In Residence with Keith and Laura

Keith and Laura discuss the book "Poke the Box" by Seth Godin and exploring themes around initiative, creativity, and overcoming resistance to starting projects.
Central Themes Laura and Keith explore: - The "lizard brain" (resistance) that prevents people from pursuing creative projects- The "dandelion" metaphor - spreading many seeds knowing some will fail but others will flourish- The concept of "trusting your self" rather than listening to fear - Tall Poppy Syndrome - the societal pressure to not stand out
The path to creative fulfillment isn't about avoiding failure, but rather embracing initiative. Instead of overthinking or waiting for perfect conditions, decide what matters, take that first step, and keep moving forward. Be the initiator, “Go Go Go.”
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Start, Fail, and Do Work that Matters [Rerelease] - Episode 084

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Show Notes were created with assistance from Perplexity AI, which helped generate and organize key points based on the podcast transcript.

After six months of living in separate cities, Keith and Laura share insights on maintaining their relationship despite the distance. Their experience demonstrates how intentional communication, weekend commitments, and personal growth can transform a challenging situation into an opportunity for development.
Laura highlights the importance of establishing consistent routines in her new environment. Initially, her morning routine suffered as she adjusted to living alone in Green Bay. She values intentional communication and the weekend family time they've committed to, whether she travels home or the family comes to Green Bay.
Keith is being mindful of the skills he needs and is developing through this experience. Communication, listening, empathy, collaboration, and flexibility as areas he's intentionally strengthening. Keith is surprised by how well he's adapted to the situation and has used the additional alone time to focus on personal health goals and training. 
Both, Laura and Keith agree that while their arrangement requires effort, their strong foundation and commitment to regular communication have made the transition smoother than expected. Most importantly, they view this long-distance as a temporary, “for right now" situation that's helping them build resilience for the future.
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This post was created with assistance from Perplexity AI, which helped generate and organize key points based on the podcast transcript.

Making Long-Distance Work for Us - Episode 083In Residence with Keith and Laura
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Keith and Laura tackle the pervasive issue of imposter syndrome–that nagging feeling of being unqualified despite evidence to the contrary. Their discussion reveals practical strategies for recognizing and overcoming these feelings in both professional and creative contexts.
Leaning Into DiscomfortKeith describes imposter syndrome as "feeling not qualified" and questioning "why would anybody listen to me talk about this?" His core "crusher statement”–the negative belief at the root of his imposter feelings–is simply "I'm not good enough."
For Keith, the solution isn't about eliminating these feelings but learning to move forward despite them. He emphasizes "leaning into uncomfortable growth" as a mantra that has helped him push through resistance. When he feels the hesitation that comes with imposter syndrome, he recognizes it as a signal that he's on the right path. The discomfort indicates something worth pursuing.
"If you feel that way, it's probably means that you're on the right path," Keith’s practical approach focuses on taking small, actionable steps: "What's the next action I can take that'll get me one step closer?”
Reflection and Continuous ImprovementLaura's imposter syndrome manifests as the fear that "she doesn't know what she's doing." Her response has evolved from overworking (getting to coffee shops at 5 AM and working weekends) to embracing a "workshop approach" to growth.

"What I am committed to is that as I go through this experience, I'm going to be reflective and I'm going to learn.” Laura views each experience as an opportunity for improvement rather than a one-and-done situation.
Laura also distinguishes between confidence and competence. While confidence is about believing in your direction, competence involves acknowledging limitations and building the skills needed along the way. She emphasizes that it's normal to not know everything, but what matters is the commitment to learn and improve.
Pushing ThroughTalking about imposter syndrome with others is crucial. As Keith puts it, "One of the best things you can do is talk about it and find community with others." By normalizing these feelings and sharing strategies, we can all learn to recognize imposter syndrome not as a barrier but as a common experience in the journey of growth.
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Pushing Through Imposter Syndrome [Rerelease] - Episode 82 In Residence with Keith and Laura
Keith and Laura discuss imposter syndrome, how it manifests in their professional and creative lives, and strategies to overcome it.

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This description was created with assistance from Perplexity AI, which helped generate and organize key points based on the podcast transcript.

Keith and Laura discuss risk-taking and thoughtful decision-making. The conversation shares their perspectives on how to approach life's uncertainties with both caution and confidence.
For Keith, risk-taking isn't about gambling with safety or livelihood, but about calculated steps toward growth. Laura highlights opportunity cost, risk mitigation strategies and pre-anticipating potential downsides to make potential risks feel less threatening.
Laura shares her structured decision-making process, centered around a comprehensive rubric system. She creates a matrix with her ultimate goal as the north star, listing three options, and evaluating the pros and cons of each against her criteria.
Keith’s analytical nature sometimes veers toward excessive caution. So, he’s working to lean into the side of risk that is opportunity and possibility. "What if it all works out?" is a powerful reframe to his tendency to “catastrophize.” 
Sometimes the risk is not making the change.
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What If Everything Works Out? - Episode 81

Keith and Laura choose careful analysis and bold action when approaching decisions that feel risky.

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Keith and Laura dive into Brendon Burchard’s The Six Habits of Growth. The couple shares thoughts on, and discusses, the habits: motivation, focus, confidence, energy, purpose, and leadership. 

Laura highlights using Burchard’s high-performance journal.  She credits the structured planning for gaining clarity.  Laura gets clear about what needed to happen that day, and the mindset of "how do I want to show up? And who do I want to be?" 

Keith reflects on overcoming imposter syndrome in monetizing his work. He frames self-doubt as a reoccurring, but passing feeling rather than a permanent identity. This allows him to reclaim agency and move forward through the tension that comes with growth.  

