imPRessions: a pollack group production

Language is our most potent tool for communication, a vessel through which we express thoughts and emotions, which shape the very fabric of society.

In imPRessions episode 18, we speak with Fred Garcia, Founder and President of Logos Consulting Group and professor at NYU and Columbia University. Our discussion covers how language can be a force for communication as well as a dangerous weapon when wielded with incendiary intent.

The press release: an antiquated practice or a necessary PR tactic?

In episode 17 of imPRessions, press release expert and Group Vice President at Business Wire, Sarah Shepard, details how the press release model has shifted with the onset of social media. Is distributing a press release still an integral part of the PR model? Can a successful company announcement or campaign prosper without deploying a news release? Tune in to find out!

imPRessions episode 16 dives into how to successfully execute an experiential marketing campaign with insight from Anna and Eli Peer, co-founders of Allenby.fun, with over two decades of experience as creative producers in marketing and branding.

As tourism continues to increase as eager travelers make up for lost pandemic time, travel & hospitality marketing experts work hard to ensure those looking for a vacation choose wisely.

imPRessions Episode 15 welcomes Vito Zuppardo, Vice President at Miles Partnership, a marketing agency specializing in tourism and hospitality. A Louisiana native, Zuppardo, works on behalf of the Louisiana Office of Tourism, promoting the Bayou state. Today’s discussion covers how experts like Vito drive destination awareness in a post-pandemic world.

Startup’s usually begin with a dream…and a mediocre business pitch.

imPRessions episode 14 welcomes Brian Frumberg, CEO and Founder of VentureOut - a vehicle to help bridge the gap between the innovators around the world and the opportunities available to them in the New York and San Francisco technology ecosystems.

Top-tier coverage is crucial, but so is local PR.

Episode 12 of imPRessions covers the benefits of small town PR with Gabe Kahn, a newspaper correspondent and editor for three decades, including 10 years at The Wall Street Journal, and founder of Crosstown, an organization designed to address crisis in local news. Jenn and Kalli discuss why communities depend on local media reporters, and how social media impacts local journalism.

To utilize paid PR or to stick to earned media, that is today's question.

When it comes to successful PR, sometimes relying just on a powerful pitch is not enough. Doug Simon of D S Simon Media joins Jenn and Kalli on episode 11 of imPRessions to talk all things paid PR and how it can even complement earned media.

Before the glitz and glamour of building a comprehensive PR and marketing brand, organizations need to identify what their value proposition is, a task often overlooked by budding new businesses.

Episode 10 welcomes Kathy Guzmán Galloway, a marketing professional for over 20 years, who shares her expertise on how she helps businesses of all sizes through brand therapy.

On February 24, 2022, the lives of Ukrainian citizens changed forever as their country experienced a full-on invasion, and civilians have been living through the devastating war ever since.

Episode 9 of imPRessions welcomes Mariia Bohatikova and Nataliia Kholod, from Warto Communications, a PR and marketing agency based in Ukraine to discuss how how PR changes the way we experience disaster.