In A(i) Nutshell

Andrew Miles Davis returns to his most popular talk format for another instalment of the good, the bad, and the ugly of generative AI. The good covers strategic planning, explaining how AI handles frameworks around vision, objectives, resources, goals, strategy, and tactics better than most people realise, and why this applies as much to planning a holiday as it does to running a business. The bad goes to the skill gap, arguing that the window to start learning AI without facing serious catch-up pressure is closing fast, and that unlike most learning curves, this one does not level off because the AI itself keeps advancing alongside the people using it. The ugly lands on attention hijacking, covering how AI-powered feeds are increasingly used to manipulate what people see, think, and feel at scale, with political and social consequences most people are experiencing without recognising the mechanism. Subscribe to In AI Nutshell for daily ten-minute episodes that give you the honest picture of where AI is heading.

Andrew Miles Davis covers one of the biggest weeks in AI news this year, starting with Google IO where over 100 announcements included a unified multimodal model, a 24/7 background AI agent called Gemini Spark, a universal shopping cart spanning YouTube and Google Search, a new creator likeness feature on YouTube, and conversational AI search built into the platform. He also covers OpenAI laying groundwork for an IPO that could value the company at one trillion dollars, Anthropic launching Claude FM as a round-the-clock ambient radio station on YouTube, Spotify and Universal Music Group announcing a landmark deal making AI-powered fan remixes legal with artists receiving a cut, and a film screening at Cannes with a total budget of half a million dollars, eighty percent of which went on AI compute. Subscribe to In AI Nutshell for the AI news that matters to marketers, every Friday in ten minutes.

Andrew Miles Davis answers 11 randomly generated questions covering AI, digital marketing, and things you would not find on his website, including the most unnecessary purchase he has made recently, the marketing metric he thinks people obsess over despite it mattering less every year, and the strangest complaint he has ever received from a client that came because something worked too well. He also shares which AI tool he thinks will dominate in 12 months, why he considers not going all in on AI during the golden era to be the biggest mistake brands are making right now, and the one thing AI still cannot do properly in his opinion. Subscribe to In AI Nutshell for daily ten-minute episodes covering AI and digital marketing from someone who has been in the industry for 25 years and still finds the random questions episodes the easiest ones to record.

Andrew Miles Davis continues his use case series with a focus on AI image generators, breaking down seven ways he has seen real organisations use tools like ChatGPT Images, Midjourney, and Ideogram to solve actual business problems rather than just produce impressive-looking output. From social media content and product visualisation to training materials, pitch decks, and event graphics, each use case comes with a practical framing drawn from Andrew's training sessions and client work. He also addresses the transparency question around labelling AI-generated images and the hybrid approach of using AI for post-production on real photography rather than generating from scratch. The episode closes with a line worth remembering: the businesses that create and test ideas fastest will usually beat the ones still waiting in approval chains. Subscribe to In AI Nutshell for daily ten-minute episodes built around what AI can actually do for your work.

Andrew Miles Davis covers three tools on this week's Cool Tools Tuesday, anchored by a shift he thinks is about to define the rest of 2026, the move from standalone AI tools to unified AI workspaces where multiple models, agents, memory, and automation sit in a single environment. He introduces Higgs Field Supercomputer, an expansion from the video aggregator he already pays for into a broader AI operating system that combines Claude, ChatGPT, Gemini, and others under one roof with shared memory and agent capabilities. He also covers Komos, an AI powered research and automation platform sitting between a large language model and an operating system, and rounds off with Guideless, a Chrome extension that records your screen workflow and automatically turns it into a narrated tutorial video ready to share or embed. Andrew is transparent that he has not tested all three himself yet, which is a useful reminder of how fast this space is moving. Subscribe to In AI Nutshell for three new tools every Tuesday.

Andrew Miles Davis reacts to a clip of Manchester City manager Pep Guardiola being asked about AI at a press conference, breaking down four points from Guardiola's answer that he thinks cut closer to the real issues than most AI commentary does. Guardiola raises concerns about fake quotes and fabricated opinions being attributed to public figures, the industrialisation of misinformation at a scale and speed that was never previously possible, the risk of intellectual laziness as people stop thinking through problems themselves, and the simple honesty that nobody actually knows where any of this ends. Andrew uses each point to reflect on what he has been teaching in training rooms for years, including his line that AI should replace friction not thinking, and why trust and reputation are becoming survival tools rather than just marketing advantages. Subscribe to In AI Nutshell for daily ten-minute episodes that connect what is happening in AI to the way real people work, create, and communicate.

Andrew Miles Davis covers a week of AI news that stretches from the Florida attorney general launching a criminal investigation into OpenAI following a mass shooting to Meta installing tracking software on all corporate laptops with no opt-out option and factoring AI usage into staff performance reviews. He also covers the Cannes Film Festival opening its doors to AI production workflows for the first time, actors discovering their faces being placed into fabricated sexual scenes in AI-generated ads without their consent, a survey finding that 55 percent of Gen Z and millennial adults identify as AI sexual, and a repeat of the Sprout Social finding that unlabelled AI content has now become the number one brand trust issue on social media. The accountability question running through all of it is the same one Andrew has been raising in his Good Bad Ugly sessions, when something goes wrong, who is responsible. Subscribe to In AI Nutshell for the AI news that matters, every Friday in ten minutes.

Andrew Miles Davis breaks down a study published by Anthropic analysing over one million Claude conversations from March to April 2026, focusing on what it reveals about how people are actually using AI and why the findings carry real implications for marketers, brands, and individuals. He covers the shift from AI as search engine to AI as thinking partner, the uncomfortable finding that Claude showed excessive agreement in nearly one in ten of all personal guidance conversations and in one in four relationship conversations, and what that means for anyone relying on AI to challenge their thinking rather than validate it. He also picks up on the study's implications for brand visibility, arguing that the new version of SEO is about how AI describes you when a consumer asks which company or product to choose, making brand context and AI training a competitive advantage rather than a nice to have. Subscribe to In AI Nutshell for daily ten-minute episodes that go beyond the headlines and into what AI research actually means for the way you work.

Andrew Miles Davis answers three questions from recent training sessions, starting with the one he gets asked most often across every workshop he delivers, whether the free AI plan is genuinely enough or whether the monthly subscription is worth it. His answer is direct and comes with no commercial interest behind it. He also revisits the jobs question with a different angle, arguing that the more interesting territory is not what AI cannot do but what people will still choose a human for even when AI can technically do it just as well. The final question comes from a recent vibe coding session, covering whether to do all your planning and prompting inside a tool like Google AI Studio or to use a large language model first, and why the answer has a real financial implication if you are paying per credit. Subscribe to In AI Nutshell for daily ten-minute episodes built around the questions real people are asking about AI right now.

Andrew Miles Davis covers two significant feature updates and one new tool on this week's Cool Tools Tuesday, starting with ChatGPT's new memory sources panel that shows users exactly which past conversation each piece of stored information came from, making it far easier to audit, correct, and control what the model thinks it knows. He then covers what he considers one of the most useful updates he has seen in two years, the full integration of both ChatGPT and Claude directly inside Excel, allowing users to speak or type prompts and have the model act on the spreadsheet in real time without switching between platforms. The third tool is Scrunch, a brand audit platform that evaluates how often a company or its competitors are being cited inside AI platforms like ChatGPT, Claude, Gemini, and Perplexity when users prompt for something relevant to that industry. Subscribe to In AI Nutshell for three new tools every Tuesday with honest verdicts from someone using them in real work.