In this episode, Katie and Chris discuss personal branding considerations and challenge the notion of what a personal brand is. Do you have to be the loudest person in the room? How do you build a personal brand without being perceived as arrogant and full of yourself? Tune in to find out!

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Analytics is inherently rearward-looking, looking at what happened. Yet if we want to increase the value and impact of analytics, we have to look forward, to help plan. How do we do this? In this episode, learn 3 different approaches for improving the value of analytics.

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In this week's In-Ear Insights, Katie and Chris discuss the value of professional certifications. What are certifications like Google Analytics IQ, Hubspot Academy, Udemy, Coursera, and LinkedIn Skill Tests worth? Do they help you get hired? What do hiring managers think of them? Tune in to find out!

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In this week's In-Ear Insights, Katie and Chris talk through some of the latest data in marketing technology from Scott Brinker's MarTech 9000. How much marketing technology is too much? Do we really need hundreds of options for CRM software? What lessons should we take from all this data. Tune in to find out!

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In this week's In-Ear Insights, Katie and Chris discuss what to do when your metrics and KPIs go the wrong way. How do you diagnose your marketing operations and prioritize what to fix? What things are a waste of time? Tune in to find out!

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In this week's In-Ear Insights, Katie and Chris review the basics of what server-side tagging is, why it's important, and how it works. Using Google Tag Manager's server-side edition as the example, we look at why companies like Facebook are pushing it so much, and what benefits - and hurdles - server-side tagging presents. Tune in to find out!

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In this week's episode, Katie and Chris discuss recommendation engines. These seemingly straightforward pieces of technology control enormous aspects of our daily lives, from what we buy to what news we're exposed to. How should your marketing strategy incorporate recommendation engines, and how do you know when recommendation engines are at work? Tune in to find out!

Sign up to our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/ Subscribe to our YouTube channel for more #marketing and #analytics videos! https://www.trustinsights.ai/youtube Need help with your company's #data and #analytics? Let us know: https://www.trustinsights.ai Subscribe to the Trust Insights podcast: https://www.trustinsights.ai/resources/in-ear-insights-the-trust-insights-podcast/ Join our free private Slack community, Analytics for #Marketers: https://www.trustinsights.ai/analyticsformarketers

In this week's In-Ear Insights, Katie and Chris discuss how artificial intelligence impacts corporate culture and vice versa. Learn about the two different types of organizations, use cases for AI in corporate management, and the hidden danger of AI and institutional knowledge in your corporation.

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In this week's In-Ear Insights, Katie and Chris discuss whether AI and machine learning will imperil the career of the data scientist. What is data science, and how much of it can be automated and handled by machines? Tune in to find out.

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In this week's In-Ear Insights, Katie and Chris answer a listener question about proving the value of brand awareness.

Sophie asks, "Our marketing strategy as a young startup is to drive sales, to try and make money. But how does brand awareness affect that? I could just run lead generation ads to try and get people to get bookings, but I know part of our marketing needs to be brand awareness and getting people to the website. If your focus is on sales, how do you communicate or justify brand awareness campaigns, if they won't directly justify sales?"

We review what a brand is, where brand awareness fits in the customer journey, and how to think about measuring it. Tune in to find out!

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