In The Business

In this episode, we’re joined by Julius Grut, a viral content strategist who’s worked with top entrepreneurs and brands to create videos that rack up millions of views.

Julius breaks down the psychology behind what actually makes a video go viral and why the first three seconds are the most important part of any post. He shares his three core principles for creating content that performs and why obsessing over the algorithm is a waste of time.

We talk about the power of storytelling, how to edit for dopamine, and the difference between producing ads and creating genuinely engaging content. Julius also explains how he’s helped clients like Steve Varsano and others achieve massive reach on TikTok, Instagram, and YouTube without spending a penny on ads.

If you’re trying to grow your brand or just understand what separates viral content from the rest, this episode gives you the blueprint.

In this conversation, Andrew shares his extensive journey in sales and business development, detailing his early experiences, career transitions, and the lessons learned along the way.

In this conversation, Ben Herbert shares his journey from overcoming physical challenges at birth to becoming a successful entrepreneur in the health and fitness industry.

In this conversation, we speak to Miguel, one of the founders and the CEO of The Eight App, and we explore the raising capital and the challenges and friction that can occur when building a company between founders.

In this conversation, Nick Hampton shares his journey from a young entrepreneur selling sweets to running a successful accountancy practice. He discusses the importance of understanding tax laws, common misconceptions about taxation, and the role of accountants as business advisors.

In this conversation, Caroline Russell, a financial advisor, discusses the importance of financial education, especially for young people. She emphasizes the need for understanding personal finance basics, the benefits of starting to invest early, and the significance of compound interest.

In this conversation, Janine discusses her journey in starting Media Pimps, the impact of COVID on her business, and the importance of authenticity in social media branding.

In this episode, we explore how Jenna turned an idea into a business, scaling to over 400 events per year.

In this conversation, Perran shares his journey of transforming his passion for photography and videography into a business.

In this conversation, Stephen shares his journey into e-commerce and digital marketing, detailing his early experiences with eBay and the evolution of his career into Facebook ads.