In Just 5 Minutes a Day Find Success With Proactive Sales | Alex Goldfayn (Author) | DH047

Alex Goldfayn only needs 5 minutes of your time.

As Alex Goldfayn, best-selling author and the brain behind the "5-Minute Selling" sales system, discusses on the Digital Hospitality podcast that old-fashioned communication method of the proactive phone call still may be the best. Especially in 2020.

The heart of the Digital Hospitality thesis comes from serving others — but the brain is the smartphone.

Since Apple absolutely changed the game for business owners (and the world) with the invention of the original iPhone, a plethora of apps and digital platforms have allowed owners and operators to communicate with customers like never before.

But what about how business owners and operators first communicated on these devices? The original way was the phone call. Remember those?

“People are more reachable than ever,” podcast guest Alex Goldfayn said about COVID times in his conversation with Digital Hospitality host and Cali BBQ Media owner Shawn Walchef. “Nobody's traveling. Nobody's flying. Nobody's going to meetings. Everybody's reachable.”

Because of this standstill, reaching someone by phone call is easier — and more powerful — than ever.

5-Minute Selling System:

As Alex Goldfayn asserts in his new book "5-Minute Selling: The Proven, Simple System That Can Double Your Sales ... Even When You Don't Have Time" building your business by phone call is as easy as carving out the same amount of time it takes to listen to a song on Spotify.

“Five minutes a day,” says Alex. “It’s about being proactive on outbound communication to your customers and prospects when nothing is wrong. That's the key.”

Wait a minute – call your customer when nothing’s wrong? Yup, that’s exactly where the sales sweet spot and ability to stand out and build relationships exists.

“If you're a customer, you tend to hear from those people when something's wrong,” Alex Goldfayn explains to salespeople and business owners. “I'm suggesting you call when nothing's wrong.”

So, what’s that look like?

“Say, ‘How are you? I was thinking about you. How's your family? Now, what do you have going on that I can help you with?’” suggests Alex. “How many times does your phone ring with a service provider or a salesperson that’s trying to help you when nothing's wrong? You know, when there isn't an urgent matter? ‘Just checking in with you. I was thinking about you. How are you? How's your family now? Now, where can I help you? Tell me what you're working on.’”

Building existing relationships and offering new value is as easy as five minutes of personal communication.

By making these quick calls when nothing is wrong, you have a chance to provide new opportunities with less pressure and get on your customer’s mind.

“90 to 95 percent of people who sell are reactive, which means it's really easy to stand out from that crowd,” explains Alex. “If you can do five minutes of practice selling, you will put yourself above 90 to 95 percent of the competition, so it's really easy to stand out in this crowd.”

What makes you different makes you great and standing out is more important than ever in this attention economy.

It’s also a breath of fresh air and flexibility in the world of video meetings.

“A phone call almost has more depth to it than a Zoom meeting,” Alex believes. “I want to be able to hear your voice and move around my office.”

The Two Week Challenge:

While you’ll have to read 5-Minute Selling to get all of Alex’s jewels, putting the general ideas to practice is as easy as his Two-Week Challenge.

“At the beginning of the book, I lay out a two-week challenge that I present to the readers,” says Alex.

Alex Goldfayn's Two-Week Challenge consists of practicing five minute selling every single workday for two weeks. As expected, the little bit of effort and practice adds up quickly with results.

“10 business days, 50 minutes out of 80 hours,” breaks down Alex. “There’s 80 hours in two workweeks, so give me 50 minutes of proactive communication,