In Clear Focus

In Clear Focus this week: The executive team of On Street Media presents their unique out-of-home advertising solution. Bruce O'Donoghue, Brian Miller, and Cynthia Bieler explain the benefits of the company's static street panel technology, what makes its form factor so distinctive, and the types of campaigns that have outperformed other forms of traditional media. We learn about the origin of the SSP, challenges the company faced, and On Street Media's growth in markets beyond Florida.

In Clear Focus this week: Replaying one of our most listened-to episodes with Dwight Bain of Life Works Group. Learn how to develop mental resilience in the face of what the World Health Organization calls an “infodemic.” Dwight explains why learning self-care is key to managing stress during the continuing outbreak and avoiding "Pandemic Panic." His message is as relevant right now as it was when we first recorded the interview in early April. The show notes include links to online resources.

In Clear Focus: Bigeye's Senior Strategist, Dana Cassell, joins the podcast to examine how grocery shopping has changed during the pandemic. We discuss significant changes in consumer behavior - who is shopping, where, how often, and how much is being spent today compared to before COVID-19. We consider how the rapid adoption of online shopping, curbside pickup, and delivery may influence direct-to-consumer models and the long-term implications for CPG brands and the foodservice industry.

In Clear Focus: Stephen Cribbett and Terri Sorenson from human insights company Further join Bigeye to explore qualitative marketing research agency tools and techniques. Learn how qualitative research differs from quantitative and the benefits of asynchronous market research online communities, or MROCs, compared to in-person research. We discuss the differences between North American and European approaches to marketing research and the continuing impact of COVID-19 on consumers' lives.

In Clear Focus this week: Content marketing agency Bigeye reflects on growing podcast listenership in the US. As Bigeye team members share some of their favorite podcasts, we hear how shows were first discovered, and why particular episodes were chosen for inclusion in our Spotify playlist. Featured selections reveal the origins of scary folklore, debate why things went wrong when The Warrior joined World Championship Wrestling, and explore the exciting potential of gene editing in medicine.

In Clear Focus this week: Bigeye's VP of Client Service, Sandra Marshall, reflects on her nine years with the agency. Sandra shares her secrets for developing and retaining successful client-agency relationships and offers advice for graduates and career-changers seeking their first agency AM position. Looking back at almost a decade with the agency, Sandra discusses the strategic approach to client development that has positioned Bigeye among the top advertising agencies in the Southeast. 

In Clear Focus this week: Full service marketing agency Bigeye examines advertising for communities of color. Multicultural pioneer George Zwierko offers tips for targeting Hispanic audiences and Reema Elghossain of the 4A's talks about the benefits of creating diverse, equitable, and inclusive agencies. Darius Lana, Associate Director of Marketing at Pearson, and Bigeye's Digital Marketing Specialist Maegan Trinidad share their experiences of the Multicultural Advertising Internship Program.

In Clear Focus this week: Full-service marketing agency Bigeye's podcast takes a look at the impact of the coronavirus pandemic on consumer research, travel, and dining. Research executive Mike Klotz of Cint, Professor of Marketing Dr. Yael Zemack-Rugar of UCF, travel management expert Ben Scott, and culinary PR professional Holly Kapherr reflect on how consumer behaviors have dramatically changed during the crisis - and predict which newly-formed habits might "stick" in a post-COVID world.

In Clear Focus this week: Full-service marketing agency Bigeye's podcast features internationally-renowned author and account management expert Sarah Ritchie. Sharing what she learned from interviewing over 1,000 agency professionals around the world, Sarah identifies the skills that all account managers need to cultivate. Based on her experience, Sarah also offers practical advice for developing long-lasting relationships and ways to avoid the most common causes of client-agency breakups.

In Clear Focus this week: Social media marketing agency Bigeye's podcast features Kristen Wiley, CEO of Statusphere. We discuss influencer marketing and the importance of authenticity in our present moment. Kristen shares tips for developing impactful influencer strategies and reflects on what she has learned during her experience as an agency employee, startup founder, and in-demand industry commentator. Kristen also offers great advice for students and graduates on landing agency jobs.