In this week's In-Ear Insights, Katie and Chris pause to take a look back at the first half of the year. What should you be thinking about at the midpoint of the calendar year, and how does that thinking inform your goals for the rest of the year? What do you do when you're behind on your goals? Learn why some data isn't helpful, how to boil down what you need to focus on, and why you need to be re-evaluating your goals on a regular, frequent basis.

In this week's In-Ear Insights, Katie and Chris talk about AI applications and distractions. How important is it that you know the technology? What level of depth is necessary for marketers to make marketing technology work for them? Tune in to find out!

If you're not already subscribed to In-Ear Insights, get set up now!

• In-Ear Insights on Apple Podcasts
• In-Ear Insights on Google Podcasts
• In-Ear Insights on all other podcasting software

Do you want to understand data science better as a marketer? Would you like to learn whether it's the right choice for your career? Do you need to know how to manage data science employees and vendors? Take the Data Science 101 workshop from Trust Insights.

In this 90-minute on-demand workshop, learn what data science is, why it matters to marketers, and how to embark on your marketing data science journey. You'll learn:

• How to build a KPI map
• How to analyze and explore Google Analytics data
• How to construct a valid hypothesis
• Basics of centrality, distribution, regression, and clustering
• Essential soft skills
• How to hire data science professionals or agencies

The course comes with the video, audio recording, PDF of the slides, automated transcript, example KPI map, and sample workbook with data.

Get your copy by clicking here or visiting TrustInsights.ai/datascience101

Watch the video here:

Can't see anything? Watch it on YouTube here.

In this week's In-Ear Insights, Katie and Chris talk about the newest advances in natural language generation and walk through an example of what's available now for creating content with the assistance of AI. Watch the demonstration, listen to the implications for marketers, and start formulating your AI-based content marketing strategy. Tune in to find out how!

If you're not already subscribed to In-Ear Insights, get set up now!

• In-Ear Insights on Apple Podcasts
• In-Ear Insights on Google Podcasts
• In-Ear Insights on all other podcasting software

Do you want to understand data science better as a marketer? Would you like to learn whether it's the right choice for your career? Do you need to know how to manage data science employees and vendors? Take the Data Science 101 workshop from Trust Insights.

In this 90-minute on-demand workshop, learn what data science is, why it matters to marketers, and how to embark on your marketing data science journey. You'll learn:

• How to build a KPI map
• How to analyze and explore Google Analytics data
• How to construct a valid hypothesis
• Basics of centrality, distribution, regression, and clustering
• Essential soft skills
• How to hire data science professionals or agencies

The course comes with the video, audio recording, PDF of the slides, automated transcript, example KPI map, and sample workbook with data.

Get your copy by clicking here or visiting TrustInsights.ai/datascience101

Watch the video here:

Can't see anything? Watch it on YouTube here.

In this week's In-Ear Insights, Katie and Chris walk through exactly how Google Analytics processes UTM codes, why they're so important, why Google sometimes gets attribution wrong, and in what order codes are processed – especially when Google Ads is in the mix. If you've ever been curious why Google Analytics does the things it does, this is the episode to watch.

If you're not already subscribed to In-Ear Insights, get set up now!

• In-Ear Insights on Apple Podcasts
• In-Ear Insights on Google Podcasts
• In-Ear Insights on all other podcasting software

Do you want to understand data science better as a marketer? Would you like to learn whether it's the right choice for your career? Do you need to know how to manage data science employees and vendors? Take the Data Science 101 workshop from Trust Insights.

In this 90-minute on-demand workshop, learn what data science is, why it matters to marketers, and how to embark on your marketing data science journey. You'll learn:

• How to build a KPI map
• How to analyze and explore Google Analytics data
• How to construct a valid hypothesis
• Basics of centrality, distribution, regression, and clustering
• Essential soft skills
• How to hire data science professionals or agencies

The course comes with the video, audio recording, PDF of the slides, automated transcript, example KPI map, and sample workbook with data.

