In this week's episode of In-Ear Insights, Katie and Chris tackle the thorny issues of user data privacy and what expectations a company should plan to meet when it comes to protecting users – even when the users make bad choices. Learn the different types of private data – PII, SPI, and PHI – as well as hear about a massive dataset in the wild that probably shouldn't be.

In-Ear Insights is brought to you by Knowledge Matters.

Do you teach marketing at the collegiate level? Imagine using immersive, visual, interactive marketing simulations designed for today's digitally-native students.

Besides bringing marketing concepts to life, it's cloud based and includes automatic grading and easy integration with all the popular collegiate learning management systems such as Canvas, Blackboard or Moodle.

If you would like to check out case simulations that cover all the key concepts for an Intro to Marketing course like Pricing, Promotion, Market Research, Market Segmentation, and much more, sign up today for a demo at: www.knowledgematters.com/podcast

Listen to the audio here

In this episode of In-Ear Insights, Katie and Chris discuss quarterly review and planning. When you do your quarterly review of marketing metrics, what do you look at? How do you strategize? What insights do you glean? As mentioned in the show, this week's episode comes with two visuals so you can follow along with the review. Enjoy!

The customer journey map:

The most valuable pages map:

Shameless plug: want one of these for your own company? Contact us.

In-Ear Insights is brought to you by Knowledge Matters.

Do you teach marketing at the collegiate level? Imagine using immersive, visual, interactive marketing simulations designed for today's digitally-native students.

Besides bringing marketing concepts to life, it's cloud based and includes automatic grading and easy integration with all the popular collegiate learning management systems such as Canvas, Blackboard or Moodle.

If you would like to check out case simulations that cover all the key concepts for an Intro to Marketing course like Pricing, Promotion, Market Research, Market Segmentation, and much more, sign up today for a demo at: www.knowledgematters.com/podcast

In this episode of In-Ear Insights, Katie and Chris talk the summer slowdown, the time of year when B2B marketers face ever-increasing out of office autoreplies and campaign performance historically drops. What should you do as a marketer during the known slow periods? Options discussed on the show include:

• Training and professional development
• Backlog creation for agile marketing sprints
• Project development
• Experimentation and lab work
• Marketing to the people who are still in the office

Listen to the episode to spark ideas for your own marketing!

In-Ear Insights is brought to you by Knowledge Matters.

Do you teach marketing at the collegiate level? Imagine using immersive, visual, interactive marketing simulations designed for today's digitally-native students.

Besides bringing marketing concepts to life, it's cloud based and includes automatic grading and easy integration with all the popular collegiate learning management systems such as Canvas, Blackboard or Moodle.

If you would like to check out case simulations that cover all the key concepts for an Intro to Marketing course like Pricing, Promotion, Market Research, Market Segmentation, and much more, sign up today for a demo at: www.knowledgematters.com/podcast

In this episode of In-Ear Insights, Katie and Chris deconstruct a graphic by Scott Brinker on different methodologies for evaluating and deploying marketing technology. What does waterfall marketing technology deployment look like? What does agile marketing technology deployment look like? Is Scott onto something, or is it a bad fit for an analogy?

As discussed, here's the graphic from this week's episode:

In-Ear Insights is brought to you by Knowledge Matters.

Do you teach marketing at the collegiate level? Imagine using immersive, visual, interactive marketing simulations designed for today's digitally-native students.

Besides bringing marketing concepts to life, it's cloud based and includes automatic grading and easy integration with all the popular collegiate learning management systems such as Canvas, Blackboard or Moodle.

If you would like to check out case simulations that cover all the key concepts for an Intro to Marketing course like Pricing, Promotion, Market Research, Market Segmentation, and much more, sign up today for a demo at: www.knowledgematters.com/podcast

In this episode of In-Ear Insights, Katie and Chris talk about Instagram analytics. With Instagram already testing out the removal of Likes, what impact will this have on brands who rely on Instagram analytics data to discover and value Instagram influencers? Why is Facebook, Instagram's parent company, doing this? (hint: money) Listen to the episode to find out!

In-Ear Insights is brought to you by Knowledge Matters.

Do you teach marketing at the collegiate level? Imagine using immersive, visual, interactive marketing simulations designed for today's digitally-native students.

Besides bringing marketing concepts to life, it's cloud based and includes automatic grading and easy integration with all the popular collegiate learning management systems such as Canvas, Blackboard or Moodle.

If you would like to check out case simulations that cover all the key concepts for an Intro to Marketing course like Pricing, Promotion, Market Research, Market Segmentation, and much more, sign up today for a demo at: www.knowledgematters.com/podcast

In this week's In-Ear Insights, Katie and Chris discuss corporate social responsibility, social good, and ways of making a difference that don't necessarily involve large financial contributions to causes. Listen in for an upcoming example of how Trust Insights will be using its powers for good.

In-Ear Insights is brought to you by Knowledge Matters.

Do you teach marketing at the collegiate level? Imagine using immersive, visual, interactive marketing simulations designed for today's digitally-native students.

Besides bringing marketing concepts to life, it's cloud based and includes automatic grading and easy integration with all the popular collegiate learning management systems such as Canvas, Blackboard or Moodle.

If you would like to check out case simulations that cover all the key concepts for an Intro to Marketing course like Pricing, Promotion, Market Research, Market Segmentation, and much more, sign up today for a demo at: www.knowledgematters.com/podcast

In this episode of In-Ear Insights, we present the audio from our New England Direct Marketing Association opening keynote. How will AI be used by direct marketers? Listen to this episode, and if you'd like to catch the video, it's available here.

In this episode of In-Ear Insights, Katie and Chris discuss when dashboards like Google Data Studio are the best choice and especially when they're not the best choice for getting insights out of data. What do dashboards do well, and what do they do poorly? Listen to this episode for a list of best practices around dashboards and data visualization.