In this episode of In-Ear Insights, take the audio version of Trust Insights Competitive Social Media Analytics class, taught by Christopher Penn.

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This episode of In-Ear Insights is brought to you by the Marketing AI Academy.

AI Academy for Marketers is an online education platform designed to help marketers understand, pilot, and scale artificial intelligence. The AI Academy features deep-dive Certification Courses (3 - 5 hours each), along with dozens of Short Courses (30 - 60 minutes each) taught by leading AI and marketing experts.

Join Katie Robbert, CEO of Trust Insights, and me, Christopher Penn, Chief Data Scientist of Trust Insights, for three separate courses in the academy:

• 5 use cases of AI for content marketing
• Intelligent Attribution Modeling for Marketing
• Detecting and Mitigating BIAS in Marketing AI

The Academy is designed for manager-level and above marketers, and largely caters to non-technical audiences, meaning you do not need a background in analytics, data science or programming to understand and apply what you learn. One registration gives you unlimited access to all the courses, an invitation to a members-only Slack Instance, and access to new courses every quarter.

Join now and save $100 off registration when you go to TrustInsights.ai/aiacademy and use registration code PENN100 today.

Watch the video here:

What data should you look at to decide marketing strategy? How do you use that data with a shoestring budget during leaner times? In this episode, Katie and Chris walk through common Google Analytics metrics that lend themselves well to marketing strategy decisions, and a KPI decision framework.

If you're not already subscribed to In-Ear Insights, get set up now!

• In-Ear Insights on Apple Podcasts
• In-Ear Insights on Google Podcasts
• In-Ear Insights on all other podcasting software

This episode of In-Ear Insights is brought to you by the Marketing AI Academy.

AI Academy for Marketers is an online education platform designed to help marketers understand, pilot, and scale artificial intelligence. The AI Academy features deep-dive Certification Courses (3 - 5 hours each), along with dozens of Short Courses (30 - 60 minutes each) taught by leading AI and marketing experts.

Join Katie Robbert, CEO of Trust Insights, and me, Christopher Penn, Chief Data Scientist of Trust Insights, for three separate courses in the academy:

• 5 use cases of AI for content marketing
• Intelligent Attribution Modeling for Marketing
• Detecting and Mitigating BIAS in Marketing AI

The Academy is designed for manager-level and above marketers, and largely caters to non-technical audiences, meaning you do not need a background in analytics, data science or programming to understand and apply what you learn. One registration gives you unlimited access to all the courses, an invitation to a members-only Slack Instance, and access to new courses every quarter.

Join now and save $100 off registration when you go to TrustInsights.ai/aiacademy and use registration code PENN100 today.

Watch the video here:

In this episode of In-Ear Insights (the @TrustInsights podcast), Katie and Chris discuss generation gaps, audience demographics, and what to do when your analytics indicates you've got the wrong audience. How do you conduct market research and then pivot based on the results? Tune in now to find out.

If you're not already subscribed to In-Ear Insights, get set up now!

• In-Ear Insights on Apple Podcasts
• In-Ear Insights on Google Podcasts
• In-Ear Insights on all other podcasting software

This episode of In-Ear Insights is brought to you by the Marketing AI Academy.

AI Academy for Marketers is an online education platform designed to help marketers understand, pilot, and scale artificial intelligence. The AI Academy features deep-dive Certification Courses (3 - 5 hours each), along with dozens of Short Courses (30 - 60 minutes each) taught by leading AI and marketing experts.

Join Katie Robbert, CEO of Trust Insights, and me, Christopher Penn, Chief Data Scientist of Trust Insights, for three separate courses in the academy:

• 5 use cases of AI for content marketing
• Intelligent Attribution Modeling for Marketing
• Detecting and Mitigating BIAS in Marketing AI

The Academy is designed for manager-level and above marketers, and largely caters to non-technical audiences, meaning you do not need a background in analytics, data science or programming to understand and apply what you learn. One registration gives you unlimited access to all the courses, an invitation to a members-only Slack Instance, and access to new courses every quarter.

Join now and save $100 off registration when you go to TrustInsights.ai/aiacademy and use registration code PENN100 today.

