In Clear Focus

In Clear Focus: Melanie Deziel is an award-winning branded content creator and author of the bestselling book, The Content Fuel Framework. Melanie discusses how she became the first editor of branded content at The New York Times and shares what she's learned about the art and science of creating engaging and effective inbound marketing. We discuss Melanie's framework and learn how individuals and teams can easily generate up to 100 content marketing story ideas on any given topic. 

In Clear Focus: Celebrating Pride month, our guest is Graham Nolan, an agency communications expert and the co-chair of Do The WeRQ, an organization on a mission to increase queer creativity and representation within the advertising industry. Graham shares his own coming-out story and explains why Gen Z's digital natives are the most DEI-aware cohort ever. We discuss some of the challenges still faced by LGBTQIA+ people working in the industry and Graham shares what lies ahead for Do The WeRQ. 

4AMAG004AITZQbW8A3mt

In Clear Focus: Melina Palmer is a Behavioral Economics consultant whose podcast, The Brainy Business: Understanding the Psychology of Why People Buy, is listened to in over 160 countries. We discuss Melina's new book, What Your Customer Wants and Can't Tell You, and how advertising professionals can benefit from understanding concepts including framing, priming, and herding. Melina provides practical applications of Behavioral Economics that maximize the impact of advertising and marketing.

In Clear Focus: Our guest, Delaney Doria leads Brand and Product Development for a new skincare brand, Luma & Leaf. Delaney explains the creation of the brand - from an initial idea to a market launch. We discuss the role of consumer research, ingredient selections, formulating, product naming, and packaging design. Delaney shares challenges COVID-19 presented, the quality assurance and testing procedures required for skincare products, and predicts how retail experiences will evolve.

In Clear Focus: June is Pride Month, and this week's podcast features three members of the LGBTQIA+ community in a discussion about gendered language, the importance of chosen names, and the use and misuse of neopronouns. Our guests, who each write and teach professionally, share how their experiences as people identifying as transgender and non-binary have changed their relationship with - and use of - the English language, and how small changes can make our communications more inclusive. 

In Clear Focus: Our guest this week is a successful business leader with international experience. Voted Number One Woman in Tech, Dr. Christine Bailey joins us to discuss topics from her new book, Customer Insight Strategies. Christine provides a practical framework for leveraging four types of data to help make marketing more remarkable, with case studies drawn from B2B and B2C brands. Christine offers advice for women working in martech, and explains why we all need to feed our brains!

In Clear Focus: Mitch Joel is an entrepreneur with experience in the music industry, publishing, and digital marketing, and the author of two best-selling books. Mitch also created and hosts the longest-running business podcast in the world, Six Pixels of Separation. During our discussion, Mitch reflects on the evolution of digital shopping behaviors accelerated by COVID-19, makes the case for Big Tech to be subject to government regulation, and shares his secret for avoiding "pod fade".

In Clear Focus: Pre-pandemic, 73 percent of US adults surveyed said they were interested in healthy eating, meditation, or fitness. Podcast guest Liz Mazzei is Marketing Director at Provenance Meals. Liz discusses how she has repositioned the Brooklyn-based farm-to-table meal company as a premium health and wellness brand. As Provenance launches nationally, Liz shares her insights about advertising reach and frequency - and reveals the one tactic she believes is essential for DTC success.

In Clear Focus: When it comes to delivering effective customer experiences, 9 in 10 marketers believe humans are more effective than automation. In this week's episode, CX expert John Gusiff of Customer Centric Solutions LLC discusses some of the ways in which brands can harness customer experience strategy for growth. John shares his research methodologies and how Design Thinking and Jobs To Be Done frameworks have informed his approach to designing differentiated customer experiences.

In Clear Focus: Launching season 7, brand marketing strategy expert Sonia Thompson joins us to discuss inclusive marketing. Widespread support for the Black Lives Matter movement signaled changes in consumers' expectations of brands' values. As the demographic makeup of the US continues to evolve, Sonia explains how brands can develop cultural intelligence, avoid making performative statements, and suggests ways to approach inclusive marketing strategies thoughtfully and authentically.