In this episode of In-Ear Insights, Katie and Chris tackled the thorny ethics of what you put in your AI models, based on leaked memos from Tiktok allegedly discriminating against protected classes. How do we know when an AI model is behaving badly by accident and by design? What are the steps we should take to prevent or mitigate this sort of thing in AI? Listen now to hear an in-depth explanation of AI explainability in layperson's terms and the liability and risks you might be ignoring.

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In this episode, Katie and Chris discuss the essence of community management. What makes a community thrive? What harms it to the point of dissolution? How do we ensure the communities we're building are set up for success? Listen in as they diagnose the Analytics for Marketers community and identify things that could be improved.

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In this episode of In-Ear Insights, Katie and Chris ask the question: why don't we focus on or measure SEO for customer retention? After all, useful, valuable content isn't solely the provenance of new customer acquisition. Keeping existing customers happy and providing them value is equally or more important – but we don't typically measure that in marketing. You'll learn about the importance of site search, UI/UX, Google Analytics for customers, and more.

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In this 90-minute on-demand workshop, learn what data science is, why it matters to marketers, and how to embark on your marketing data science journey. You'll learn:

• How to build a KPI map
• How to analyze and explore Google Analytics data
• How to construct a valid hypothesis
• Basics of centrality, distribution, regression, and clustering
• Essential soft skills
• How to hire data science professionals or agencies

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In this episode of In-Ear Insights, Katie and Chris talk through how to make marketing operations during a crisis. When big, macro events have the world talking, what's appropriate and what's not when it comes to marketing? How should marketing leaders weigh the different operational decisions?

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Do you want to understand data science better as a marketer? Would you like to learn whether it's the right choice for your career? Do you need to know how to manage data science employees and vendors? Take the Data Science 101 workshop from Trust Insights.

In this 90-minute on-demand workshop, learn what data science is, why it matters to marketers, and how to embark on your marketing data science journey. You'll learn:

• How to build a KPI map
• How to analyze and explore Google Analytics data
• How to construct a valid hypothesis
• Basics of centrality, distribution, regression, and clustering
• Essential soft skills
• How to hire data science professionals or agencies

The course comes with the video, audio recording, PDF of the slides, automated transcript, example KPI map, and sample workbook with data.

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In this episode of In-Ear Insights, Katie and Chris tackle the disconnect between what marketers think is hot versus what customers actually want. Do people really want more time on their screens? Do people need more meetings on their calendars? Watch or listen to find out the results of a survey and how content strategy for 2021 might change.

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Do you want to understand data science better as a marketer? Would you like to learn whether it's the right choice for your career? Do you need to know how to manage data science employees and vendors? Take the Data Science 101 workshop from Trust Insights.

In this 90-minute on-demand workshop, learn what data science is, why it matters to marketers, and how to embark on your marketing data science journey. You'll learn:

• How to build a KPI map
• How to analyze and explore Google Analytics data
• How to construct a valid hypothesis
• Basics of centrality, distribution, regression, and clustering
• Essential soft skills
• How to hire data science professionals or agencies

The course comes with the video, audio recording, PDF of the slides, automated transcript, example KPI map, and sample workbook with data.

Get your copy by clicking here or visiting TrustInsights.ai/datascience101

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In this week's In-Ear Insights, Katie and Chris look at the year that was: the highs, the lows, the lessons learned. What allowed companies to survive? What doomed others? How did some of our beloved practices like forecasting fare? And what should we think about changing for 2021?

Pull up a chair, grab your beverage of choice, and let's give 2020 the send-off it merits.

In this week's In-Ear Insights, Katie and Chris evaluate what marketing tactics are worth doing and not doing, based on data, experience, and company values. Learn how we decide what events to speak at, what podcasts to guest on, and more. You'll see a practical use for attribution analysis when it comes to making very tactical marketing decisions.

