In Good Company

Today the floor is all yours! Let us induldge in some of our community's business NIGHTMARES!

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What is top of the list when starting a business? Well.. let us help you right here!

Thinking about starting a business or going out on your own? It’s exciting… but also a little terrifying.

In this episode, Em and Karina break down five things they believe every founder should do before taking the leap into self-employment. From getting clear on your “why” and doing a lifestyle audit, to building your own personal board of directors and mapping out your first three months.

They also talk honestly about the emotional rollercoaster of running a business, the sacrifices that sometimes come with it, and why having good people around you can make all the difference.

If you’re thinking about starting a business, side hustle, or freelance career - this episode is your practical (and slightly unfiltered) starting point.

Resources:

IGC Good Guide to Starting a Business - https://youreingoodcompany.com.au/the-good-guide-to-starting-a-business/

Personal Board of Directors Worksheet - https://youreingoodcompany.com.au/personal-board-of-directors-worksheet/

Business Structures - https://business.gov.au/planning/business-structures-and-types/business-structures

Before we interview anyone else… we interviewed each other!

Before In Good Company, there was The Management Group and The Hype Dept. In this episode, Em and Karina share the journeys that led them to start their own businesses.

Emily Hill began her career at The Management Group before gaining experience across events, partnerships, sales and marketing at Melbourne Football Club during one of the most unpredictable periods in sport. In 2024, she returned to take over the business and now helps companies maximise their impact through events, marketing and partnerships.

Karina Whiteford’s path started in retail before moving into motorsport and eventually Collingwood Football Club, where she spent six seasons connecting fans with the club across brand, marketing and match day activations. After a Premiership with the Pies, she launched The Hype Dept., a sports marketing agency focused on fan engagement, alongside Good Dub Co., supporting personal and professional development in the sports industry.

We all know that gut feeling when you meet someone new, the one that instantly tells you if they’re your kind of person. In this episode, Em and Karina unpack the idea of your “Good Person Radar” and why surrounding yourself with good people leads to better business. From choosing clients and collaborators to knowing when to swipe left, it’s about building a network you’re proud to work with and grow alongside.

Welcome to In Good Company, the podcast that believes good business starts with good people!

In this episode we want to give you an introduction into who we are, what we are about, and want we are going to bring you every week right here.

Sources:

• 2025 Australian Business Statistics - https://www.money.com.au/research/australian-business-statistics#state

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Follow us on Instagram: https://www.instagram.com/youreingoodcompany__/

Find us on LinkedIn: https://www.linkedin.com/company/youreingoodcompany/

Check out our website: https://youreingoodcompany.com.au

Reach out: [email protected]