In A(i) Nutshell

Andrew Miles Davis breaks down the five mistakes he sees people make with AI almost every single day, drawing on years of face-to-face training sessions with marketing teams, corporates, and individuals across the UK. From giving AI zero context and expecting a tailored result, to jumping between fifteen tools and mastering none of them, to underestimating how much your own expertise and story shapes the quality of the output, each mistake is explained with the same directness Andrew brings to his training rooms. The most common and most damaging mistake he saves for number one, using AI without a clear goal or outcome, which means the model has no direction and will produce confident but generic results every time. The episode closes with a reframe that applies to anyone who has ever felt like they are simply not good at AI. Subscribe to In AI Nutshell for daily ten-minute episodes that close the gap between where most people are with AI and where they need to be.

Andrew Miles Davis covers a week of AI news that connects across a single thread of trust, starting with new Sprout Social data showing that unlabelled AI generated content has overtaken sustainability as the number one brand turn-off on social media, with nearly one in three users saying it actively damages their trust in a brand. He also covers the Oscars updating its eligibility rules to require human performances and human-authored scripts, Mark Zuckerberg's argument that most AI agents would not pass a usability test with a non-technical older person, and a Harvard Medical School study finding that OpenAI's O1 model outdiagnosed attending physicians in emergency department cases with more information. The episode rounds off with a landmark Chinese court ruling that companies cannot dismiss employees simply because AI can perform their role, and the UAE announcing plans to run half its government operations on AI agents within two years. Subscribe to In AI Nutshell for the AI news that matters to marketers, every Friday in ten minutes.

Andrew Miles Davis opens a new series on why the golden era of AI is coming to an end, drawing on 25 years of working through every major digital opportunity window including AdWords at a penny a click, the MySpace and YouTube era, and the rise of short form content across Vine, Instagram, and TikTok. His argument is that each era ended when platforms needed to monetise, and AI is no different. In this first episode he focuses on advertising, explaining why the current experience of getting uninterrupted, unsponsored answers from large language models is historically unusual and commercially unsustainable, and why the arrival of ads will change not just the experience but the trust people place in the results they receive. He also covers the credit system shift already underway at Gemini and what the likely pricing trajectory looks like over the next two to three years. Subscribe to In AI Nutshell for daily ten-minute episodes that tell you what is actually happening in AI before everyone else catches up.

Andrew Miles Davis delivers three prompt techniques built around a single observation he has developed over years of using and teaching AI, that better prompts do not produce better answers, they produce better thinking. The first asks AI to evaluate a decision from the perspective of your future self, identifying what you might regret ignoring versus what simply will not matter in three years. The second takes any piece of content, however dry, and asks what angle would make it shareable, a prompt Andrew uses regularly in training sessions to challenge the idea that some industries are too boring to create engaging content. The third uses constraints as a creative tool, asking for ideas that must meet specific limits around budget, time, and skills, because constraints eliminate the vagueness that produces generic output. Subscribe to In AI Nutshell for prompt hacks, tool reviews, and daily AI insight built for marketers who want to think differently.

Andrew Miles Davis covers three tools on this week's Cool Tools Tuesday, leading with 11 Music, the new platform from 11 Labs that combines AI music discovery, creation, and remixing in one place, letting users take any AI-generated track and transform it into a completely different genre without any copyright complications. He also reviews HiNote AI, a note taker that pulls together features from tools like Notebook LM and Fathom into a more focused daily-use interface, accepting everything from PDFs and audio recordings to YouTube videos and web pages before summarising them however you need. The episode rounds off with Zight, the screen recording tool Andrew has relied on for six or seven years under its previous name Cloud App, now updated with AI transcription, annotation, and summary features that make it more useful than ever for anyone creating training content or documenting their work. Subscribe to In AI Nutshell for three new tools every Tuesday with honest verdicts from someone using them in real work.

Andrew Miles Davis opens May with his monthly look-ahead, but starts with an honest review of what he said he was looking forward to in April and whether any of it actually happened. Claude Cowork barely got touched, the Mac Mini sat in its box for two months before finally being unpacked, and the two day AI course with the National Film and Television School and Amazon Prime went better than expected and is running again in Leeds and Glasgow this month. For May, Andrew is focused on finally getting his new studio space properly set up in what he describes as a large garage split into a gym, a TV room, and an office, committing to building a new vibe coded application every two to three days and documenting the process for YouTube, and watching closely for what AI updates land this month given that May has historically been when some of the biggest model leaps have been announced. Subscribe to In AI Nutshell for daily ten-minute episodes tracking what is actually happening in AI for marketers and content creators.

Andrew Miles Davis opens May with a news episode covering one of the most significant shifts he has been predicting for months, Google moving Gemini to a credit based system and what that signals about the end of the unlimited free AI era that has defined the last two years. He also covers Taylor Swift trademarking her voice and specific phrases to legally challenge AI deepfakes, WWE confirming it is using AI and fan data to shape storylines and championship arcs, and an NFL quarterback publicly endorsing an AI cardiovascular screening tool that detects blockages years before symptoms appear. The episode rounds off with Tinder rolling out iris scanning to verify users are human, China blocking Meta's two billion dollar acquisition of Manus to keep AI built by Chinese founders out of American hands, and Google testing a conversational AI search layer inside YouTube. Subscribe to In AI Nutshell for the AI news that matters to marketers, every Friday in ten minutes.

Andrew Miles Davis wraps up April with his monthly tool review, revealing the three AI tools he genuinely used the most outside of his permanently retired entries, with Whisper now the only tool too omnipresent to mention. ChatGPT Images 2.0 earns the top spot after being used not just for testing but in live keynote presentations to hundreds of people in the second half of the month. Google AI Studio returns to the list as Andrew gets back into vibe coding and uses it as his primary free prototyping environment before deploying anything to a paid platform. Higgs Field rounds out the three, a video aggregator he paid for on Black Friday and barely touched until April, now being used to access Seedance, Google VO, and other models in one place for spec ad work. He also announces that Claude and ChatGPT are being formally retired from the monthly list because he uses them so constantly that including them would make the exercise pointless. Subscribe to In AI Nutshell for a daily ten-minute update on what is actually worth using, from someone running these tools in real client work every day.

Andrew Miles Davis answers three questions from his corporate training sessions, starting with how to structure prompts properly using the seven point prompt recipe he developed, covering goal, outcome, context, situation, role, format, and examples as a framework that goes beyond basic prompt engineering into what is now being called context engineering. He then tackles whether it is worth building your own CRM system using vibe coding tools instead of paying for platforms like HubSpot, giving a straight answer about when it makes sense and when it probably does not. The episode closes with the most common question in every training room he enters, which AI model is best, and why the honest answer is that for most people the model matters far less than learning to train one well. Subscribe to In AI Nutshell for daily ten-minute episodes built around the questions real marketers are actually asking right now.

Andrew Miles Davis opens this week's Cool Tools Tuesday with a full verdict on ChatGPT Images 2.0 after a week of heavy testing, calling it his favourite AI tool of the year so far and explaining why it has pulled ahead of Ideogram for stylisation, infographics, editing, and fine detail work. He also covers Try Scotty, a newsletter aggregator that condenses multiple daily subscriptions into a single digest by identifying duplicate stories and surfacing only what is new, and rounds off with Try Clico, a Chrome extension that summarises any web page on demand and lets you highlight individual words for an instant in-page definition. All three tools are either free to trial or included in subscriptions most marketers are already paying for. Subscribe to In AI Nutshell for three new tools every Tuesday with honest verdicts from someone testing them in real work.