Creativity fuels a good portion of what we do every day -- the universal "we," not just those of us at Cornett. Creativity expert Nir Bashan says as a species we've been lulled into turning off the creative side of our brand in favor of the analytical side to our detriment.

He joined Digging Deeper to talk about his approach to creativity, which he captured with useful ideas in his new book The Creator Mindset. He talks about why businesses don't know how to manage creativity, what we can all do to change that, how we can think differently about problems to fuel our own creativity and more.

Give the episode a watch or listen and let us know what drives your creativity as well.

Learn more about your ad choices. Visit megaphone.fm/adchoices