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by cspenn | Sep 18, 2019 | conferences, events, podcast, video | 0 comments

In this episode of In-Ear Insights, Katie and Chris recorded live at the Marketing Technology conference about the types of equipment to bring to an event, from microphones to cameras to wiring. Listen to this episode to learn how they make the most of every opportunity to generate multiple types of content.

In-Ear Insights is brought to you by Knowledge Matters.

Do you teach marketing at the collegiate level? Imagine using immersive, visual, interactive marketing simulations designed for today's digitally-native students.

Besides bringing marketing concepts to life, it's cloud based and includes automatic grading and easy integration with all the popular collegiate learning management systems such as Canvas, Blackboard or Moodle.

If you would like to check out case simulations that cover all the key concepts for an Intro to Marketing course like Pricing, Promotion, Market Research, Market Segmentation, and much more, sign up today for a demo at: www.knowledgematters.com/podcast

In this episode of In-Ear Insights, Katie and Chris recap some of the highlights and major lessons of recent mega-conferences like INBOUND and Content Marketing World. They also tackle the revolving door problem that plagues conferences, perpetually keeping the majority of content at the 101 level, and what businesses who want to level up past 101 should consider in addition to conferences and trade shows. Tune in now!

Be sure to check out the visual data recap of both events as well.

In-Ear Insights is brought to you by Knowledge Matters.

Do you teach marketing at the collegiate level? Imagine using immersive, visual, interactive marketing simulations designed for today's digitally-native students.

Besides bringing marketing concepts to life, it's cloud based and includes automatic grading and easy integration with all the popular collegiate learning management systems such as Canvas, Blackboard or Moodle.

If you would like to check out case simulations that cover all the key concepts for an Intro to Marketing course like Pricing, Promotion, Market Research, Market Segmentation, and much more, sign up today for a demo at: www.knowledgematters.com/podcast

In this week's episode, listen in as CEO Katie Robbert teaches predictive analytics for a variety of markets and industries such as real estate, healthcare, and many others. Learn what predictive analytics is, how it works, and use cases such as revenue forecasting, marketing planning, and more.

In-Ear Insights is brought to you by Knowledge Matters.

Do you teach marketing at the collegiate level? Imagine using immersive, visual, interactive marketing simulations designed for today's digitally-native students.

Besides bringing marketing concepts to life, it's cloud based and includes automatic grading and easy integration with all the popular collegiate learning management systems such as Canvas, Blackboard or Moodle.

If you would like to check out case simulations that cover all the key concepts for an Intro to Marketing course like Pricing, Promotion, Market Research, Market Segmentation, and much more, sign up today for a demo at: www.knowledgematters.com/podcast

Just kidding. This episode is about marketing planning, marketing strategy, and marketing budgeting. As autumn rolls around, companies begin the extensive planning process for the coming calendar year, and one of the most searched-terms during the next 6 weeks is "marketing plan template". In this episode, Katie and Chris discuss marketing planning, how to plan for uncertainty, what your plan should look like in case of a recession, and even a few sneak peeks at an upcoming research paper on what social networks to pay attention to in 2020. Tune in now!

In-Ear Insights is brought to you by Knowledge Matters.

Do you teach marketing at the collegiate level? Imagine using immersive, visual, interactive marketing simulations designed for today's digitally-native students.

Besides bringing marketing concepts to life, it's cloud based and includes automatic grading and easy integration with all the popular collegiate learning management systems such as Canvas, Blackboard or Moodle.

If you would like to check out case simulations that cover all the key concepts for an Intro to Marketing course like Pricing, Promotion, Market Research, Market Segmentation, and much more, sign up today for a demo at: www.knowledgematters.com/podcast

Listen to the audio here:

In this week's In-Ear Insights, Katie and Chris discuss the fine balancing act of when to gate content, when not to gate it, and even when to charge for it. What constitutes content good enough to put behind a wall? What constitutes content good enough to ask someone for money? Listen in as they debate the creation of new software tools, the internal process for making decisions about gating content at Trust Insights, and much more.

In-Ear Insights is brought to you by Knowledge Matters.

Do you teach marketing at the collegiate level? Imagine using immersive, visual, interactive marketing simulations designed for today's digitally-native students.

Besides bringing marketing concepts to life, it's cloud based and includes automatic grading and easy integration with all the popular collegiate learning management systems such as Canvas, Blackboard or Moodle.