Get your copy by clicking here or visiting TrustInsights.ai/datascience101

Watch the video here:

Can't see anything? Watch it on YouTube here.

In this episode of **In-Ear Insights**, Katie and Chris dig into the announcements around Google's newly announced AI model for advanced search, MUM, or the multitask unified model. Learn what MUM is, why it should matter to content producers, and how to think about adapting your content strategy to deal with what could be a very big change to SEO.

If you're not already subscribed to In-Ear Insights, get set up now!

• In-Ear Insights on Apple Podcasts
• In-Ear Insights on Google Podcasts
• In-Ear Insights on all other podcasting software

Do you want to understand data science better as a marketer? Would you like to learn whether it's the right choice for your career? Do you need to know how to manage data science employees and vendors? Take the Data Science 101 workshop from Trust Insights.

In this 90-minute on-demand workshop, learn what data science is, why it matters to marketers, and how to embark on your marketing data science journey. You'll learn:

• How to build a KPI map
• How to analyze and explore Google Analytics data
• How to construct a valid hypothesis
• Basics of centrality, distribution, regression, and clustering
• Essential soft skills
• How to hire data science professionals or agencies

The course comes with the video, audio recording, PDF of the slides, automated transcript, example KPI map, and sample workbook with data.

Get your copy by clicking here or visiting TrustInsights.ai/datascience101

Watch the video here:

Can't see anything? Watch it on YouTube here.

In this episode, John and Chris walk through the current incarnation of Google Search Console, explaining the different features and functions – and what marketing purposes they serve. Tune in to find out how Google Search Console can help you measure things like brand strength and public relations efforts, in addition to being a vital SEO tool.

If you're not already subscribed to In-Ear Insights, get set up now!

• In-Ear Insights on Apple Podcasts
• In-Ear Insights on Google Podcasts
• In-Ear Insights on all other podcasting software

Do you want to understand data science better as a marketer? Would you like to learn whether it's the right choice for your career? Do you need to know how to manage data science employees and vendors? Take the Data Science 101 workshop from Trust Insights.

In this 90-minute on-demand workshop, learn what data science is, why it matters to marketers, and how to embark on your marketing data science journey. You'll learn:

• How to build a KPI map
• How to analyze and explore Google Analytics data
• How to construct a valid hypothesis
• Basics of centrality, distribution, regression, and clustering
• Essential soft skills
• How to hire data science professionals or agencies

The course comes with the video, audio recording, PDF of the slides, automated transcript, example KPI map, and sample workbook with data.

Get your copy by clicking here or visiting TrustInsights.ai/datascience101

Watch the video here:

Can't see anything? Watch it on YouTube here.

In this episode of In-Ear Insights, Katie and Chris talk about code quality assurance, process management, and how often you should be updating your standard operating procedures. What happens if you don't keep your processes and code in good working order? Tune in to find out!

If you're not already subscribed to In-Ear Insights, get set up now!

• In-Ear Insights on Apple Podcasts
• In-Ear Insights on Google Podcasts
• In-Ear Insights on all other podcasting software

Do you want to understand data science better as a marketer? Would you like to learn whether it's the right choice for your career? Do you need to know how to manage data science employees and vendors? Take the Data Science 101 workshop from Trust Insights.

In this 90-minute on-demand workshop, learn what data science is, why it matters to marketers, and how to embark on your marketing data science journey. You'll learn:

• How to build a KPI map
• How to analyze and explore Google Analytics data
• How to construct a valid hypothesis
• Basics of centrality, distribution, regression, and clustering
• Essential soft skills
• How to hire data science professionals or agencies

The course comes with the video, audio recording, PDF of the slides, automated transcript, example KPI map, and sample workbook with data.

Get your copy by clicking here or visiting TrustInsights.ai/datascience101

Watch the video here:

Can't see anything? Watch it on YouTube here.

