The first installment of Mike Hinkens' Culture in Flux series that attempts to examine some of the major changes occurring in modern BMX. In this issue, Mike discusses the phenomenon of vlogging and its broader implications for the future structure and direction of BMX culture and its associated industry. Originally published on imprimaturBMX.com May 1st, 2017

Specialization and diversification of riding styles are neither new, nor indicative of a problem in BMX culture as a whole, but rather a natural, historical, and beneficial phenomena. Those who call for a return to the "way things used to be" have a misunderstanding of the history of BMX culture as seen in their call for the return of the mythical "all-around" rider.

A reading of Patrick Kelly's "Self-Investment" as published on imprimaturBMX.com. Synopsis: "Before any person or company will invest in someone, that rider must invest in themselves. BMXers in 2016 may have the misconception that being of a certain skill level or having a sponsor is why their favorite rider gets to travel or film a banger video part, but this article disucusses how riders utilize a DIY attitude and their available resources to do all those things without a paying sponsor and why a rider should do all these things to become more desirable to a sponsor."

Introduction and an argument for the cultivation of comprehensive, straightforward, and lengthy written media within modern BMX culture. The extensive documentation of BMX culture that presently exists is impressively thorough, yet there continues to be content and topics which are either ignored or not treated with the depth they warrant.