In this week's In-Ear Insights, Katie and Chris walk through the software development life cycle - the SDLC - and how we can apply it to marketing operations. From Data Studio dashboards to Google Ads to SEO, the overall process behind the SDLC applies well to any kind of marketing operations that require planning. Tune in to learn more!

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In this week's In-Ear Insights, Katie and Chris dig into the four pillars of content marketing strategy - creation, distribution, amplification, and performance. You'll also learn about why backlinks are so important to both SEO and content marketing generally. Tune in now!

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In this week's episode, Katie and Chris examine the concept of analytics amnesty as part of change management. When you know things are wrong or broken, and you're committed to making a change for the better, you may need to declare amnesty - a reboot that removes any and all blame for the way things used to be. Learn more about analytics amnesty and what obstacles you might encounter as part of your change management efforts.

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In this week's In-Ear Insights, Katie and Chris take a walk on the wild side of affiliate marketing. What is affiliate marketing? What is affiliate marketing's relationship with influencer marketing? How do you know if affiliate marketing is something to consider for your marketing mix? Tune in to find out!

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In this episode of In-Ear Insights, Katie and Chris talk about business strategy. From popular frameworks like SWOT analysis to concepts like Simon Sinek's Start With Why, as well as the Trust Insights 5P Framework, learn how to approach business strategy and distill down the massive concept into actions you could take.

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In this episode of In-Ear Insights, Katie and Chris talk about local SEO and the four key sets of local SEO basics - technical SEO, on-site local SEO, content, and off-site local SEO. Learn the basics and what companies local SEO benefits most.

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In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris walk through the AI and Machine Learning Lifecycle. When you're thinking about deploying artificial intelligence and machine learning in your organization, especially for marketing purposes, what are the steps in the process you need to consider? Listen in and discover what basic reporting dashboards and AI have in common, and what steps you need to take to prepare for the use of AI in your organization.

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In this episode of In-Ear Insights, Katie and Chris review a case study of a client who was missing attribution data on more than 75% of their website visitors. When your data is that dirty, making good, data-driven decisions is all but impossible. Watch or listen as they talk through what happened and some ways to look at your own data and assess how clean it is.

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In this episode of In-Ear Insights, Katie and Chris discuss the evolution of the Trust Insights 6C Data Quality Framework into the Data Quality Lifecycle. Learn what the Data Quality Lifecycle is, why it matters, and how to start applying the concept to your own marketing data.

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In this episode, Katie and Chris discuss the state of social media, and what to think about as you plan your 2022 social media strategy. Listen in as we discuss our own social media strategies, approaches for things like Tiktok, attribution modeling, and changing the fundamentals of how we use social media itself. Tune in to find out more!

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