In this episode of In-Ear Insights, Katie and Chris discuss recent privacy changes, iOS 14.5, why Google wasn't freaking out like Facebook was, and how Google can promise to intelligently append/fill in missing third-party data where other adtech platforms cannot. Find out why you'll be spending more money in Google Ads in the coming years, and what you should do to prepare.

If you're not already subscribed to In-Ear Insights, get set up now!

• In-Ear Insights on Apple Podcasts
• In-Ear Insights on Google Podcasts
• In-Ear Insights on all other podcasting software

Do you want to understand data science better as a marketer? Would you like to learn whether it's the right choice for your career? Do you need to know how to manage data science employees and vendors? Take the Data Science 101 workshop from Trust Insights.

In this 90-minute on-demand workshop, learn what data science is, why it matters to marketers, and how to embark on your marketing data science journey. You'll learn:

• How to build a KPI map
• How to analyze and explore Google Analytics data
• How to construct a valid hypothesis
• Basics of centrality, distribution, regression, and clustering
• Essential soft skills
• How to hire data science professionals or agencies

The course comes with the video, audio recording, PDF of the slides, automated transcript, example KPI map, and sample workbook with data.

Get your copy by clicking here or visiting TrustInsights.ai/datascience101

Watch the video here:

Can't see anything? Watch it on YouTube here.

In this week's episode of In-Ear Insights, Katie and Chris bring on special guest Brooke Sellas of BSquared.media to talk about third party data, iOS 14.5, and what marketers should be thinking about and doing to adapt to data loss now and in the future.

Topics covered:

• The differences among first party data, second party data, and third party data
• What laws like GDPR, CCPA, and CPRA are doing to marketing data
• Technology changes like Chrome's elimination of third party cookies and iOS 14.5
• Strategies for moving forward
  • First party data strategies
  • Second party data techniques for encouraging audiences to volunteer data
  • What to do about losing third party data

If you're not already subscribed to In-Ear Insights, get set up now!

• In-Ear Insights on Apple Podcasts
• In-Ear Insights on Google Podcasts
• In-Ear Insights on all other podcasting software

Do you want to understand data science better as a marketer? Would you like to learn whether it's the right choice for your career? Do you need to know how to manage data science employees and vendors? Take the Data Science 101 workshop from Trust Insights.

In this 90-minute on-demand workshop, learn what data science is, why it matters to marketers, and how to embark on your marketing data science journey. You'll learn:

• How to build a KPI map
• How to analyze and explore Google Analytics data
• How to construct a valid hypothesis
• Basics of centrality, distribution, regression, and clustering
• Essential soft skills
• How to hire data science professionals or agencies

The course comes with the video, audio recording, PDF of the slides, automated transcript, example KPI map, and sample workbook with data.

Get your copy by clicking here or visiting TrustInsights.ai/datascience101

Watch the video here:

Can't see anything? Watch it on YouTube here.

In week's episode of In-Ear Insights, Katie and Chris talk shop on change management when it comes to process management. How do we handle the creation and adoption of new processes, especially when they're big changes? Tune in!

If you're not already subscribed to In-Ear Insights, get set up now!

• In-Ear Insights on Apple Podcasts
• In-Ear Insights on Google Podcasts
• In-Ear Insights on all other podcasting software

Do you want to understand data science better as a marketer? Would you like to learn whether it's the right choice for your career? Do you need to know how to manage data science employees and vendors? Take the Data Science 101 workshop from Trust Insights.

In this 90-minute on-demand workshop, learn what data science is, why it matters to marketers, and how to embark on your marketing data science journey. You'll learn:

• How to build a KPI map
• How to analyze and explore Google Analytics data
• How to construct a valid hypothesis
• Basics of centrality, distribution, regression, and clustering
• Essential soft skills
• How to hire data science professionals or agencies

The course comes with the video, audio recording, PDF of the slides, automated transcript, example KPI map, and sample workbook with data.

Get your copy by clicking here or visiting TrustInsights.ai/datascience101

Watch the video here:

Can't see anything? Watch it on YouTube here.