successful agency.

Noemi founded TPG with a vision for a new kind of PR firm – one that would embrace four decades of meaningful work and client relationships. Tune in to learn more about this women-founded company as we celebrate 40 years of the Pollack empire.

This week, Kalli and Jenn chat with Josh Vittek, a PR pro who’s worked with some of the biggest names in music, like The Rolling Stones, Motley Crüe, and Joan Jett and the Blackhearts.

Josh shares how he got his start in the industry and what it takes to build a successful PR strategy for musicians. From dealing with high-pressure moments to staying ahead of the curve, he offers advice that’s perfect for both rising artists and anyone curious about the PR side of music. If you're looking for some insider tips, this episode is full of them!

In this week’s episode, Jenn and Kalli dive into how to market your self-written business book. Roger Hurni, founder of Off Madison Avenue & Lighthouse PE and author of Outthink Outperform, shares his journey and practical advice on getting your book noticed. He talks about the first steps to take, how to stay organized, and what it really takes to get your book in front of the right people. Whether you’re just starting out or looking to boost your book marketing, this episode has some great tips to help you make a real impact.

This week’s episode covers PR in the arts.

From working as Press Director of the Metropolitan Opera, to serving as Assistant Director of Public Relations and External Communications for Jazz at Lincoln Center, Rebecca Kim details her journey in the arts and what every budding PR professional should know about working for some of the most iconic names in the industry.

Fun fact: consumers purchase a product or trust a company due to the psychological markup in their brains. In fact, experts study how our brains respond to marketing stimuli to understand consumer habits.

In today’s episode, Jenn and Kalli are joined by Roger Dooley, author of Brainfluence: 100 Ways to Persuade and convince consumers with Neuromarketing and frequent Forbes contributor. Tune in to understand the basics of Neuromarketing and where the interesting concept will take our field next.

Kicking off 2025 with none other than Peter Shankman, the visionary behind HARO and his latest venture, SOS; an innovative tool every PR professional needs to connect with media and secure coverage.

This week’s imPRessions episode covers Peter’s entrepreneurial journey and what PR professionals need to know about the evolving media landscape.

Steering through the intricate world of public relations in the cruise industry is much like navigating a ship through unpredictable waters. It’s a field brimming with opportunities to craft unforgettable experiences, but it’s also one where challenges loom around every corner.

In this episode, Negin Kamali, Senior Director of Public Relations at Princess Cruises, takes us behind the scenes and shares her expertise on how she charts the course for successful travel PR.

Journalists often make the career switch to public relations to leverage their storytelling skills and media relations expertise. But what does this transition really look like?

In this week’s episode, Tim Moynihan, an award-winning tech journalist with a career spanning WIRED, CNET, PCWorld, and TechTV, joins the podcast to discuss his leap from journalist to PR professional, the differences between the two dynamic fields and how to pitch like a pro.

This week’s episode covers an incredibly important topic – safety.

Liat Kaplan is the mind behind Wisp (formerly My Bouncer), a groundbreaking product designed to protect adults in vulnerable situations at bars and nightclubs. Discover how marketing and compassion intersect to create solutions that empower and change lives, especially for women.

Pop culture loves to show PR as a whirlwind of red-carpet events, A-list celebrity management, and high-stakes crises solved in mere hours by a small, mighty team. But how much of that is reality?

This week’s imPRessions episode welcomes Brandon Cox, an experienced PR, marketing, and communications executive to help us set the record straight on what TV and movies get right – and wrong – about the world of public relations.