If you would like to check out case simulations that cover all the key concepts for an Intro to Marketing course like Pricing, Promotion, Market Research, Market Segmentation, and much more, sign up today for a demo at: www.knowledgematters.com/podcast

In this episode of In-Ear Insights, listen to the full, un-abridged audio from CEO Katie Robbert's talk at the Business Analytics Conference (BACon) as she walks through use-cases for predictive analytics in multiple industries, from forecasting real estate sales to customer service call center staffing. You'll also learn what constitutes good data and the overall predictive analytics process.

In-Ear Insights is brought to you by Knowledge Matters.

Do you teach marketing at the collegiate level? Imagine using immersive, visual, interactive marketing simulations designed for today's digitally-native students.

Besides bringing marketing concepts to life, it's cloud based and includes automatic grading and easy integration with all the popular collegiate learning management systems such as Canvas, Blackboard or Moodle.

If you would like to check out case simulations that cover all the key concepts for an Intro to Marketing course like Pricing, Promotion, Market Research, Market Segmentation, and much more, sign up today for a demo at: www.knowledgematters.com/podcast

In this episode of In-Ear Insights, Katie and Chris review the basics of agile marketing:

• What agile marketing is
• Where agile marketing came from
• What practices are easiest to adopt for marketers
  • Sprint planning
  • Scrums
  • Kanban boards
  • Standups
• What marketers should know about agile marketing

Listen in and use these ideas to improve your own marketing!

In-Ear Insights is brought to you by Knowledge Matters.

Do you teach marketing at the collegiate level? Imagine using immersive, visual, interactive marketing simulations designed for today's digitally-native students.

Besides bringing marketing concepts to life, it's cloud based and includes automatic grading and easy integration with all the popular collegiate learning management systems such as Canvas, Blackboard or Moodle.

If you would like to check out case simulations that cover all the key concepts for an Intro to Marketing course like Pricing, Promotion, Market Research, Market Segmentation, and much more, sign up today for a demo at: www.knowledgematters.com/podcast

In this episode, Katie and Chris discuss ways of avoiding running out of content marketing. How do you keep things fresh and relevant once you've tackled the major topics that you want to be known for? Follow along as they look at analyzing competitors with predictive SEO forecasts, and even develop a new product idea from the search data.

The chart referenced in the episode is this:

In-Ear Insights is brought to you by Knowledge Matters.

Do you teach marketing at the collegiate level? Imagine using immersive, visual, interactive marketing simulations designed for today's digitally-native students.

Besides bringing marketing concepts to life, it's cloud based and includes automatic grading and easy integration with all the popular collegiate learning management systems such as Canvas, Blackboard or Moodle.

If you would like to check out case simulations that cover all the key concepts for an Intro to Marketing course like Pricing, Promotion, Market Research, Market Segmentation, and much more, sign up today for a demo at: www.knowledgematters.com/podcast

In this episode of In-Ear Insights, Katie and Chris discuss the trend of marketing data consolidation, customer data platforms, and how marketers may be unknowingly violating multiple privacy regulations such as GDPR, CCPA, HIPAA, and COPPA in their quest for "one view of the customer". Learn more about some of the regulations, what the penalties are for violations (including jail time), and how to protect yourself and your company.

Noteworthy links:

• HIPAA
• Marketing data and HIPAA
• Understanding protected health information and personal data
• COPPA
• GDPR
• CCPA

In-Ear Insights is brought to you by Knowledge Matters.

Do you teach marketing at the collegiate level? Imagine using immersive, visual, interactive marketing simulations designed for today's digitally-native students.

Besides bringing marketing concepts to life, it's cloud based and includes automatic grading and easy integration with all the popular collegiate learning management systems such as Canvas, Blackboard or Moodle.

If you would like to check out case simulations that cover all the key concepts for an Intro to Marketing course like Pricing, Promotion, Market Research, Market Segmentation, and much more, sign up today for a demo at: www.knowledgematters.com/podcast

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by cspenn | Jul 17, 2019 | content, podcast, predictive analytics | 0 comments

In this episode of In-Ear Insights, Katie and Chris tackle a myriad number of ways to never run out of content marketing ideas. What happens when your well runs dry? Where can you go for inspiration, insights, and starting materials? Listen to this episode to refill your content marketing queue with content that will bring great customer results.

In-Ear Insights is brought to you by Knowledge Matters.

Do you teach marketing at the collegiate level? Imagine using immersive, visual, interactive marketing simulations designed for today's digitally-native students.

Besides bringing marketing concepts to life, it's cloud based and includes automatic grading and easy integration with all the popular collegiate learning management systems such as Canvas, Blackboard or Moodle.

If you would like to check out case simulations that cover all the key concepts for an Intro to Marketing course like Pricing, Promotion, Market Research, Market Segmentation, and much more, sign up today for a demo at: www.knowledgematters.com/podcast