In Practice

How do you develop new ideas within a brand with more than 250 years of history? Where do you look for inspiration, and how do you bring other people with you?

Welcome to the first episode of In Practice, a series of conversations from Holiday Club, hosted by Bisoye Babalola, exploring how creative projects are made. We go behind the finished work to understand the research, references, decisions and challenges that shape it.

Our first guest is Creative Director Alice Bastin, whose experience spans fashion and homeware, from an internship at CELINE and working at Alexander McQueen to her tenure at Wedgwood.

We trace that journey before looking closely at the work itself: how Alice approaches research, where instinct enters the process, and what it takes to develop a creative idea within an established institution.

Through collaborations with Palace and Charles Jeffrey LOVERBOY, Alice discusses bringing different creative worlds into conversation with Wedgwood’s history. From the internal nervousness around Palace to a release encompassing a plate, a cup and a skateboard, she takes us through the decisions behind the finished objects.

Watch the full conversation above.