Sign up to our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/ Subscribe to our YouTube channel for more #marketing and #analytics videos! https://www.trustinsights.ai/youtube Need help with your company's #data and #analytics? Let us know: https://www.trustinsights.ai Subscribe to the Trust Insights podcast: https://www.trustinsights.ai/resources/in-ear-insights-the-trust-insights-podcast/ Join our free private Slack community, Analytics for #Marketers: https://www.trustinsights.ai/analyticsformarketers

In this episode of In-Ear Insights, Katie and Chris tackle the challenges you've listed in our quarterly survey, especially around scaling your marketing, lead generation, and dealing with incredible uncertainty. How do we scale? How do we generate more leads? Tune in to find out!

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In this episode of In-Ear Insights, Katie and Chris talk about the devil that is viewthrough conversions. What are they? Why do advertising networks rely on them so heavily? Do they have a place in your marketing analytics? Learn why viewthrough conversions can be greatly misleading and what alternatives exist for robust, real measurement of marketing campaigns.

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Advertisement: Marketing AI Academy

This episode of In-Ear Insights is brought to you by the Marketing AI Academy.

AI Academy for Marketers is an online education platform designed to help marketers understand, pilot, and scale artificial intelligence. The AI Academy features deep-dive Certification Courses (3 - 5 hours each), along with dozens of Short Courses (30 - 60 minutes each) taught by leading AI and marketing experts.

Join Katie Robbert, CEO of Trust Insights, and me, Christopher Penn, Chief Data Scientist of Trust Insights, for three separate courses in the academy:

• 5 use cases of AI for content marketing
• Intelligent Attribution Modeling for Marketing
• Detecting and Mitigating BIAS in Marketing AI

The Academy is designed for manager-level and above marketers, and largely caters to non-technical audiences, meaning you do not need a background in analytics, data science or programming to understand and apply what you learn. One registration gives you unlimited access to all the courses, an invitation to a members-only Slack Instance, and access to new courses every quarter.

Join now and save $100 off registration when you go to TrustInsights.ai/aiacademy and use registration code PENN100 today.

Sponsor This Show! Are you struggling to reach the right audiences? Trust Insights offers sponsorships in our newsletters, podcasts, and media properties to help your brand be seen and heard by the right people. Our media properties reach almost 100,000 people every week, from the In Ear Insights podcast to the Almost Timely and In the Headlights newsletters. Reach out to us today to learn more.

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In this week's In-Ear Insights, Katie and Chris tackle an unusual situation. What happens when data doesn't have answers? What happens when data simply doesn't provide any useful insights beyond confirmation of what you already knew? We review what your options are, and what might have gone wrong that led to the situation. If you've ever been stuck in this situation, listen to this episode for ways to think about solving this problem.

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Advertisement: Marketing AI Academy

This episode of In-Ear Insights is brought to you by the Marketing AI Academy.

AI Academy for Marketers is an online education platform designed to help marketers understand, pilot, and scale artificial intelligence. The AI Academy features deep-dive Certification Courses (3 - 5 hours each), along with dozens of Short Courses (30 - 60 minutes each) taught by leading AI and marketing experts.

Join Katie Robbert, CEO of Trust Insights, and me, Christopher Penn, Chief Data Scientist of Trust Insights, for three separate courses in the academy:

• 5 use cases of AI for content marketing
• Intelligent Attribution Modeling for Marketing
• Detecting and Mitigating BIAS in Marketing AI

The Academy is designed for manager-level and above marketers, and largely caters to non-technical audiences, meaning you do not need a background in analytics, data science or programming to understand and apply what you learn. One registration gives you unlimited access to all the courses, an invitation to a members-only Slack Instance, and access to new courses every quarter.

Join now and save $100 off registration when you go to TrustInsights.ai/aiacademy and use registration code PENN100 today.

Sponsor This Show! Are you struggling to reach the right audiences? Trust Insights offers sponsorships in our newsletters, podcasts, and media properties to help your brand be seen and heard by the right people. Our media properties reach almost 100,000 people every week, from the In Ear Insights podcast to the Almost Timely and In the Headlights newsletters. Reach out to us today to learn more.

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