Impressive Hosting

Impressive Hosting

By Jesse FriedmanTechnology
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Impressive Hosting episodes

  • What Does Great Vertical WordPress Hosting Look Like?

    Over 330 independent news organizations trust Newspack for their WordPress hosting needs. Discover how they handle massive databases, dynamic content, and traffic spikes while keeping news sites performant and reliable. 


    • Newspack
    • Digital Trends
    • WordPress VIP
    • Google News Initiative
    • Knight Foundation
    • Bangor Daily News
    • Elasticsearch
    • Jetpack


    27 min
  • What's the Future of WordPress-First Hosting Platforms?

    What happens when WordPress hosting is built by the team behind WordPress.com? Jesse Friedman and Joshua Goode explore how WP Cloud elevates the entire hosting ecosystem with WordPress-first infrastructure. 


    • Bluehost Cloud
    • Pork Bun
    • Conve
    • Pressable
    • AWS
    • WordPress VIP
    • Joshua Goode on LinkedIn


    Click here to watch a video of this episode.

    33 min
  • How Can Hosting Companies Move Beyond Specs to Solutions?

    The days of selling disk space and bandwidth are over. Vikas Singhal explains why hosting companies must embrace the 'saasification of WordPress' to compete with platforms like Shopify and Squarespace. 


    • InstaWP
    • Bluehost Cloud
    • Gutenberg
    • Vikas Singhal on LinkedIn


    Click here to watch a video of this episode.

    35 min
  • How Should Great WordPress Hosting Evolve?

    Hosting companies can't just sell hosting anymore, they need to sell experiences. Vikas Singhal discusses how InstaWP's ephemeral sites let customers try WordPress instantly, reducing churn and creating tailored experiences for specific niches like hairdressers or dentists. 


    • InstaWP
    • Vikas Singhal on LinkedIn
    • CloudFest
    • Contact Form 7
    • Gravity Forms
    • Elementor


    Click here to watch a video of this episode.

    28 min
  • How Can AI Improve WordPress Hosting Support?

    Jesse Friedman continues his conversation with Konrad Keck about AI in hosting support. They discuss how AI can enhance support teams rather than replacing them, why forcing customers through AI chatbots creates frustration, and how hosting companies should measure success by customer time saved instead of just cost reduction. They also explore Web Hosting Today and innovation opportunities in the hosting industry.


    • PanelAlpha
    • ModulesGarden
    • Konrad on LinkedIn
    • Episode with Tom Fanelli from Convesio 
    • Episode with Oliver


    Click here to watch a video of this episode.

    35 min
  • Can Agencies Expand Into WordPress Hosting?

    Agencies are already doing the work of hosting companies. They just aren't getting paid for it. Discover how WordPress professionals can transform their existing workflows into recurring revenue streams. 


    • Konrad Keck on LinkedIn
    • PanelAlpha
    • Modules Garden
    • Web Hosting Today
    • WHMCS


    Click here to watch a video of this episode.

    28 min
  • Why Do Agencies Need More Than Just Good Hosting?

    Jesse Friedman talks with Jeffrey Golenski from Automattic for Agencies about product management, innovation, and the future of WordPress hosting. They discuss unplugging from technology, customer feedback versus competitor watching, light-switch features, and how AI tools are empowering designers to expand into full-service agency work without devaluing their expertise. 


    Guest

    • Jeffrey Golenski on LinkedIn
    • Jeffrey Golenski on bluesky


    Companies & Products Mentioned

    • Automattic for Agencies (A4A)
    • WP Cloud
    • Pressable
    • Jetpack


    Tools & Technologies Mentioned

    • WordPress Block Editor
    • Framer
    • Figma
    • Cursor AI
    • Remarkable Tablet


    Design & Web History References

    • CSS Zen Garden
    • A List Apart - Responsive Web Design by Ethan Marcotte
    • "The Web We Lost" by Luke Dorny


    WordPress Resources

    • WordPress.org
    • Five for the Future


    Other Resources

    • CloudFest


    Click here to watch a video of this episode.

    37 min
  • How Should WordPress Hosts Partner with Agencies?

    Jesse talks with Jeffrey Golenski, Product Manager for Automattic's Agency Program, about what agencies really need from hosting providers. They explore support expectations, flexible billing models, and how hosting companies can help agencies compete against platforms like Shopify. Jeff shares insights from working with agencies of all sizes across global markets. 


    • Automattic for Agencies
    • WordPress VIP
    • WordPress.com
    • Pressable
    • Jetpack
    • WooCommerce


    Click here to watch a video of this episode.

    33 min
  • How Should Hosting Companies Handle WordPress Performance at Scale?

    Jesse Friedman continues his conversation with Wes Tatters from Rapyd Cloud, exploring performance benchmarking through Orderly Apes, why successful sites need white-glove service expectations, and how WordPress hosts defend against SaaS platform migration. They discuss WordPress scalability challenges, the importance of contributing to WordPress core, and why data ownership makes WordPress superior to closed platforms. 


    Performance and Testing Tools

    • Orderly Apes - Open source performance testing dashboard forked from K6
    • K6 - Performance testing tool acquired by Grafana
    • Grafana - Monitoring and observability platform
    • WP Hosting Benchmarks - Kevin Ohashi's WordPress hosting performance reviews
    • Review Signal - Web hosting reviews and benchmarks


    Platforms and Products

    • BuddyBoss - WordPress community platform and social networking plugin
    • The Happy Pear - Vegan lifestyle community that started on BuddyBoss
    • Fluent Communities - WordPress community platform with BuddyBoss importer
    • SureCart - WordPress e-commerce plugin
    • Fluent Cart - WooCommerce alternative
    • LearnDash - WordPress LMS
    • Tutor LMS - WordPress learning management system
    • LifterLMS - WordPress LMS platform
    • Elementor - WordPress page builder
    • Advanced Custom Fields - WordPress custom fields plugin


    WordPress Community Resources

    • WordPress Make Hosting Team - WordPress hosting contributor team
    • WordPress Make Slack - WordPress contributor Slack channels
    • WordPress TV - WordCamp presentations and talks
    • Five for the Future - WordPress contribution initiative
    • WordCamp Europe
    • WordCamp Brisbane
    • WordCamp US
    • CloudFest

    Security Tools

    • WP Scan - WordPress security vulnerability database
    • PatchStack - WordPress vulnerability protection (mentioned in previous episode)


    Click here to watch a video of this episode.

    34 min

About Impressive Hosting

From the publisher's feed

Impressive Hosting is a podcast that explores the core tenets of great WordPress hosting, from performance and security to scalability and user experience. Hosted by Jesse Friedman of WP Cloud, each…