In today's episode of In-Ear Insights, Katie Robbert and Christopher Penn debate the Trust Insights study on the impact of hashtags. Our original research showed they have neither helpful nor harmful impact on follower growth or engagement, but we debate how much nuance is in the data. Are there exceptions to the rule? If so, what are they? Tune in to listen to the debate – and stay tuned for additional research.

In this week's In-Ear Insights, Katie and Chris discuss what it takes for marketing professionals to advance their own learning and development. Should they wait for formal training? If not, how should they approach learning in a field which is constantly changing?

In this episode of In-Ear Insights, listen as Katie and Chris discuss chatbots in marketing. What are chatbots good at? What are they bad at? Will chatbots take your job? How do you build the training library of questions a chatbot should answer?

Katie and Chris also reference some of the common platforms like SnapEngage, MobileMonkey, IBM Watson, Wit.ai and many more. Listen in!

by cspenn | Mar 6, 2019 | conferences, content, events, marketing, strategy | 0 comments

In this episode of In-Ear Insights, Katie and Chris talk through what marketers should do to prepare for and make the most of event and conference marketing. What should marketers prepare in advance? How do you network effectively at events? Listen in as they discuss best practices, tips, and ways to get as much out of your conference ticket price as possible.

In this episode, Katie and Chris review the field of customer experience analytics. What are customer experience analytics, and what comprises their components? From simple data points like returning users to the website to Net Promoter Scores, join them on a walk through the customer journey and how to measure it at every step.