Watch the video here:

In this week's In-Ear Insights, Katie and Chris examine the measurement of diversity, revisit Malcolm Gladwell's Blink examples of blinded interviews, and ways companies can support minority and women-owned businesses, from recruiting to vendor selection. What does your data say? Find out in this episode.

If you're not already subscribed to In-Ear Insights, get set up now!

• In-Ear Insights on Apple Podcasts
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This episode of In-Ear Insights is brought to you by Spin Sucks.

If you work in communications or public relations, you've heard of the PESO (Paid/Earned/Shared/Owned) media model, pioneered by Gini Dietrich and the team at Spin Sucks. Take the next step and level up your career by earning a professional PESO model certification from Spin Sucks and Syracuse University.

In an eight-week online course, you'll learn PESO model strategy, effective use of all four media types, how PESO forms the foundation of your overall communications strategy, and how to tie communications to business impacts like lead generation and overall business goals.

When you complete the course, you'll earn an accredited certificate from Syracuse University's SI Newhouse School of Public Communications, a powerful tool for setting yourself apart and above in the job market.

Learn more about PESO model certification here.

Watch the video here:

In this week's In-Ear Insights, Katie and Chris look at the upcoming release of hate crime data analysis and broader implications. When data collection is flawed or missing, how do you still make decisions? What do you do when you have to do something because lives are on the line, but you lack enough data? Plus, they discuss using your powers for good; what can you do to make a difference? Quite a bit.

If you're not already subscribed to In-Ear Insights, get set up now!

• In-Ear Insights on Apple Podcasts
• In-Ear Insights on Google Podcasts
• In-Ear Insights on all other podcasting software

This episode of In-Ear Insights is brought to you by Spin Sucks.

If you work in communications or public relations, you've heard of the PESO (Paid/Earned/Shared/Owned) media model, pioneered by Gini Dietrich and the team at Spin Sucks. Take the next step and level up your career by earning a professional PESO model certification from Spin Sucks and Syracuse University.

In an eight-week online course, you'll learn PESO model strategy, effective use of all four media types, how PESO forms the foundation of your overall communications strategy, and how to tie communications to business impacts like lead generation and overall business goals.

When you complete the course, you'll earn an accredited certificate from Syracuse University's SI Newhouse School of Public Communications, a powerful tool for setting yourself apart and above in the job market.

Learn more about PESO model certification here.

Watch the video here:

In this week's In-Ear Insights, Katie and Chris discuss math. Specifically, what are the math skills that marketers of all stripes, but especially those who have an interest in marketing analytics, marketing data science, and machine learning/AI applied to marketing need to know. Do you need a Ph.D.? Do you need to spend a year in a data science bootcamp? The answers might surprise you.

If you're not already subscribed to In-Ear Insights, get set up now!

• In-Ear Insights on Apple Podcasts
• In-Ear Insights on Google Podcasts
• In-Ear Insights on all other podcasting software

This episode of In-Ear Insights is brought to you by Spin Sucks.

If you work in communications or public relations, you've heard of the PESO (Paid/Earned/Shared/Owned) media model, pioneered by Gini Dietrich and the team at Spin Sucks. Take the next step and level up your career by earning a professional PESO model certification from Spin Sucks and Syracuse University.

In an eight-week online course, you'll learn PESO model strategy, effective use of all four media types, how PESO forms the foundation of your overall communications strategy, and how to tie communications to business impacts like lead generation and overall business goals.

When you complete the course, you'll earn an accredited certificate from Syracuse University's SI Newhouse School of Public Communications, a powerful tool for setting yourself apart and above in the job market.

Learn more about PESO model certification here.

Watch the video here:

In this week's In-Ear Insights, Katie and Chris discuss the importance of transparency and disclosure in research and data. These are troubled, uncertain times – not for the macro situation, but for our willingness to collectively accept statements of fact without verifying those facts or inspecting the methodology behind a piece of data. They also look more deeply into the new Trust Insights report, Social Media Audience Trends During The Pandemic. Tune in now to hear about the research and what went into it.

If you're not already subscribed to In-Ear Insights, get set up now!

• In-Ear Insights on Apple Podcasts
• In-Ear Insights on Google Podcasts
• In-Ear Insights on all other podcasting software

This episode of In-Ear Insights is brought to you by Spin Sucks.

