In this week's In-Ear Insights, Katie and Chris tackle Tiktok. What data is available to marketers and creators? What data is not available by normal means? What kind of analytics does Tiktok provide - and what kind of analytics do you need to obtain for yourself? Tune in to find out.

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In this week's In-Ear Insights (the @trustinsights podcast), @katierobbert and @cspenn answer the most common question in our inboxes: what are the 2022 marketing trends we should be paying attention to? Find out why trend spotting is unreliable, what data sources to check for actual trends, and what Katie and Chris think are actual trends worth paying attention to as we roll into 2022. Tune in to find out!

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In this episode, Katie and Chris answer a question from the MarketingProfs B2B Forum on how YouTube analytics data can be used for B2B marketing - and how YouTube itself fits into your B2B marketing strategy. Watch and listen for tips on how to do YouTube research to inform your YouTube strategy as well as how to download and use YouTube analytics data.

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In this week's In-Ear Insights, we answer a question from Janine at a recent webinar who asked how to persuade decision-makers to invest in a more comprehensive marketing program. We talk through some conceptual frameworks to help marketers and executives understand different levels of investment needed to make marketing succeed holistically - and when you can't cut corners. Tune in to find out more!

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In this week's In-Ear Insights, Katie and Chris answer a very popular question: what do you do when the numbers don't add up? When your Facebook results conflict with the data in Google Analytics, when your CRM doesn't match your marketing automation, when accounting asks you why your forecasts were wrong - what do you do? Listen to some solutions and how to approach the problem - and what you can't fix.

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In this episode of In-Ear Insights, Katie and Chris tackle a recent question: "My struggle is how to create connection, emotion and story from highly technical content. Any advice?" They dig into customer behaviors, user stories, and other tips & tricks you can use to lift your technical content up. Tune in to find out how to do the same for your content!

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In this episode, Katie and Chris reflect on the revelations about Facebook Inc. and how a company's business practices can put it so far out of alignment with your core values that you have to stop doing business with them if you want to stay true to your values. But making a major change like ceasing to do business with Facebook isn't something you can just flip a switch on: you need a roadmap, a plan of action, and steps to take to determine how to reduce your dependence on Facebook's platform. Tune in to find out more!

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In this episode inspired by a question from Content Marketing World, Katie and Chris talk about how to use data and analytics to build a content marketing roadmap. What data should you pay attention to? What does a data-driven content marketing roadmap look like? Tune in to find out!

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In this episode, Katie and Chris take a stroll down memory lane to look at old reports the company did in 2018. What lessons have we learned that apply to marketing, analytics, and communicating results today? Learn about lessons for professional development and how personal branding can apply to your marketing. Tune in to find out!

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Join our free private Slack community, Analytics for #Marketers: https://www.trustinsights.ai/analyticsformarketers