imPRessions: a pollack group production

Before social media display ads and AI, marketing consisted of print ads and billboards. Today, digital marketing has become so much more.

In this week’s episode, Jenn and Kalli were joined by Jocelin Schultz, Director & head of media and digital capabilities at Kenvue, and who has led a voice to a variety of digital marketing campaigns for notable brands such as Johnson and Johnson, Unilever, Charles Schwab, and more. Join us as we dissect the fundamentals and trends of the digital marketing landscape.

We’ve seen plenty of businesses decide to rebrand their look and messaging. Sometimes it works, sometimes it doesn’t. David Dancer has led his voice and expertise as a marketing expert across various industries, and in today’s episode, he dissects what companies can do to rebrand successfully.

Whether facing a change in the market or just ready for a refresh, David explores the dos and don’ts of rebranding.

Jay Baer is a master public speaker who joins imPRessions this week to chat about mastering the art of captivating audiences. From hosting virtual events to giving a live keynote to an audience of thousands, Jay's insight will make even the timidest speaker a pro in no time. It's no wonder that Jay holds the title of being an inductee into the Halls of Fame for professional speaking.

Plus, he loves tequila—what more is there to like?!

Season two of imPRessions is here and in our first episode, Jenn and Kalli chat with Chris Enriquez, a music industry professional who leads programs for legendary music media brands such as Revolver Magazine, Brooklyn Vegan, Alternative Press, and more.

Today’s episode covers the art and science of brand collaborations; what makes a partnership a success, how to navigate the challenges of authenticity, and emerging trends in the industry.

As imPRessions wraps season one, our last episode is one of the most crucial topics we’ve explored so far: harnessing the power of PR to ignite change in education reform.

Episode 24 invites Samantha Jacobs, a fierce advocate for equity in education, who discusses how PR can powerfully ensure every child, regardless of their zip code, has access to the quality education they deserve.

Tune in to episode 23 of imPRessions as Jenn and Kalli dive into how Wikipedia can be a powerful tool in sharing information on prominent businesses and those who lead them.

William Beutler, Founder and President of Beutler Ink, award-winning agency specializing in visual and social media and Wikipedia engagement joins our hosts to talk all about the world of Wiki Relations.

In episode 22 of imPRessions, award-winning journalist and media coach, Eileen Frere, draws from her extensive journalistic background to share experiences and insights on the importance of media training.

imPRessions episode 21 delves into the intricate art of conducting a powerful interview with iconic anchor Gregg Greenberg.

From deciphering body language to mastering bridging techniques, Gregg shares invaluable tactics to help PR professionals navigate the challenging landscape of media interviews.

In episode 20 of imPRessions, we explore the crucial role that ethics plays within the PR industry, ensuring that both the media and general public receive information that is not only accurate, but is also fair.

Gerry Corbett joins us to discuss navigating the moral compass that often challenges CEOs and organizations.

In a world flooded with cutting-edge gadgets, some consumers are still hesitant to embrace change. How do marketers break through the “if it’s not broken, don’t fix it” mentality and showcase the potential of groundbreaking tech?

Episode 19 explores marketing strategies to captivate even the most skeptical minds as we welcome Taylor Robinson, Director of Communications at Oura, the smart ring captivating health conscious consumers across the US.