Depending on marketing objectives you may need additional support.  Learn when to hire a marketing agency vs. utilizing your in-house marketing team.

Episode notes

When a new marketing project kicks off, it can be hard to pull together the right team for the job. Evaluating the current and potential talent within your organization can be time-consuming, political, and down-right difficult. And once you do have a good lay of the land, you may find you don't have the internal resources you need to get the job done right. At this point, you might find yourself asking, "Should I hire a marketing agency?"

As marketing budgets get smaller, the importance of appropriately managing your marketing dollars can add yet another layer to the project management process. With all of the data, information, people, and other variables to consider, how do you know which projects need more dollars? When does it make sense to keep a project in-house? When should you start looking at external creative or marketing firms? What are the pros and cons of each approach?

In this podcast, the Umault team discusses:

• How the sales funnel should inform your decision to keep a project in-house vs hiring an external marketing agency
• Why your branding video can benefit from an outside perspective
• How keeping your high volume and social media videos in-house can save you time and money
• The importance of finding an expert agency when you do decide to go out-of-house

Learn more: https://umault.com/insights/