imPRessions: a pollack group production

If you work in public relations, it’s no secret that agency life differs greatly from working in-house. In Episode 8 of imPRessions, Jenn and Kalli discuss the two parallel universes with someone who has experienced both ends of the PR world. Melissa England, Senior Director of Communications at The Wonderful Company, shares her experiences and insights on agency vs. in-house PR.

From how to enhance digital and SEO skills, to unique ways of utilizing ChatGPT, episode 7 of imPRessions pulls Jenn and Kalli out of their comfort zones as they discuss the art of SEO with 20-year veteran of the digital marketing industry, Linda Groendyke.

One of the first things we learn as children is the importance of listening, but do we actually learn HOW to listen?

On ImPRessions episode 6, Deirdre K. Breakenridge, CEO of Pure Performance Communications, dives deep into the skills we need to mindfully listen and how it’s key to hear what people are actually saying to enhance our communications skills.

If you want to hear more for Deirdre, from her views on PR to her touching children's stories, check out her books here!

Remember the good ol’ days of social media? When Facebook wasn’t a stomping ground for family members to share ridiculous conspiracy theories, and Twitter was a peaceful source of news and information?Episode 5 of imPRessions dives into the historical evolution of social media. From what makes content viral to predictions for what’s to come, TikTok Communications Manager Cynthia Dew shares her expert advice with Jenn and Kalli on what to expect from the evolving industry.

It’s no secret that PR professionals and journalists can be both best friends and worst enemies. ImPRessions episode 4 dissects the folklore that the two professions can’t coexist with award-winning Wall Street Journal reporter Veronica Dagher. Today’s conversation explores the best practices for pitching to the media and the best tactics to obtain client coverage.

The only constant about the world of PR; it’s continuously transforming. From the early days of faxing a press release to the evolution of social media and artificial intelligence, PR continues to ride the waves of communications changing tides.

In this episode, Jenn and Kalli chat with Fred Cook, director of the USC Center for Public Relations at the University of Southern California, to discuss current trends, what PR agencies need to be mindful of, and what’s in store for the dynamic industry.

Today’s ImPRessions episode covers the four dreaded words every PR professional fears hearing from a client - “we have a problem.” Fortunately, John Deveney, President and Founder of marketing agency Deveney speaks with Jenn and Kalli on how to navigate clients during times of turmoil.

This week's imPRession's episode features Barry Greenberg (@BarryGreenberg), owner of CelebConn.com, who specializes in celebrity acquisition. Barry joins Jenn (@jennyjayyne) and Kalli (@kalli62) to discuss the glamourous world of brokering some of the biggest names in Hollywood.