In Clear Focus

In Clear Focus: Bigeye's podcast features Ted Murphy of IZEA, which provides influencer marketing software and services. On the pod, Ted shares his entrepreneurial background from his first venture, a t-shirt printing company, to interactive agency MindComet, and the revolutionary but controversial Pay Per Post. Regarded as “the father of influencer marketing”, Ted talks candidly about challenges faced during COVID, startup funding strategies, and shares his take on social media and fake news.

IN CLEAR FOCUS: Bigeye's podcast features Chris Harrold, SVP of Marketing and Creative at Mohawk Fine Papers. We learn the history of the NY family-owned paper makers whose purpose is to make print more beautiful, effective, and memorable. Chris shares the story of Mohawk's new Renewal line which uses non-traditional fibers including hemp. We discuss how designers use paper to amplify brands' qualities and reflect on why younger designers find paper so appealing in a screen-based world.

In Clear Focus this week: Audience analysis agency Bigeye discusses Netflix's controversial docu-drama, The Social Dilemma. Alexander Bryson, Content and Product Marketing Executive with Pulsar, a social listening platform, discusses global responses to the show. Guest Dwight Bain of LifeWorks Group explains what we can do to avoid becoming addicted to social media, and why The Social Dilemma presents an opportunity to have important conversations that restore fractured family relationships.

In Clear Focus this week: CBD marketing agency Bigeye's podcast reveals results from its 2020 National Study of CBD Use. Beauty brand expert Alexandra McClay joins us to discuss key findings from the study. Alex shares her personal experiences of building a new beauty line and reflects on consumers' concerns about the quality control of Cannabidiol-based products. We also discuss what Martha Stewart’s endorsement of CBD could mean for the long-term adoption and growth of this dynamic category.

In Clear Focus this week: Pet marketing services agency Bigeye's podcast features Olivia Canlas, the co-founder and CEO of Meowbox, a pawpular direct-to-consumer cat treat and toy subscription. Olivia shares how she first had the idea for Meowbox and why social media has been purrfect for growing the brand. Olivia talks candidly about challenges during COVID, the importance of being part of an extended network of female entrepreneurs, and brainstorming pawsitively ameowzing creative box themes.

In Clear Focus this week: Bigeye's podcast features Rob Bloom. Building on his career working in top advertising agencies, Rob has made the move to an in-house role as Creative Director at Universal Orlando Resort. Rob discusses how the pandemic has impacted his team's creative work and how they are navigating working from home. Rob explains his personal career journey, where he finds inspiration, and gives practical advice for anyone interested in pursuing a career in advertising. 

In Clear Focus this week: Using online marketing research tools and techniques for consumer insights. We revisit an interview with Mike Klotz of Cint, who explains how quantitative research can help us understand consumers' evolving purchasing behaviors and sentiments towards brands and advertising. Stephen Cribbett and Terri Sorenson from Further join the podcast to discuss the benefits of asynchronous market research online communities, or MROCs, for generating qualitative insights at scale. 

In Clear Focus this week: Multifamily marketing agency Bigeye's podcast explores the design and fabrication of signage for multifamily and mixed-use developments. From lease-up to resident engagement, expert Steven Hauck of Poblocki Sign Co explains the importance of pre-planning and identifying branding and wayfinding signage needs early on. Steve explains the permitting process, provides "dos" and "don'ts" for visual design and discusses new opportunities afforded by digital solutions.

In Clear Focus this week: Bigeye's podcast reflects on the state of film and TV production. Jenelle Jordan, in-house Production Manager for the global online film and television crew directory ProductionHUB, explains how filmed entertainment, video production, and live events have had to adapt to meet many challenges the coronavirus has presented. Jenelle predicts which new production practices will continue post-pandemic, and offers sound advice for anyone considering entering the industry.

In Clear Focus this week: Lively debate among members of Bigeye's team sharing their takes on marketing news that made the headlines. Tim McCormack, VP of Media and Analytics, dissects CVS's new media exchange and what it means if more retailers become media vendors. Rhett Withey, Art Director, tells us what he thinks about KFC's decision to ditch its tagline in the face of COVID-19. And Rachel Woloshin, Agency Content Manager, breaks down the epic battle between TikTok and the US government.