In The Business

In this episode, we’re joined by Jake Slinn, founder of JS Global Group, who started his business from his bedroom at just 19 years old with only £400 in the bank turning it into a multi-million-pound operation.

Jake shares the full story of how he built one of the UK’s most unique waste management and salvage businesses, dealing with everything from counterfeit goods and seized containers to abandoned freight worth millions.

We talk about his early mistakes, learning the ropes without a degree, and how keeping overheads low helped him grow faster than competitors. Jake also opens up about the mindset shifts that took him from a one-man startup to a £3 million business, and why his best advice for new founders is to “build to sell from day one.”

In this episode, we sit down with Norbert Csorba, a UEFA-qualified coach whose journey from hospitality and construction to academy football at Watford is built on sacrifice, persistence, and emotional intelligence.

Norbert shares how his struggles has shaped his coaching philosophy,  focused on people, process, and mindset.

We talk about what truly separates academy players from grassroots ones, how to build a high-performance environment, and why most people love the idea of success but not the process behind it.

He also opens up about resilience, self-regulation, and how Japanese philosophy and the concept of Ikigai shaped his approach to life and leadership.

If you want to understand what it takes to build an elite mindset in sport, business, or life this episode is for you.

In this episode, we speak with Ashley Johnson, founder of Hyja, a company helping businesses build meaningful partnerships with charities through corporate social responsibility (CSR).Ashley shares how his own experiences with the NHS and family health challenges shaped his mission to help companies make a real impact. From distributing surplus stock to local charities, to creating long-term community partnerships, Hyjas approach turns CSR from a tick-box exercise into something that truly changes lives.We discuss why purpose is essential for motivation, how giving back can improve employee retention, and why smaller local partnerships often make the biggest difference. Ashley also explains the story behind Hyja’s name, its deeply personal logo.If you’ve ever wondered how to build a business with genuine purpose, this episode will bring great value to you.

From one small bakery to a £10 million business with 200 staff and 10 locations, Steve Magnall’s journey shows what real entrepreneurship looks like. He shares how he worked seven days a week, and scaled Two Magpies Bakery from £450K turnover to millions. A powerful story about risk, resilience, and what it really takes to grow a business from the ground up.

From salon chair to startup founder, Alisia, the creator of Paiire Beauty, shares her journey from freelance makeup artist to tech entrepreneur.After two decades in the beauty industry, Alisia realised there was no platform that truly supported artists like her, so she built one. With no tech background, she taught herself the startup world, raised investment, and turned an idea she had in the shower into a real product.In this episode, we discuss:• How she raised funds with zero tech experience• The brutal reality of building an app from scratch• Why she kept going even when the bank hit £0• The mission behind Paiire, connecting artists, clients, and brandsIf you’ve ever had a business idea but didn’t know where to start, this episode will change how you see what’s possible.

We’ve officially hit 20 episodes and what a journey it’s been.In this episode we look back at everything we’ve learned so far from speaking with founders, CEOs and entrepreneurs across the UK. From building multimillion pound companies to starting from nothing, every guest has taught us something that’s changed the way we think about business.We break down the five biggest lessons that have stuck with us, from the importance of having a clear mission and launching early to staying patient, building the right team and staying adaptable when things don’t go to plan.This episode isn’t just a reflection, it’s a thank you. To every guest who’s come on, every listener who’s tuned in and everyone who’s supported In The Business since day one. We’re just getting started.

From selling his car and starting out with a rusty van to scaling a cleaning company with over 150 staff, George Pennell’s journey proves that you don’t need a flashy idea to build a successful business.

In this episode, George shares how he spotted an opportunity during Covid, took a huge risk, and turned oven cleans into major commercial contracts — including a £3m TV production set. We talk about the hidden challenges of scaling, the reality of managing staff, and why solving “boring” problems can lead to the biggest wins.

If you’ve ever doubted whether your idea is good enough, George’s story will change the way you think about entrepreneurship.

In this conversation, grief coach Kate Nudds shares her journey from a successful recruitment career to becoming a grief coach after experiencing profound personal loss. She discusses the differences between coaching and counseling, emphasizing the goal-oriented nature of coaching in contrast to the present-focused approach of counseling. Kate highlights how grief can serve as a catalyst for personal growth and transformation, and she offers insights on how entrepreneurs can learn from grief and setbacks. The importance of community, communication, and self-care in navigating grief is also explored, along with the impact of collective grief during the pandemic. Kate advocates for gratitude as a powerful tool for resilience and encourages young entrepreneurs to seek support and prioritize their mental health.

In this episode, Ben Coomber shares his journey from personal health struggles to becoming a high-performance coach and entrepreneur. We dive into his philosophy of ‘awesome living’, tackling limiting beliefs, mastering self-regulation, and finding true balance between work, health, and family. Ben also opens up about the realities of building a supplement brand, overcoming setbacks, and why quality always beats quantity in life and business.

In this conversation, Dan Farr discusses the essentials of copywriting.