In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris talk to fellow agency owner and marketing superstar Mitch Joel. Mitch dishes on what agencies should be doing to retain clients, keep business, and move forward during a global crisis. You'll learn some of his favorite tips, how to think about your customer base, and the one thing you should absolutely NOT do right now.

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This episode of In-Ear Insights is brought to you by Spin Sucks.

If you work in communications or public relations, you've heard of the PESO (Paid/Earned/Shared/Owned) media model, pioneered by Gini Dietrich and the team at Spin Sucks. Take the next step and level up your career by earning a professional PESO model certification from Spin Sucks and Syracuse University.

In an eight-week online course, you'll learn PESO model strategy, effective use of all four media types, how PESO forms the foundation of your overall communications strategy, and how to tie communications to business impacts like lead generation and overall business goals.

When you complete the course, you'll earn an accredited certificate from Syracuse University's SI Newhouse School of Public Communications, a powerful tool for setting yourself apart and above in the job market.

Learn more about PESO model certification here.

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss SEO analytics. SEO is a marketing discipline crammed with data, but what data matters? What data is reliable? Listen in as they discuss common SEO metrics, what SEO data matters to business impact, and how to build an SEO analytics dashboard with Google Data Studio, Google Analytics, and Google Search Console.

If you're not already subscribed to In-Ear Insights, get set up now!

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This episode of In-Ear Insights is brought to you by Spin Sucks.

If you work in communications or public relations, you've heard of the PESO (Paid/Earned/Shared/Owned) media model, pioneered by Gini Dietrich and the team at Spin Sucks. Take the next step and level up your career by earning a professional PESO model certification from Spin Sucks and Syracuse University.

In an eight-week online course, you'll learn PESO model strategy, effective use of all four media types, how PESO forms the foundation of your overall communications strategy, and how to tie communications to business impacts like lead generation and overall business goals.

When you complete the course, you'll earn an accredited certificate from Syracuse University's SI Newhouse School of Public Communications, a powerful tool for setting yourself apart and above in the job market.

Learn more about PESO model certification here.

In this week's In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss early warning systems. When looking at your analytics, what metrics constitute leading, realtime, or lagging indicators, and how should you think about using them to determine when trouble is brewing? Learn about what exponential math is, how it factors into trend detection, and how SEO and social listening help build your indicators.

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In-Ear Insights has a companion newsletter, In the Headlights. Every Wednesday, we publish original perspectives, fresh data about marketing analytics topics you care about, and recap some of the most important articles in marketing analytics, data science, social media, SEO, and business leadership. Subscription is free.

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In this episode, Katie and Chris discuss finding product market fit in turbulent economic conditions. How do you determine what constitutes a need versus a want? What are the pain points of a target customer? Listen in for useful tips about finding product-market fit and some key proof points for your product marketing.

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In-Ear Insights has a companion newsletter, In the Headlights. Every Wednesday, we publish original perspectives, fresh data about marketing analytics topics you care about, and recap some of the most important articles in marketing analytics, data science, social media, SEO, and business leadership. Subscription is free.

Sign up today at TrustInsights.ai/newsletter

In this episode, Katie and Chris discuss preparing your career for an economic downturn with advice appropriate for the present day and yet-to-be-seen scenarios. From skills and certifications to building a personal brand to how to pitch people, get practical advice for making it through a financial crisis, global recession, or other unforeseen circumstances.

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In-Ear Insights has a companion newsletter, In the Headlights. Every Wednesday, we publish original perspectives, fresh data about marketing analytics topics you care about, and recap some of the most important articles in marketing analytics, data science, social media, SEO, and business leadership. Subscription is free.

Sign up today at TrustInsights.ai/newsletter

In this episode of In-Ear Insights, Katie and Chris respond to a listener question: how valid are predictive analytics forecasts when you're in the middle of massively unpredictable events? How do you deal with the anomalies of a black swan event, and how do you tell the difference between an anomaly and a breakout (continuing trend)? Plus, learn what exponential thinking is and how to apply it to your business forecasting.

If you're not already subscribed to In-Ear Insights, get set up now!

• In-Ear Insights on Apple Podcasts
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• In-Ear Insights on all other podcasting software

In-Ear Insights has a companion newsletter, In the Headlights. Every Wednesday, we publish original perspectives, fresh data about marketing analytics topics you care about, and recap some of the most important articles in marketing analytics, data science, social media, SEO, and business leadership. Subscription is free.

Sign up today at TrustInsights.ai/newsletter

In this week's In-Ear Insights, Katie and Chris answer a mailbag question from Denise:

"My question is about UX copywriting. Other than using a service like "crystalknows.com," how do I know which words and phrases influence a specific buyer persona? Which words or CTAs influence a 35-year-old CTO male who makes craft beers on the weekends?"

Dig into this episode as they discuss using data, what data sources to consider, and both data-driven and human-driven marketing initiatives to reach a known target audience.

If you're not already subscribed to In-Ear Insights, get set up now!

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In-Ear Insights has a companion newsletter, In the Headlights. Every Wednesday, we publish original perspectives, fresh data about marketing analytics topics you care about, and recap some of the most important articles in marketing analytics, data science, social media, SEO, and business leadership. Subscription is free.

Sign up today at TrustInsights.ai/newsletter

In this episode of In-Ear Insights, you'll enjoy the Data Science 101 session at Social Media Marketing World given by Chris. An off-the-books speaker meetup talk, this is the first time this content has been shown publicly, and due to A/V issues, the slides were hand draw and can be found below.

Enjoy the workshop!

In this episode of In-Ear Insights, Katie and Chris discuss whether or not you need data science skills to be an effective marketer. Find out the answer, plus why machines won't be taking your job any time soon, as well as some helpful tips for growing your marketing analytics skills.

Mentioned in the show: Hugging Face's Distil-GPT2 playground. Try it out!

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In-Ear Insights has a companion newsletter, In the Headlights. Every Wednesday, we publish original perspectives, fresh data about marketing analytics topics you care about, and recap some of the most important articles in marketing analytics, data science, social media, SEO, and business leadership. Subscription is free.

Sign up today at TrustInsights.ai/newsletter

In this week's In-Ear Insights, Katie and Chris address pressing questions about the ethics of marketing analytics, data collection, and consumers' right to privacy. What should marketers be collecting? What shouldn't they? What are the implications of unused, personally identifiable information laying around in marketing analytics, marketing automation, and CRM systems? Tune in now to learn how to mitigate your risks.

If you're not already subscribed to In-Ear Insights, get set up now!

• In-Ear Insights on Apple Podcasts
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• In-Ear Insights on all other podcasting software

In-Ear Insights has a companion newsletter, In the Headlights. Every Wednesday, we publish original perspectives, fresh data about marketing analytics topics you care about, and recap some of the most important articles in marketing analytics, data science, social media, SEO, and business leadership. Subscription is free.

Sign up today at TrustInsights.ai/newsletter