Growth isn’t passive. Through integrating focused planning, energy audits, and other growth habits, Laura and Keith aim to design lives of intention and purpose—no waiting required.

Laura and Keith’s takeaways from The Six Habits of Growth:

Motivation: Sustained through momentum (e.g., training routines) and intentional planning.

Focus: Evaluating life areas (e.g., mental health, finances) to prioritize growth.

Confidence: Building resilience against self-doubt and imposter syndrome.

Energy: Prioritizing "MEDS" (meditation, exercise, diet, sleep) for sustainable productivity.

Purpose: Aligning daily actions with long-term goals.

Leadership: Leading by example, from any position.
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Unlocking Growth: Habits for Intentional Living - Episode 080
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Keith and Laura discuss managing routines, handling disruptions, and setting personal goals.
 Keith opens up about the challenges of maintaining routines amid disruptions. He emphasizes the importance of a “routine floor”—a non-negotiable baseline for daily tasks—to stay grounded.
 Laura highlights the power of structured planning, particularly using tools like the High Performance Journal to align daily actions with long-term goals. She also addresses overcoming shame around unmet goals, advocating for self-compassion and incremental progress. 
Laura and Keith’s biggest takeaways: Intentional planning and reflection turn aspirations into achievable milestones. And, progress requires embracing imperfection and focusing on small, consistent actions.
Keith and Laura discuss designing routines that are built to keep them grounded, action-focused, and flexible.
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Planning for Better - Episode 079
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Keith and Laura discuss family life, romance, and communication in their modern relationship. They find connection by creating intentional, quality time together; embracing and improving their communication styles; and cultivating spontaneity and thoughtful gestures.
Laura and Keith maintain a loving partnership in this busy seasons of life.  Thanks for Joining Us.
Maintaining a Loving Partnership - Episode 78

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Keith and Laura dig into strategies for personal growth, achieving long-term goals, and creating meaningful change. The couple returns to insights from Seth Godin’s book, “This is Strategy.” The conversation explores six core elements from section 63—truth, assertions, alternatives, people, money, and time—and how these can be applied to real-life challenges.
Keith shares his struggles with short-term successes that fail to become sustainable habits, and the difficulties of maintaining long-term consistency. For Keith, the key lies in “focused action”—breaking down large goals into manageable steps while embracing mistakes as opportunities to learn. He highlights the importance of being honest about where you are (truth) and devising flexible plans (alternatives) when things don’t go as expected.
Laura emphasizes the power of small wins in creating meaningful change over time. She shares her own experiences with incremental progress and how small actions build momentum toward larger goals. Laura also underscores the importance of surrounding yourself with supportive people who align with your vision while avoiding “energy vampires” who may derail your progress.
By combining Keith’s focus on actionable steps with Laura’s emphasis on grounded progress, the couple focus on incremental progress rather than immediate results, embrace failure as part of the process, and use tools like reflection and planning to stay adaptable. Whether you’re pursuing health goals or professional aspirations, building a strong foundation is essential and offers a balanced approach to navigating life’s challenges while staying resilient in pursuit of your dreams.

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This is Strategy too - Episode 77
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Inspired by Elizabeth Gilbert's "Big Magic," Keith and Laura dive deeper into the topic of designing and leading one's best life. After reading part of “Big Magic” with a group, Keith wrote himself permission to design and lead his best life. And, sometimes that means doing hard things.
The couple agrees that building the "muscle" of doing hard things is important to living a great life. Even when decisions feel risky or difficult, making the tough choice or taking appropriate risks, can lead to a more open and fulfilling life.
Laura and Keith reflect on pivotal moments in their relationship, where doing the “hard thing” was the best thing. They discuss the nuance of pushing through hard things and how embracing the discomfort of challenges often leads to growth.
Biggest Takeaways:
Give yourself permission to design and lead your best life. Embrace curiosity as a driving force for creativity and personal growth. Recognize the importance of both big and small decisions in shaping your life's trajectory. Push through discomfort and fear to achieve growth and fulfillment. Learn to say "no" to protect your time and energy.


Keith and Laura's conversation serves as a reminder that we all have the power to shape our lives. By embracing creativity, making intentional decisions, and pushing through challenges, we can create a life that aligns with our values and aspirations. 

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Permission Granted - Episode 76In Residence with Keith and Laura
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Keith and Laura dive into the principles of life design as presented in the book "Designing Your Life" by Bill Burnett and Dave Evans. This conversation offers valuable insights for anyone looking to apply design thinking to their personal and professional growth.
Laura brings a structured approach to the conversation, focusing on the importance of clearly defining problems and setting specific goals. She introduces the four life areas focused on in the book: work/career, play, love/relationships, and health.
The idea designing a of coherent life resonated with Keith’s personal goal of achieving happiness and joy in life. Coherency doesn't mean everything will be perfect all the time. But, having the tools to go in between the spaces of coherent and in-coherent, that’s the work for life.
Life's not about achieving perfect balance, but rather about the ongoing act of balancing and adjusting as you move forward. 
Biggest Takeaways:
- Apply design thinking principles to life planning: curiosity, bias to action, reframing, awareness, and radical collaboration. 
- Focus on 4 Key Life Areas: Work/Career, Play, Love/Relationships, and Health. 
- Embrace prototyping and experimentation to "sneak up on your future."
- Clearly define problems you're trying to solve. 
- Build a support team and engage in radical collaboration for personal growth. 
- Remember that life design is an ongoing, iterative process.


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Designing Our Best Life - Episode 75In Residence with Keith and Laura
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