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If the concept of future-proofing is the process of anticipating the future and developing methods of minimizing the effects of shocks and stresses of future events

How can the cosmetics industry plan ahead?

What trends do we follow and who should lead them?

What tools are needed and where do we find them?

What standards are required and who should set them?

This month’s panel

Arnita Wofford Global Director of Marketing for Beauty & Personal Care at Univar Solutions 

Samantha Kidjo Founder ICI Care 

Kailey Bradt Founder at Susteau

Discuss how to FuTure Proof: Hair Care

And just like that it’s 2022!

What will this year have in-store for the global cosmetics industry?

As corporations move away from shareholder capitalism towards stakeholder capitalism

How can the beauty economy future-proof itself?

What are the tools needed and where do we find them?

What are the investments needed and how do we access them?

What standards are needed and how do we measure them?

What social, cultural, political trends, will manifest in 2022 that will help define the new industry road map?

This month’s panel

And just like that it’s 2022!

What will this year have instore for the global cosmetics industry?

As corporations move away from shareholder capitalism towards stakeholder capitalism.

How can the beauty economy future-proof itself?

What are the tools needed and where do we find them?

What are the investments needed and how do we access them? What standards are needed and how do we measure them?

What social, cultural, political trends, will manifest in 2022 that will help define the new industry road map?

This month’s panel

Claire Chang Founding Partner at igniteXL Ventures

Amarjit Sahota  Founder & President at Ecovia Intelligence

preDICT 2022

2020 will always be remembered as the ‘pandemic year’, but what will 2021 be remembered for?

Were lessons learned?

Did the industry ReThink itself?

Or did it keep calm and carry on, and follow the manta

‘If it ain’t broke, then don’t fix it’?

This month’s panel,

Iva Teixeira, CEO at  Good Face Project 

Beatrice Aidin, journalist, editor and brand consultant

Wayne Liu, General Manager at Perfect Corp

ReView:2021

Is 2021 the year the industry address the broken color cosmetics business model?

How do we fix?

Questionable ingredients sourcing,

Overproduction of un-recyclable packaging,

Homogenous products,

Marketing the Marketing,

Retails Renaissance,

The post-pandemic consumer

And still be able to meet the beauty needs of woman today?

This month’s panel

Gillian Gorman, CEO at Kjaer Weis

Ross Beagrie, Commercial Director at DCYPHER

Mallory Huron, Strategist, Beauty & Wellness at Fashion Snoops 

 Discuss how to ReThink: Color Cosmetics 

12 months ago, who would have predicted that the next celebrity exposé would be ‘germ confessions’

Take Stella McCartney, Brad Pitt & Mila Kunis as just a few examples out there in social media land.

Indeed, some industry experts believe that exposing oneself to extra dirt and germs can strengthen, not harm the individual’s overall health and wellbeing.

This month’s panel of germ experts.

Harlald van der Hoeven Director Product Design and Development at CLR 

Dr Elsa Jungman Founder & CEO at Dr. Elsa Jungman 

Dr Marie Drago Founder at Gallinee 

Dr Geoff Briggs Technology Scout (skincare Innovation) at No7 Beauty Company 

Discuss how to ReThink: Microbiome Beauty

Vegan beauty has a clear definition – No animal ingredients included within the product formula.  

The category dismissed by the big players within the industry for many years.

But championed throughout the ‘The Teens’ by the ‘FOMO’ Instagram obsessed Millennials.

Has now become the standard requirement across cosmetics and personal care products for a Gen Z purchase.

As the category begins to scale how can/will it maintain its integrative?

This month’s panel;

Audrey Wesson Marketing Associate at INOLEX 

Ericka Durgahee  Marketing Manager at The Vegan Society

Jo Chidley Co-Founder at Beauty Kitchen

Discuss how to ReThink: Vegan Beauty 

Does the misquoted 1990’s business mantra ‘if you build it, they will come’ have agency for the global beauty retailing industry in 2021?

Or in fact, is beauty retailing ‘the elephant in the room’?

What learnings have the key global players taken from ‘2020’s COVID Shock Year’ and transformed into new business models?

Which companies are playing digital catchup?

Which companies are doing it well?

Which companies will survive to 2022 and beyond?

This month’s panel:

Mallory Huron Strategist, Beauty & Wellness at Fashion Snoops 

Wendy Chen – Digital Marketing Manager at ChoZan, China Marketing Circle & Alarice International

Antoinette van den Berg – Founder & Creative Director at RE LOVE Foundation & The Lady in Blu futures agency

Discuss How to ReThink: Beauty Retail 

In 2021 the business case for gender equality, diversity, and inclusion is strong and growing stronger.

Indeed, political activism has become the new business currency!

Especially in the beauty space where many brands have ditched gendered marketing and opted for more inclusive messaging.

But what about the actual product?

Let’s face it everyone has skin!

Is defining product, product category & brand as feminine or masculine still relevant in the 21st Century?

And how is the beauty industry ‘reimagining gender?’

This month’s panel:

Mallory Huron, Strategist, Beauty & Wellness at Fashion Snoops 

Lillian Tung,  Co-Founder and CMO at Fur 

Jennifer Norman, founder at Humanist Beauty & The Human Beauty Movement

Discuss How to ReThink: Diversity in Beauty?

Consumer behavior has shifted dramatically over the course of the COVID-19 pandemic. Brand switching, online shopping, and experimentation with new digital shopping methods have become the new-norm. 

This month’s panel:

Angela Cretu, CEO at Avon

Fernanda Scozzafave Executive Director, Marketing Intelligence and Analytics at Avon

Katherine Theobald Managing Director at Accenture Interactive

Irina Barbalova Global Lead Health and Beauty at Euromonitor International

Discuss how the industry is responding to the ongoing evolution of retail

Across the media landscape, LGBTQ inclusion is expanding every day, but not in advertising.

A 2020 report by the Geena Davis Institute on Gender in Media found only 1.8% of characters in ads from the annual Cannes Lions festival were LGBTQ. And research conducted in 2021 with 200 senior marketing and advertising professionals found executives recognize LGBTQ inclusion as a force for positive social change, yet concerns exist around response from LGBTQ community if representation is not authentic

Find out more in the third episode of P&G Beauty’s mini-series in which we discuss the power, and responsibility, of brands to create change and acceptance.

This month’s panel: 

• Sarah Kate Ellis, President and CEO, GLAAD

Discuss: Diversity beyond numbers - insights and cultural drivers that can help brands champion LGBTQ+ inclusion, advocacy, and visibility.

Learn more about The Visibility Project and CLICK HERE to download Diversity Beyond Numbers: A Guide to Authentically Connecting with Diverse Consumers