In this week's In-Ear Insights, Katie and Chris talk social media competitive research. How do you conduct competitive research with social media data? What data should you look for, and where do you get it? What data isn't available? Most important, how do you turn all the data into a cohesive picture – and how important is it? Listen in as they discuss the most modern techniques for competitive research on social networks.

In-Ear Insights is brought to you by Knowledge Matters.

Do you teach marketing at the collegiate level? Imagine using immersive, visual, interactive marketing simulations designed for today's digitally-native students.

Besides bringing marketing concepts to life, it's cloud based and includes automatic grading and easy integration with all the popular collegiate learning management systems such as Canvas, Blackboard or Moodle.

If you would like to check out case simulations that cover all the key concepts for an Intro to Marketing course like Pricing, Promotion, Market Research, Market Segmentation, and much more, sign up today for a demo at: www.knowledgematters.com/podcast

In this week's In-Ear Insights, Katie and Chris tackle a mailbag full of marketing questions, such as:

• How do you define the differences between prospect, lead, marketing qualified lead (MQL), and sales qualified lead (SQL)?
• What do you do to find inspiration for agency proposals and pitches?
• How important is personal brand in an agency?
• What are best practices for SEO in a merger/acquisition?
• How can B2B marketers skill up on LinkedIn?

Listen in for the answers to these questions and more.

In-Ear Insights is brought to you by Knowledge Matters.

Do you teach marketing at the collegiate level? Imagine using immersive, visual, interactive marketing simulations designed for today's digitally-native students.

Besides bringing marketing concepts to life, it's cloud based and includes automatic grading and easy integration with all the popular collegiate learning management systems such as Canvas, Blackboard or Moodle.

If you would like to check out case simulations that cover all the key concepts for an Intro to Marketing course like Pricing, Promotion, Market Research, Market Segmentation, and much more, sign up today for a demo at: www.knowledgematters.com/podcast

Listen to the audio here:

In this episode of In-Ear Insights, listen to the full audio from our Social Networks 2020 webinar, covering what social media platforms you need to focus on in 2020. This webinar was hosted in partnership with Talkwalker, and features Trust Insights cofounder Christopher Penn and Talkwalker's Albane Flamant.

In-Ear Insights is brought to you by Knowledge Matters.

Do you teach marketing at the collegiate level? Imagine using immersive, visual, interactive marketing simulations designed for today's digitally-native students.

Besides bringing marketing concepts to life, it's cloud based and includes automatic grading and easy integration with all the popular collegiate learning management systems such as Canvas, Blackboard or Moodle.

If you would like to check out case simulations that cover all the key concepts for an Intro to Marketing course like Pricing, Promotion, Market Research, Market Segmentation, and much more, sign up today for a demo at: www.knowledgematters.com/podcast

In this episode of In-Ear Insights, Katie and Chris discuss the latest changes to Google's query processing using the BERT natural language processing pre-trained model, its impact on SEO, and how to holistically address the impact of machine learning models on your overall marketing planning.

In-Ear Insights is brought to you by Knowledge Matters.

Do you teach marketing at the collegiate level? Imagine using immersive, visual, interactive marketing simulations designed for today's digitally-native students.

Besides bringing marketing concepts to life, it's cloud based and includes automatic grading and easy integration with all the popular collegiate learning management systems such as Canvas, Blackboard or Moodle.

If you would like to check out case simulations that cover all the key concepts for an Intro to Marketing course like Pricing, Promotion, Market Research, Market Segmentation, and much more, sign up today for a demo at: www.knowledgematters.com/podcast

In this week's In-Ear Insights, we present the full session audio from our talk at the MarketingProfs B2B Forum 2019 on how to build better analytics dashboards and reports with data storytelling and analytics frameworks. Listen in for key principles, and if you'd like to get the slides and video from this talk, they're available here.

In-Ear Insights is brought to you by Knowledge Matters.

Do you teach marketing at the collegiate level? Imagine using immersive, visual, interactive marketing simulations designed for today's digitally-native students.

Besides bringing marketing concepts to life, it's cloud based and includes automatic grading and easy integration with all the popular collegiate learning management systems such as Canvas, Blackboard or Moodle.