If you work in communications or public relations, you've heard of the PESO (Paid/Earned/Shared/Owned) media model, pioneered by Gini Dietrich and the team at Spin Sucks. Take the next step and level up your career by earning a professional PESO model certification from Spin Sucks and Syracuse University.

In an eight-week online course, you'll learn PESO model strategy, effective use of all four media types, how PESO forms the foundation of your overall communications strategy, and how to tie communications to business impacts like lead generation and overall business goals.

When you complete the course, you'll earn an accredited certificate from Syracuse University's SI Newhouse School of Public Communications, a powerful tool for setting yourself apart and above in the job market.

Learn more about PESO model certification here.

Watch the video here:

In this week's In-Ear Insights (the Trust Insights podcast), we conclude our series of interviews with successful agency owners. We talk with Gini Dietrich. Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks. She has run and grown an agency for the past 14 years. She is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast. Gini talks scope creep, alternate sources of revenue, and what your business priorities should be right now.

If you're not already subscribed to In-Ear Insights, get set up now!

• In-Ear Insights on Apple Podcasts
• In-Ear Insights on Google Podcasts
• In-Ear Insights on all other podcasting software

This episode of In-Ear Insights is brought to you by Spin Sucks.

If you work in communications or public relations, you've heard of the PESO (Paid/Earned/Shared/Owned) media model, pioneered by Gini Dietrich and the team at Spin Sucks. Take the next step and level up your career by earning a professional PESO model certification from Spin Sucks and Syracuse University.

In an eight-week online course, you'll learn PESO model strategy, effective use of all four media types, how PESO forms the foundation of your overall communications strategy, and how to tie communications to business impacts like lead generation and overall business goals.

When you complete the course, you'll earn an accredited certificate from Syracuse University's SI Newhouse School of Public Communications, a powerful tool for setting yourself apart and above in the job market.

Learn more about PESO model certification here.

Watch the video here:

In this week's In-Ear Insights, we continue our exploration of client retention strategies in the current global crisis. We chat with Brooke Sellas, founder and CEO of B-Squared Media, on her best tips for client retention and loyalty. She delivers insights about which industries are doing more with digital marketing, how she manages scope creep, and practical tips for managing crisis communications to clients.

If you're not already subscribed to In-Ear Insights, get set up now!

• In-Ear Insights on Apple Podcasts
• In-Ear Insights on Google Podcasts
• In-Ear Insights on all other podcasting software

This episode of In-Ear Insights is brought to you by Spin Sucks.

If you work in communications or public relations, you've heard of the PESO (Paid/Earned/Shared/Owned) media model, pioneered by Gini Dietrich and the team at Spin Sucks. Take the next step and level up your career by earning a professional PESO model certification from Spin Sucks and Syracuse University.

In an eight-week online course, you'll learn PESO model strategy, effective use of all four media types, how PESO forms the foundation of your overall communications strategy, and how to tie communications to business impacts like lead generation and overall business goals.

When you complete the course, you'll earn an accredited certificate from Syracuse University's SI Newhouse School of Public Communications, a powerful tool for setting yourself apart and above in the job market.

Learn more about PESO model certification here.

Watch the video here:

In this week's In-Ear Insights, we continue our focus on client retention with our guest Jay Baer. Join Katie and Chris, along with Jay, as they talk about client retention, what expectations to set, a farming strategy for clients and goodwill, how this crisis is different from the Great Recession, and much more.

If you're not already subscribed to In-Ear Insights, get set up now!

• In-Ear Insights on Apple Podcasts
• In-Ear Insights on Google Podcasts
• In-Ear Insights on all other podcasting software

This episode of In-Ear Insights is brought to you by Spin Sucks.

If you work in communications or public relations, you've heard of the PESO (Paid/Earned/Shared/Owned) media model, pioneered by Gini Dietrich and the team at Spin Sucks. Take the next step and level up your career by earning a professional PESO model certification from Spin Sucks and Syracuse University.

In an eight-week online course, you'll learn PESO model strategy, effective use of all four media types, how PESO forms the foundation of your overall communications strategy, and how to tie communications to business impacts like lead generation and overall business goals.

When you complete the course, you'll earn an accredited certificate from Syracuse University's SI Newhouse School of Public Communications, a powerful tool for setting yourself apart and above in the job market.

Learn more about PESO model certification here.

Watch the video here: