The CPG Guys, Sri & PVSB, are joined in this episode by Alan Verdun, the President at brandshare, the leader in Connected Sampling that creates omnichannel brand experiences to accelerate purchase conversion. Through curated subscription boxes, loyalty programs and e-commerce sampling with digital connectivity, they can engage millions of consumers monthly – connecting brands to their target consumers.

This is the second in a 3 part series with brandshare.

Follow Brandshare online at: http://www.brandshare.us

Alan answer these questions: 

1. Please share for your audience your journey from Syracuse university to Brandshare in New York. What need or white space in the industry did you see that attracted you to brandshare?
2. As you mentioned, Brandshare’s primary business is brand sampling. Sampling has also been here forever. I still remember Saturdays in an earlier life at costco exclusively doing just this - sampling. Now the store model is rapidly evolving to discovery online, why do physical samples matter?
3. How does brandshare provide an experience for brands in this scenario - connecting physical samples to online discovery and innovating hunting by consumers?
4. Let’s get to how the sausage is made. Tell us about the end to end client experience of working with brandshare. Once a brand decides to work with brandshare what happens next? How long does it take to fully implement? What are challenges in sampling - especially product cost and distribution issues?.
5. How do you determine and coach brands if its for them - category choices here in play? What about scaled brands looking to increase some HH penetration or doing a/b testing?  
6. What consumer segments can a brand client target for connected sampling? Do you harness all the data you may be collecting - how does this happen, does the brand work with you for sample targeting vs a recommendation from you?
7. Tell us about all your other services - we know you are in performance media, shopper audience measurement, conversational commerce or even part of retail media networks.
8. Why should a brand work with brandshare vs others in this space? What message would you like to leave with our audience?

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CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.