If you would like to check out case simulations that cover all the key concepts for an Intro to Marketing course like Pricing, Promotion, Market Research, Market Segmentation, and much more, sign up today for a demo at: www.knowledgematters.com/podcast

In this week's In-Ear Insights, Katie and Chris talk about the declining impact and availability of social media metrics when it comes to influencer marketing. As data becomes harder to get ahold of, what are our options? The answer: SEO. Using SEO and traffic metrics along with rigorous analytics tracking is the path to demonstrating impact and even ROI in influencer marketing. Listen now to hear useful tips for configuring your own influencer analytics.

In-Ear Insights is brought to you by Knowledge Matters.

Do you teach marketing at the collegiate level? Imagine using immersive, visual, interactive marketing simulations designed for today's digitally-native students.

Besides bringing marketing concepts to life, it's cloud based and includes automatic grading and easy integration with all the popular collegiate learning management systems such as Canvas, Blackboard or Moodle.

If you would like to check out case simulations that cover all the key concepts for an Intro to Marketing course like Pricing, Promotion, Market Research, Market Segmentation, and much more, sign up today for a demo at: www.knowledgematters.com/podcast

In this episode of In-Ear Insights, Katie and Chris discuss what to do when you data sources off the beaten path. What if the data you have doesn't answer the questions you have? Where do you go to get such data? Listen in as they explore Mastodon, cryptocurrencies, and so much more.

In-Ear Insights is brought to you by Knowledge Matters.

Do you teach marketing at the collegiate level? Imagine using immersive, visual, interactive marketing simulations designed for today's digitally-native students.

Besides bringing marketing concepts to life, it's cloud based and includes automatic grading and easy integration with all the popular collegiate learning management systems such as Canvas, Blackboard or Moodle.

If you would like to check out case simulations that cover all the key concepts for an Intro to Marketing course like Pricing, Promotion, Market Research, Market Segmentation, and much more, sign up today for a demo at: www.knowledgematters.com/podcast

In this week's In-Ear Insights, Katie and Chris share takeaways and insights from the live webinar and on-site event at Talkwalker Inc.'s US headquarters. Listen as they reveal statistics that surprised them (such as the number of brands with no YouTube strategy), how to stay current on social media news, and much more. Watch the video from the session below.

In-Ear Insights is brought to you by Knowledge Matters.

Do you teach marketing at the collegiate level? Imagine using immersive, visual, interactive marketing simulations designed for today's digitally-native students.

Besides bringing marketing concepts to life, it's cloud based and includes automatic grading and easy integration with all the popular collegiate learning management systems such as Canvas, Blackboard or Moodle.

If you would like to check out case simulations that cover all the key concepts for an Intro to Marketing course like Pricing, Promotion, Market Research, Market Segmentation, and much more, sign up today for a demo at: www.knowledgematters.com/podcast

Can't see anything? Watch it on YouTube here.

In this week's episode, Katie and Chris discuss what it takes to get started on a new social networking platform. Interested in Tiktok? Want to up your YouTube game? Listen in for their tips on how to get started, from trialing the platform to audience analytics to qualitative research in order to make the most of the time you have. Missed our Social Networks 2020 paper? Get it here.

In-Ear Insights is brought to you by Knowledge Matters.

Do you teach marketing at the collegiate level? Imagine using immersive, visual, interactive marketing simulations designed for today's digitally-native students.

Besides bringing marketing concepts to life, it's cloud based and includes automatic grading and easy integration with all the popular collegiate learning management systems such as Canvas, Blackboard or Moodle.

If you would like to check out case simulations that cover all the key concepts for an Intro to Marketing course like Pricing, Promotion, Market Research, Market Segmentation, and much more, sign up today for a demo at: www.knowledgematters.com/podcast

In this week's In-Ear Insights, Katie and Chris discuss the different strategies, tactics, and methods behind lead generation, from advertising to relationship marketing to blind spots in your marketing strategy. Learn strategies for matching lead generation efforts to your digital customer journey.

In-Ear Insights is brought to you by Knowledge Matters.

Do you teach marketing at the collegiate level? Imagine using immersive, visual, interactive marketing simulations designed for today's digitally-native students.

Besides bringing marketing concepts to life, it's cloud based and includes automatic grading and easy integration with all the popular collegiate learning management systems such as Canvas, Blackboard or Moodle.

If you would like to check out case simulations that cover all the key concepts for an Intro to Marketing course like Pricing, Promotion, Market Research, Market Segmentation, and much more, sign up today for a demo at: www.knowledgematters.com/podcast